Hubspot Marketing

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Aspiration Marketing

SEPTEMBER 29, 2022

Credibility is a key element of trust and fundamental for success in Inbound Marketing. You want your brand to be credible.

Branding 130

Branding Inbound Marketing Social Media Marketing Marketing 130

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital. million for just a 30-second advert.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Aspiration Marketing

FEBRUARY 15, 2023

Wise businesses value the potential of social media marketing. Similar to other facets of marketing and efforts for lead generation, those who are most successful in marketing on social media platforms develop a plan based on well-defined goals and strategies.

Outbound Marketing 182

Outbound Marketing B2C Social Media Marketing Advertising 182

Exposure Ninja

AUGUST 11, 2023

Everyone has a different idea of marketing. Whether you think it’s billboards at bus stops, an internet celebrity promoting a product, or an advert you saw on TV, you know the point of marketing — to sell a product or service to the masses. Marketing is made up of hundreds of different actions, all working towards the same goal.

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Focusing internally - As mentioned earlier, Social Media is not a one-way street and it requires you to listen and interact.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Exposure Ninja

AUGUST 11, 2023

Social media? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

This is why when a marketer brings back a list of leads, they only pick out a few to follow up with. So how do marketers find the right leads? Many marketers are now optimizing for search, but are you really getting all that you can out of your efforts? (Yes, I know it’s a little more complicated than that, but you get the gist.)

Inbound Marketing 93

Inbound Marketing Whitepaper Marketing Marketers 93

Hubspot Marketing

AUGUST 30, 2019

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. Social Media SEO Strategy.

SEO 140

SEO Inbound Marketing Social Media Marketing Communications 140

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

Inbound Marketing 75

Inbound Marketing PR Manufacturing Marketing 75

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. What is B2B digital marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Aspiration Marketing

FEBRUARY 15, 2023

Wise businesses value the potential of social media marketing. Similar to other facets of marketing and efforts for lead generation, those who are most successful in marketing on social media platforms develop a plan based on well-defined goals and strategies.

Outbound Marketing 130

Outbound Marketing B2C Social Media Marketing Advertising 130

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment. Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

CXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Neil Patel

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

CRM 145

CRM Price User-Generated Marketing 145

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Here are three ways that content marketing and marketing automation go hand in hand: 1.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice.

Outbound Marketing 138

Outbound Marketing PR Inbound Marketing Analytics 138

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. Social media will be huge for e-commerce.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Industrial Marketer

JULY 27, 2021

With the rise of digital marketing technologies, lead generation can be better targeted, more effective and less expensive than ever before. Consider that the cost of inbound marketing platforms has decreased significantly in recent years and is within reach for even the smallest.

Manufacturing 105

Manufacturing Inbound Marketing Digital Marketing Marketing 105

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. All your inbound excitement won't deliver results if you don't have the right skills to adapt. Marketing Department Structure.

Inbound Marketing 115

Inbound Marketing SEO Transform Communications 115

Adobe Experience Cloud Blog

NOVEMBER 23, 2009

The more B2B marketers can tap into these mechanisms, the stronger position they will be in to capture their prospect's business. Stay tuned for my next post, where I'll describe the four key connections between social media and brand. Wisdom of crowds. This is what B2B branding is all about.

Social Media Marketing 88

Social Media Marketing Branding Inbound Marketing Marketing 88

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Are you ready for the many marketing events taking place in the new year? As usual, there are hundreds of marketing events you could attend this year, so we’ve decided to help you narrow down the list. So get your marketing swag in check, double-check your business cards, and throw on your lanyard!

Thought Leadership 134

Thought Leadership Inbound Marketing CRM Event Marketing 134

Duct Tape Marketing

APRIL 15, 2014

How to Get Sales and Marketing On the Same Page written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. In fact, I’ll be presenting my view of the sales and marketing divide – and what to do about it – in an upcoming MarketingProfs Pro Seminar. Shared social.

Inbound Marketing 70

Inbound Marketing Whitepaper Outbound Marketing Customer Journey 70

Adobe Experience Cloud Blog

AUGUST 13, 2013

Author: Kelly Jo Horton (@kellyjohorton) I recently spoke on a panel at the Inbound Marketing Summit (IMS) in San Francisco, and one of the questions to the panel was, “What skill set should you be hiring to create your inbound marketing dream team?” Social media is often unscripted, reactive and unpredictable.

Inbound Marketing 134

Inbound Marketing Thought Leadership Social Media Marketing Branding 134

Hubspot Marketing

NOVEMBER 11, 2019

One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I've found to be not only vital to excelling at my job, but really fun.

Social Media Marketing 140

Social Media Marketing Price Inbound Marketing eCommerce 140

GrowMatik

OCTOBER 1, 2021

After the rise of social networks over the past ten years, marketing automation platforms have grown enormously and became an inseparable part of most businesses. The use of marketing automation enables marketers to increase user engagement and generate more qualified leads while saving time and reducing marketing costs.

Marketing Automation Platform 52

Marketing Automation Platform Marketing Marketers Analytics 52

Neil Patel

SEPTEMBER 30, 2020

A consultant will guide you with the digital changes that are happening around us, equipping you with the newest technologies as they arise, and incorporating the latest market developments into your business direction. Digital marketing, which includes local search, organic search engine optimization, advertising, and content marketing.

Transform 123

Transform Inbound Marketing Outbound Marketing Advertising 123

Rock Content

MAY 13, 2023

Inbound marketing and social media marketing aren’t two separate strategies. Social media trends change year by year. The sheer number of consumers you could reach on a single platform is reason enough to use social media in your inbound marketing. What’s Next?

Inbound Marketing 96

Inbound Marketing Social Media Marketing User-Generated Marketing 96

Buffer Marketing

MARCH 21, 2024

I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. During the last eight years, I’ve helped well-known SaaS companies (like Hunter and Aura) grow their traffic to hundreds of thousands of sessions from organic and social media channels.

Thought Leadership 108

Thought Leadership Inbound Marketing Promotion User-Generated 108

Rock Content

SEPTEMBER 18, 2017

Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. Inbound Marketing.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Duct Tape Marketing

APRIL 11, 2014

Involve Your Prospect In Their Story to Ignite Inbound Selling written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today is guest post day here at Duct Tape Marketing and today’s guest is from Mike Hanski – Enjoy! . In certain ways, inbound selling is a lot like inbound marketing.

Inbound Marketing 64

Inbound Marketing Education Social Media Marketing Promotion 64

Marketing Insider Group

OCTOBER 5, 2010

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.

New Markets 75

New Markets Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

Telemarketing 73

Telemarketing eBook Inbound Marketing Customer loyalty 73