Remove Global Marketing Remove Millennials Remove Retail
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Here’s how this CMO is trying to revive the Topshop brand

The Drum

Today, Moses Rashid has the job every millennial will envy. From socialites to students, its (then) unique model of investing in trend-setting design, forging genius brand collaborations and creating unrivaled retail experiences (DJ, manicure and blow-dry while you shop, anyone?) Can he pull off the brand comeback of the decade?

CMO 57
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Best times to post on social media in the UK (2025)

Sprout Social

We’re here to help you navigate this landscape and optimise your social media presence for success in the UK and global markets. By using data, we can pinpoint the optimal times to post, ensuring your messages achieve maximum visibility and engagement within the UK market. Tuesday : 48 p.m. Wednesday : 48 p.m.

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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers 127
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Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Go-to app for millennials. Snapchat: Very popular with teens and millennials. Got my new @Nike Pegasus! jobs #ecommerce pic.twitter.com/5kVnNRymR5.

eCommerce 111
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4 Reasons Why Marketing Automation Fails

Adobe Experience Cloud Blog

From my experience, many marketing teams still operate in batch and blast mode, sending out a one size fits all message. This is problematic because, according to a study by eMarketer, more than 85% of internet users specifically expect and accept personalization as a part of their online retail experience.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(VB Insight, APSIS) 58% of best-in-class marketing automation users say the most useful metrics for measuring performance are Conversion Rate and Revenue Generated. Ascend2) 63% of companies using marketing automation outsource all or part of it. Polaris) Hubspot leads the marketing automation software market with a 37.5%

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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. Stats roundup: the impact of Covid-19 on marketing & advertising. UK online clothing sales expected to overtake in-store in 2022.

Fashion 52