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Transforming content marketing lifecycles with AI

Martech

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy.

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How to strategically use social media to drive a digital transformation

Bannerflow

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. But how do you build a strategy that drives digital transformation?

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Driving Digital Transformation in the Busy World of iGaming

Bannerflow

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. Consequently, it’s clear this is a sector where digital transformation is a priority. Newzoo estimates that mobile gaming generated $90.7bn in 2021 , an increase of 4.4%

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The latest in AI-powered marketing technology releases

Martech

When users pose consumer analytics questions in plain English, they receive responses with extensive citations linking back to source data in CivicScience’s InsightStore. Additionally, users can access a downloadable spreadsheet containing detailed underlying data.

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Mobile App SEO and ASO: 5 Tips to Boost Traffic and Downloads

Rock Content

How can one app in this vast sea of options stand out in the user’s selective eye? Just like any other brand, mobile apps also need their websites optimized in order to be found and trusted by users. When Google recommends your app, its credibility skyrockets, instantly enhancing its popularity and attracting a broader user base.

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How to monetize your content in 2024

Vertical Response

Here are a few creative ideas that can help you transform your valuable content into a lucrative income stream: Offer premium subscription plans: Take your email marketing to the next level by offering exclusive content and perks to subscribers who are willing to pay a monthly fee.

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What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]

Hubspot Marketing

Every blog post in your archive has the potential to generate new leads for your company, so let's make sure that your blog is a lead-generating machine. First and foremost, you’ll want to make sure the materials you’re offering are relevant to your audience or industry. Offer unique industry insights in an ebook or report.

eBook 145