Hubspot Marketing

JANUARY 29, 2024

It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media.

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Gen Z User-Generated Education Food 107

TechWyse

MARCH 28, 2023

But if one thing is for sure, it’s that the marketing world wasn’t at a standstill. That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. But what does that have anything to do with marketing? You can see them for yourself here.

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Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

MARCH 20, 2023

To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What can marketers do? What can marketers do?

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Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. The writing above isn’t perfect.

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Gen Z Millennials Marketing Marketers 123

Hubspot Marketing

SEPTEMBER 21, 2022

Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations? At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point.

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Gen Z Millennials Branding User-Generated 124

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape.

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Gen Z Millennials Health Transform 52

Hubspot Marketing

JULY 22, 2022

Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. You can also check out our full report on consumer shopping habits by generation for more age-specific info. Gen Z also favors unboxing videos more than any other generation.

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Gen Z Product Millennials Retail 101

Hubspot Marketing

NOVEMBER 21, 2022

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

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Gen Z Millennials Inbound Marketing Entertainment 89

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

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Gen Z User-Generated Millennials Marketing 139

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. of its US user base to be exact. With over 1 billion active monthly users, TikTok is where a significant portion of this demographic spends their time.

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Gen Z User-Generated Entertainment Millennials 90

Businesses Grow

APRIL 17, 2023

This raised many grave security concerns, but there’s also a vital lesson here about the future of social media marketing and social listening platforms. While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. It currently has about 196 million active monthly users.

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Gen Z Social Media Marketing User-Generated Education 87

Hootsuite

JULY 11, 2022

When it comes to marketing on the app, strategy is key. Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. Snapchat has over 306 million daily active users.

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Gen Z User-Generated Advertising Advertisers 103

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. billion monthly active users.

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Gen Z User-Generated Transform Social Media Marketing 122

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

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Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

DECEMBER 8, 2023

The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. 47% of all global purchases take place online.

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Gen Z User-Generated eCommerce Finance 96

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. But what about the marketing world? From Meta’s Performance 5 framework to Twitter Blue, here’s what happened this month in marketing. But there are also many other ways to have a fun time without getting drenched.

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Gen Z User-Generated Promotion Food 40

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

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Gen Z Transform Retail Entertainment 111

Sales Force: CMO

AUGUST 2, 2022

It should be, especially now with five generations currently in the workplace. Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. They founded a company in 1964 to market a lighter, more comfortable and affordable shoe. Bill was 52 and Phil was 25.

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Gen Z Millennials Health User-Generated 89

Hubspot Marketing

OCTOBER 3, 2022

In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. Creator Economy Stats For Marketers To Know. HubSpot Blog ).

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Gen Z Influencer Marketing Education Marketing 126

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

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SEO Gen Z User-Generated Entertainment 112

Search Engine Land

FEBRUARY 1, 2023

About 70% of Gen-Z age people who play games do so with the intention of just virtually “hanging out,” and not actually playing. A Deloitte study found that Gen Z and Millenials spend on average about 11 hours a week playing video games. Gaming is now one of the best and brightest opportunities for marketers.

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Gen Z Advertising Advertisers Branding 93

Hubspot Marketing

MARCH 5, 2021

The beta feature enables users to see and create 15-second videos with musical overlays. YouTube users -- at least in the U.S. -- could see Shorts appear any day now. Below, I'll walk through the basics ofYouTube Shorts, and what opportunities it could provide for marketers upon its official launch. in March.

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Gen Z User-Generated Marketing Marketers 144

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

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Digital Marketing Gen Z Manufacturing Customer Journey 84

Hubspot Marketing

DECEMBER 13, 2023

Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers.

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Gen Z SEO Real Estate Millennials 93

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

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Gen Z Entertainment Transform User-Generated 123

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. ad campaigns and creator marketing activations. Google knows this.

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Gen Z Millennials User-Generated Marketing 114

Hubspot Marketing

JANUARY 31, 2023

But are these changes enough to cause users to jump ship? And if so, what does this mean for your social media marketing? Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. billion users by 2025. billion monthly active users. Is Instagram dying?

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Gen Z Millennials User-Generated Shipping 119

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads.

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Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews.

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Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

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Gen Z Entertainment Transform User-Generated 116

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

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Influencer Marketing Branding Gen Z Marketing 102

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. put product links directly into their videos and bios so users can click and buy from an in-app browser.

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eCommerce Gen Z User-Generated Retail 93

Hubspot Marketing

JUNE 21, 2022

Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Another marketing tactic non-profit organizations use is user-generated content. Brands often do this by sharing customer reviews.

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Non-Profit Gen Z Millennials User-Generated 114

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. However, from there, Pinterest picked up people’s interest again and reached 445 million monthly active users.

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Gen Z Millennials Shoppers User-Generated 64

Hubspot Marketing

JANUARY 24, 2023

While anyone can create Reels, it’s been highly marketed toward content creators and influencers as an additional way for them to engage and reach new audiences. Music and audio library – Add music from Facebook’s library or use audio used and/or generated by other users. TikTok favors a younger audience, mostly Gen-Z.

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Gen Z User-Generated Place Branding 107

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

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Social Media Marketing Transform User-Generated Gen Z 90

Sprout Social

JUNE 14, 2022

But senior content creators (also known as “granfluencers”) are reaching across generational lines. million followers—many of whom belong to Gen Z. Most Gen Z influencers can’t say they have the same following from their Baby Boomer counterparts. A joint TikTok account belonging to four gay men in their 70s has 7.3

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Gen Z Transform Millennials User-Generated 97