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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

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How to Create AI Marketing Personas with 8 Powerful Prompts

Orbit Media Studios

But AI may help augment your persona research by creating a fast alternative or just a second (artificial) opinion. For our examples here, we’ll pretend we’re a social media marketing agency focused on helping nonprofits with fundraising. You can create one simply by asking Chat GPT to create a first draft. 

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. Use Answer the Public , a free social listening tool, to identify phrases people use on search engines like Google and Bing. And inform your marketing strategies and product offerings.

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Why it’s time to break up with your biannual brand survey

Sprout Social

Twice a year, you go on the brand health reporting equivalent of an excellent date. These surveys are designed to gauge overall brand health and perception with specific audiences. Evaluating brand health—why traditional survey methods are not enough. Brand survey functionality across social networks. — Brooke V.

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5 ways to create better buyer personas with social media data

Sprout Social

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

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Top Innovative Online Business Ideas for 2024

Vertical Response

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

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If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?

Hubspot Marketing

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha.

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