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How to Do Keyword Research for SEO: A Beginner's Guide

Hubspot Marketing

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Additionally, inbound methodology focuses less on creating content around what we want to tell people.

SEO 102
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Does Google Think Your Website Is Spam?

Hubspot Marketing

Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do. But as a site owner, how do you know if your site visitors and Google consider your website spammy? How would you know?

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And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

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Homepage Best Practices: 20 Things to Add to Your Homepage Design (and 5 things to remove)

Orbit Media Studios

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. It’s a high-stakes page because your homepage is the most visible page on your website. For most companies, the homepage gets more traffic than any other page. It has a lot of jobs to do.

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How To Write Meta Descriptions That Don't Suck

Hubspot Marketing

I'll be the first one to admit it: The first time I wrote a blog post, I had a lot of new terminology to learn. SEO, alt text, headers, all of it was new to me. However, there was one function of a blog post that took some time getting used to, and that was a meta description. Not necessarily. Meta Description Examples.

CRM 135
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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111
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The Ultimate Guide to PPC

Hubspot Marketing

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety.