Health Marketing Strategy Millennials Social Media Marketing 
Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
Sachs Marketing Group
JULY 11, 2023
Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.
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Spiralytics
NOVEMBER 14, 2023
They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.
Lynton Web
MARCH 20, 2024
Research your competitors' marketing strategies and the audiences they target. Look for gaps or underserved segments in the market that you can focus on. Develop a content strategy that includes blog posts, videos, infographics, and other formats that appeal to your audience. Who are your competitors targeting?
Econsultancy
DECEMBER 6, 2021
We Are Social’s 2022 trends report, titled Think Forward 2022 , revealed 35% of TikTok users have watched less TV and content from streaming services since they downloaded the app. Another trend in the pipeline is the rise of audio formats on social media. Social Quarterly: Q4 2021.
Hubspot Marketing
SEPTEMBER 12, 2022
Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. Who is Gen Alpha?
Martech
JANUARY 4, 2023
A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. She’s the author of the best-selling “The Zen of Social Media Marketing,” which is now in its 4th edition.
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