SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketers 111

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Branding 131

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 131

Sprout Social

SEPTEMBER 6, 2022

There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. These insights can then inform your content production and promotion strategies. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance.

Analytics 141

Analytics Key Performance Indicator Marketers Marketing 141

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Neil Patel

APRIL 13, 2021

Influencers are everywhere. There are roughly 37 million influencers on Instagram, and around 1.5 Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Before we get started, let’s touch on influencer marketing more generally.

Influencer Marketing 124

Influencer Marketing Key Performance Indicator Millennials Promotion 124

Martech

JANUARY 26, 2023

Social media metrics for paid and organic content are just as important when measuring performance. Track key performance indicators (KPIs) such as likes, shares, comments, reach, sales and leads across all platforms to get an idea of what types of content resonate best with your audience.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Marketing Insider Group

MAY 26, 2021

Quality content – written by experienced writers in your niche and optimized for SEO – can form a foundation for other business growth strategies, like advertising, influencer marketing, customer service, and sales. To establish your budget, consider: Your content marketing team. Advertising and promotion costs.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketers 144

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Let them know about any promotional campaigns you’re running. Promote your products with organic posts. Instagram’s visual-first model makes it ideal for promoting products. What is Instagram eCommerce?

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Hootsuite

MAY 9, 2023

Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. Paid Paid content distribution channels require that you pay to promote your content. Influencer marketing. What is content distribution?

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Hootsuite

MARCH 31, 2020

A brand advocate is a customer who loves your brand so much that they promote your products or services without being asked. A dark post is an unpublished social post promoted as an ad to a specific audience. Dark posts can help with split testing, and help prevent your timeline from becoming flooded with promotional posts.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Sprout Social

APRIL 25, 2024

Influencer marketing brief template The most effective influencer marketing strategies view influencers as more than just contractors with a task to fulfill. To get the most out of your influencer partnerships, you need to treat them as just that—partners. Download the template 8. Download the template 12.

Social Media Marketing 138

Social Media Marketing Key Performance Indicator Influencer Marketing Management 138

Buffer Marketing

JUNE 13, 2024

Content distribution is the practice of publishing, sharing, and promoting your content to your target audience. This marketing strategy relies on online channels like social media, newsletters, and pay-per-click (PPC) ads. The gist of paid channels is that you have to, well, pay to share and promote your content.

PR 130

PR User-Generated Promotion Key Performance Indicator 130

Sachs Marketing Group

MARCH 17, 2023

Use social media analytics tools to measure key performance indicators (KPIs) like follower growth, engagement rate, click-through rate, and conversions. Some platforms offer better targeting options, analytics, or promotional tools that can enhance your marketing efforts.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Rock Content

MARCH 19, 2024

This makes it essential for modern marketers to use influencer marketing and similar options to reach their target audiences. Using influencers and content creators in your campaigns lends authenticity to your brand. Many actually prefer creator-driven content to the alternatives.

Key Performance Indicator 96

Key Performance Indicator Marketers Marketing Succession Management 96

Digital Marketer

FEBRUARY 6, 2024

The objectives you set will guide every aspect of the giveaway, from the choice of products to the promotional channels and the mechanics of participation. Promote your giveaway through all available channels, including social media, email marketing, your website, and in-store displays if you have a physical presence.

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

Many Chat

JUNE 1, 2022

The Instagram Insights tool is a great way to track basic key performance indicators (KPIs), but there are third-party apps that can give you more in-depth analytics. If your brand or business has a multi-member marketing team, Hootsuite is a great app to keep you all on track. Best free analytics apps for Instagram.

Analytics 98

Analytics Key Performance Indicator Price User-Generated 98

Content Marketing Institute

DECEMBER 25, 2018

As a content marketer, you need to make thoughtful decisions about how and where to distribute your content, as well as how you boost your efforts’ chances of building authority and trust. Promote your blog posts for maximum success. Get started with influencer marketing. joderama Click To Tweet.

Content Marketing 111

Content Marketing Marketers Marketing Energy 111

Hubspot Marketing

NOVEMBER 30, 2022

And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Content Marketing. Social Media Marketing. Sponsored Content.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Search Engine Land

MAY 13, 2024

Here are some of the top B2B content distribution strategies that work: Social media Email marketing Influencer marketing Paid advertising Guest posting Repurposing content Let’s examine each of these distribution channels in more detail and consider how you can use them to distribute your content effectively.

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Contently B2C

JULY 25, 2016

When online fashion and beauty retailer ASOS created a brand advocacy campaign, “Access All ASOS,” with influencer marketing platform Traackr, its goals were to engage its most social fans, inspire authentic mentions, and drive traffic to ASOS.com.

Content Marketing 52

Content Marketing Branding Key Performance Indicator Fashion 52

Sachs Marketing Group

DECEMBER 1, 2023

Crafting engaging and mobile-optimized email content is key. Whether it’s newsletters, promotional offers, or informational content, your emails should provide value and encourage recipients to take action. Another option to consider that falls along the lines of influencer partnerships is creator marketing.

Key Performance Indicator 97

Key Performance Indicator Marketers Marketing SEO 97

Sachs Marketing Group

SEPTEMBER 1, 2023

There are several digital marketing strategies for e-commerce that can effectively drive traffic, increase conversion rates, and boost sales. From search engine optimization to influencer marketing, there are myriad ways to engage consumers and promote your products or services.

Digital Marketing 52

Digital Marketing Marketing Strategy Key Performance Indicator Transform 52

Lusha

JUNE 7, 2024

Differentiating GTM from Marketing Strategy GTM and marketing strategies are closely intertwined, but they’re not interchangeable. A marketing strategy promotes your product or service to your target audience. The primary goal of a marketing strategy is to generate awareness, interest, and demand for your offering.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Exposure Ninja

OCTOBER 16, 2023

Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product.

PR 52

PR Marketers Marketing User-Generated 52

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing 115

Influencer Marketing Marketers Marketing Promotion 115

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials. Document your decisions.

Promotion 111

Promotion Whitepaper Key Performance Indicator Influencer Marketing 111

Sprout Social

DECEMBER 14, 2018

The most important aspect of assessing social media ROI is conveying your KPIs (key performance indicators). These can be divided into link clicks or promotion-specific clicks. Say which specific strategies you’re going to employ (UGC campaigns, influencer marketing, Facebook carousel ads and so on).

Key Performance Indicator 111

Key Performance Indicator Entertainment Analytics Influencer Marketing 111

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. Influencer campaigns on LinkedIn or Instagram.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hootsuite

AUGUST 6, 2021

Get your senior social marketers involved with planning high-priority marketing campaigns, right from the start. This ensures the content they create laser-targets each key business goal you’re trying to achieve. Suppose your product marketing team is promoting a new feature. Yeah, we thought so.

Management 141

Management Marketers Marketing Key Performance Indicator 141

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. For example, marketing agency Omniscient Digital knows its target market is on LinkedIn.

PR 113

PR Customer loyalty User-Generated SEO 113