Search Engine Land

AUGUST 15, 2023

Sentiment for Google Analytics 4 has not been overwhelmingly positive: To say the least: But Universal Analytics (UA) isn’t coming back , so it’s time to figure out how to make GA4 work as well for you as possible. GA4 is based on events and parameters. Google has also published a breakdown here. Path explorations.

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Analytics Advertising Advertisers Management 89

Search Engine Land

JUNE 6, 2023

Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder. As we get closer to the deadline when Universal Analytics 3 will stop collecting data and Google Analytics 4 will replace it, we see Google continue to bring more and more features to GA4. New metrics and dimensions.

Analytics 106

Analytics 106

Search Engine Land

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Does GA4 use cookies?

Analytics 100

Analytics Marketing Marketers Customer Journey 100

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Does GA4 use cookies?

Analytics 98

Analytics Marketing Marketers Customer Journey 98

SMA Marketing

JANUARY 4, 2024

Are you struggling to make sense of all the data that Google Analytics provides? Do you find it difficult to navigate through the new features of Google Analytics 4? Many business owners and marketers are in need of training to fully utilize the power of this analytics tool. Why Did Google Create GA4?

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Analytics Management SEO Place 52

Search Engine Land

JULY 14, 2023

Marketers have criticized Google Analytics 4 since it was released in late 2020. GA4 is the predominant platform for measuring website performance and user behavior. Although some will argue that GA4 falls short in many areas , I believe that many of these perceived flaws are, in fact, true improvements to the product.

Analytics 97

Analytics Key Performance Indicator User-Generated Customer 97

Orbit Media Studios

JANUARY 18, 2023

In this post, we’ll do four things: Setup/Reporting: How to see your site search terms reports in Google Analytics (both Universal Analytics and GA4). And if you’re still not comfortable with the new version of Google Analytics, GA4, this post will show you how to create a basic “free form” exploration.

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Analytics SEO Branding Product 114

Orbit Media Studios

OCTOBER 11, 2023

By Andy Crestodina Once upon a time, Google Analytics had a ton of reports, each with its own insights. Now we all use GA4, which has fewer, more customizable reports. Go customize a GA4 report. By the time you reach the bottom of this post, you’ll know how to build GA4 explorations and explore your own data.

Analytics 90

Analytics eCommerce CMO SEO 90

Search Engine Land

DECEMBER 27, 2023

Dig deeper: ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best? Content that is helpful and created for people first (vs. vs. Google antitrust trial , but we learned a lot about how Google actually ranks pages. Google even threatened to set up Google Analytics 4 for us if we didn’t.

SEO 127

SEO User-Generated Gen Z Analytics 127

Search Engine Land

NOVEMBER 8, 2022

Technically, you don’t need Google Analytics 4 (GA4) to measure your holiday sales efforts this season because Universal Analytics (UA) is still active. From next year on, the only analytics data you’ll have (from a Google-owned analytics platform, anyway) will be from GA4. GA4 Admin Screen.

Analytics 98

Analytics eCommerce Product Management 98

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. GA4 is the predominant tool for measuring website performance and user behavior. Although some will argue that GA4 falls short in many areas, I believe that many of these perceived flaws are, in fact, true improvements to the product.

Analytics 81

Analytics Key Performance Indicator User-Generated Customer 81

Martech

MAY 11, 2022

Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. The biggest takeaway for marketers is that Universal Analytics (UA) is not compatible with GA4. Unsure of what property type you have (UA vs. GA4)?

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User-Generated Analytics Law Marketing 68

Search Engine Land

JANUARY 20, 2023

SEO metrics you can track in GA4 Google Analytics 4 (GA4) is here, and with it comes valuable reports like traffic acquisition. Engagement rate Engagement rate is one of the newer metrics which graced us with its presence with GA4. Enhanced measurements GA4 tracks conversion data as an event.

SEO 119

SEO User-Generated Analytics eCommerce 119

Orbit Media Studios

JULY 19, 2023

In this article, we’ll show the step-by-step process for combining ChatGPT-4’s Code Interpreter with data exported from GA4. Google Analytics with at least 6 months of data. I’ll do this in GA4, but if you don’t have much data there yet, you can go back and do it all with historic data from Universal Analytics.

