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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? Maintain a thorough understanding of your agency's financial health.

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? Maintain a thorough understanding of your agency's financial health.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

After all, if social media serves primarily as a promotional and communications channel, who else would run it? Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Yes, social media can serve as a promotional and communications channel.

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19 Creative Pop-Up Shop Examples

Hubspot Marketing

Don't be afraid to do PR. Find out how much promotion might be, and don't be afraid to offer perks! Promote to your existing Facebook followers by creating a Facebook event and inviting them. One of the best ways to promote a local event is through direct mail campaigns to residents in the nearest zip codes.

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I Want to Pivot My Personal Brand — 6 Experts Told Me How to Do It

Buffer Marketing

In my 20s, I fell down a health and fitness rabbit hole.   At one point, I’d started a fitness blog, landed a great job as a writer at Women’s Health Magazine, and dabbled in personal training.   Adrienne Sheares , a Social PR Expert, shared an interesting personal anecdote on #1.

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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. These insights help brands personalize content for marketing and advertising.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency.