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PPR special edition: The best brands on social media in 2024

Sprout Social

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 93
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The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

Hubspot Marketing

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 57
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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

Your marketing goals and objectives must align with the overall goals of your business. Strategic marketing transformation is the term used to describe the process when a business operating without a strategic marketing plan evolves by changing its fundamental business processes and procedures. Source: [link].

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. If you’re ready to go all in on Reddit marketing, create your own subreddit. For example: r/dbrand is a company-focused sub for snarky tech device skin manufacturer, Dbrand.

Branding 124
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Retail marketing: tips, tricks and more

Power Digital Marketing

That makes an expertly honed retail marketing plan the golden ticket to rising above the noise: it’s how brands reach customers, make an impression and build an enduring relationship. . Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward.

Retail 52
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How To Develop Buyer Personas: A Crash Course

Pam Didner

For example, what matters to a Gen Z male living in an urban environment will likely differ immensely from a female Baby Boomer living in a rural area. A well-developed persona provides insight and direction for wording, images, content, tone, and design. There are plenty of templates you can find online. Here is my two-slide template.

Gen Z 50
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Intense election ad buying could upend brands’ holiday marketing plans

Martech

Positano adds that ARC data from smart TV manufacturers lets political campaigns target with a precision unavailable in previous cycles. Half (52%) of Gen Z follow political influencers or activists on social media, according to influencer platform Captiv8. Mad Dog PAC’s “weird” ad in Miami. Processing.