Analytics 69

Analytics User-Generated SEO Digital Marketing 69

Orbit Media Studios

JULY 19, 2023

In this article, we’ll show the step-by-step process for combining ChatGPT-4’s Advanced Data Analysis with data exported from GA4. Google Analytics with at least 6 months of data. I’ll do this in GA4, but if you don’t have much data there yet, you can go back and do it all with historic data from Universal Analytics.

Analytics 52

Analytics User-Generated SEO Content Marketing 52

Search Engine Land

OCTOBER 25, 2022

Thus, they’ll work on technical, analytical and communication skills, but not on being more curious. For example, Google announced the sunsetting of Universal Analytics (UA) , and we have to move to GA4. This shows a lack of curiosity among SEOs to learn new things like GA4. SEO vs. PPC: What is better?

SEO 95

SEO Marketing Marketers Key Performance Indicator 95

Exposure Ninja

JUNE 7, 2022

Love it or hate it, Google Analytics 4 is here to stay. Google has decided to move towards a more customisable analytics platform which helps to combine website and app data, as well as giving you more control over the data that you see. What is Google Analytics 4? Should I switch to Google Analytics 4?

Analytics 98

Analytics User-Generated Management Place 98

Search Engine Land

JULY 7, 2023

Unless you’ve been away on a desert island for the last 18 months, you’re well aware that Google Analytics 4 (GA4) took center stage on July 1 as the source for our web metrics. We’ve had to say goodbye to Universal Analytics (UA), an old friend to many marketers. GA4 is based on events and parameters.

User-Generated 102

User-Generated Analytics Search Marketers Marketing 102

Orbit Media Studios

MARCH 14, 2023

Not long after you start sharing content on social media, you find yourself asking this question: “How do I track social media in Google Analytics?” It’s a data-rich channel with tons of social media analytics tools. This post shows the step-by-step process for answering each of these questions using GA4. The best traffic?

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Analytics Social Media Marketing Shoppers Energy 128

Orbit Media Studios

AUGUST 24, 2022

But not a simple question to answer using Google Analytics. But now, in Google Analytics 4 (GA4, the new version of Google Analytics) we have a new metric, engagement rate , which combines all three of the metrics listed above. What is engagement rate in GA4? What is the average engagement rate in GA4?

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Analytics Digital Marketing Customer SEO 122

CXL

NOVEMBER 22, 2022

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? KPIs vs. digital marketing metrics 1. New visitors vs. returning visitors: Understand how customers use your website Where to track new vs. returning visitors 7. KPIs vs. digital marketing metrics. You have to track metrics you can act on.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Backlinko

SEPTEMBER 27, 2023

These tasks can be automated using SEO tools like Semrush , Google Search Console, and Google Analytics 4. Backlink analysis Let’s start with an SEO task that is universally important: backlinks. Semrush’s Backlink Analytics tool automates the process of managing your backlinks. I’ll show you how to use all of them.

SEO 110

SEO User-Generated Analytics Health 110

Rock Content

APRIL 26, 2023

Google Analytics 4 ( GA4 ) is poised to take over in July 2023. However, given the pervasiveness of its predecessor, Universal Analytics, many people aren’t sure how to feel about the change. Also, based on preliminary usage , it looks like GA4 is a much better analytical tool than UA overall.

SEO 52

SEO User-Generated Analytics Marketing Strategy 52

Backlinko

AUGUST 17, 2023

With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps.

Analytics 84

Analytics User-Generated Law Customer 84

Orbit Media Studios

MAY 10, 2023

Topics: “Practical tips for content strategy, Analytics and web design” This is the same as the rest of our content program, so the repurposing was easy. Here are the disadvantages of publishing a LinkedIn newsletter vs. an email newsletter on your own blog. Data is very limited compared to Google Analytics 4.

Analytics 77

Analytics Promotion Thought Leadership SEO 77

Orbit Media Studios

NOVEMBER 29, 2022

This post will help you answer the search vs. social question for yourself, decide which content to promote in which channel, how to spend your time and where to set your expectations. It’s a social media vs. SEO showdown…. And it perfectly highlights the social vs. search differences. Audience psychology. Different context.

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SEO User-Generated Analytics Promotion 143