Here’s how this CMO is trying to revive the Topshop brand
The Drum
JUNE 5, 2025
Today, Moses Rashid has the job every millennial will envy. From socialites to students, its (then) unique model of investing in trend-setting design, forging genius brand collaborations and creating unrivaled retail experiences (DJ, manicure and blow-dry while you shop, anyone?) Can he pull off the brand comeback of the decade?
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