Martech

JUNE 3, 2024

While you can continue using horizontal go-to-market strategies, you risk burning out your team without a clear plan. Pick one vertical Choose a category you are committed to dominating, where you have a cohort of existing customers, case studies, strong logos and a good product-market fit.

Pharmaceutical 134

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 134

Hubspot Marketing

JUNE 24, 2024

Justin Premick , former content marketing director at AWeber , an email marketing service, would tell you, “If you’re doing email marketing right, it’s inbound.” To help you better understand what inbound marketing means, let's explore its key aspects: Audience and engagement. I agree with him.

Email Marketing 127

Email Marketing Inbound Marketing Shoppers Marketers 127

Hubspot Marketing

FEBRUARY 21, 2018

HubSpot's former Demand Generation Marketer and Trello's current Product Marketing Manager, Jessica Webb , says this about how your costs can change when focusing on lead generation vs. lead conversion: "The majority of money you spend on paid efforts is usually calculated based on volume of clicks or impressions.

Management 145

Management PR User-Generated Advertising 145

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Rock Content

APRIL 28, 2023

Below, we’ll address some of these ideas to show how modern marketers approach building a marketing strategy. What Are the Four Ps of Marketing? The roots of modern marketing can be traced back to 1964 when Neil Borden, from Harvard Business School, wrote about the 12-component marketing mix. Will you blog?

Outbound Marketing 85

Outbound Marketing Inbound Marketing Price Promotion 85

Duct Tape Marketing

OCTOBER 28, 2015

Marketing Podcast with Joe Pulizzi. We’ve been extolling the virtues of content marketing here at Duct Tape Marketing since before we really had terms like content marketing or inbound marketing. We discuss content marketing strategy and what it can mean for you and your business. .

Inbound Marketing 74

Inbound Marketing Content Marketing Marketing Strategy Product Marketing 74

Content Marketing Institute

FEBRUARY 6, 2018

For example, content marketing works well with: Native advertising. Product marketing. Traditional marketing. Inbound marketing. Influencer marketing. #Contentmarketing can't function at its best in vacuum, says @joderama. Click To Tweet. Branded content . Social media. Public relations.

Content Marketing 111

Content Marketing Marketers Marketing Inbound Marketing 111

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. It will also ensure the health of your inbound marketing strategy. Essential KPI Tracker.

Key Performance Indicator 145

Key Performance Indicator Marketers Marketing SEO 145

Martech

SEPTEMBER 26, 2022

Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity. Fintech marketing strategies should be engineered around specific business models. In your inbox. See terms.

B2C 119

B2C Transform Finance Affiliate Marketing 119

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? If your customer service isn’t tops, this will affect how users view your product. Updated on October 26, 2023. 46 min read Gmail. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? If your customer service isn’t tops, this will affect how users view your product. Updated on October 24, 2023. 46 min read Gmail. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

CXL

JUNE 2, 2022

These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts. To experience explosive growth, implement an account-based marketing strategy rooted in proven, demonstrable success. A “quick pivot” to ABM isn’t realistic.

eBook 83

eBook Marketers Marketing Inbound Marketing 83

CXL

JUNE 2, 2022

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.

Direct Mail 87

Direct Mail Transform Marketers Marketing 87

Lynton Web

JANUARY 9, 2024

A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark. Here's how to do it: Content Strategy: Tailor your blog posts, social media, and email marketing to address your personas' problems and interests.

CRM 105

CRM Target Market Education Product 105

Duct Tape Marketing

APRIL 23, 2025

His revolutionary marketing strategy focuses on one central idea: businesses that earn trust win, and they do it by saying what others wont. During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand.

Price 49

Price CRM CMO User-Generated 49

Duct Tape Marketing

AUGUST 16, 2023

This model is necessary to develop a well-developed marketing strategy, which is crucial for companies looking to scale and succeed, and for this is important to refine messaging and conduct A/B testing to improve conversions. 20:19] How do you stay disconnected from areas that maybe aren’t seen as marketing?

CMO 68

CMO Inbound Marketing Marketing Strategy Price 68

Animalz blog

MARCH 6, 2025

I helped take the company from a series C company to, you know, about 8x revenue over the course of five years and ultimately started skating more toward marketing use cases at Clary. Over a five year run at Clary, and then I started at Copy AI a year ago to lead all things marketing and CMO at Copy AI. We want to build trust at scale.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. This is when you interrupt a consumer by putting your product, service or business in front of them. Marketing Strategy A marketing strategy is the plan you use to guide all your marketing activities.

PR 52

PR Marketers Marketing User-Generated 52

Rock Content

NOVEMBER 17, 2020

As I already mentioned, choosing the right keywords in a Content Marketing strategy is essential for success. This is especially true as it makes no sense to invest time, effort, and resources to reach the top of Google with pages that don’t attract qualified organic traffic to our sales processes via Inbound Marketing.

SEO 93

SEO User-Generated Digital Marketing Copywriting 93

Duct Tape Marketing

AUGUST 23, 2023

More About Lloyed Lobo: Follow Lloyed on LinkedIn Listen to the Traction Podcast Lloyed’s website Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? So teaching them about your product.

Energy 61

Energy Whitepaper Health Transform 61

Hubspot Marketing

AUGUST 9, 2018

Content marketing is paving its own way in the marketing world. Content Marketer. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Product Marketing.

PR 145

PR Marketers Marketing Non-Profit 145

Hubspot Marketing

JUNE 26, 2018

Let’s dive into why email marketing is still one of the most important elements of your marketing strategy and how you can use it responsibly and effectively. Email marketing effectiveness There are 3.8 Product Marketing: Promote your products and services. Getting Started with Email Marketing.

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145