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Why Your Product Is Not What You Sell

Marketing Insider Group

Alibaba, the most valuable retailer, has no inventory. At the height of its power in 1996, Kodak had over two-thirds of global market share. A mere 16 years later in January 2012, Kodak entered Chapter 11 bankruptcy and its stock was delisted from the New York Stock Exchange. Let’s take a look at an example.

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How to Recover Ad Retargeting Audiences After iOS 17

Customers.ai

Privacy is a top concern for companies like Apple and Google and we know they will continue to make changes that make the life of marketers and advertisers much harder. We also know marketers are great at adapting. Let’s dig into a few strategies advertisers can employ to recover ad retargeting audiences: 1.

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How Ecommerce Transformed Marketing 

Digital Marketer

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? The fact that the global market size of ecommerce continues to grow reflects these changes. Moving Retail Online.

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How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

Hubspot Marketing

Beauty retailer Ulta Beauty benefited from SAS Customer Intelligence 360 , which combined all their data and sent personalized messages and recommendations to each customer. Explore potential disruptions, changing customer expectations, or even the impact of new technologies. The outcome? A massive win.

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

Even though many analysts say the market in Africa is becoming saturated, over 90% of transactions in Africa still involve cash – suggesting that the scope for expansion, scalability, and profits is only just beginning. This is the lowest-hanging fruit of the African market.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. ” Marketing budgets now equate to just 6.4% Advertising.

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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. Notable highlights show that media buying forecasts are mostly positive in the areas of retail media (15.6% higher), connected TV (13.8%) and social media (11.9%).

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