Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Hubspot Marketing

APRIL 18, 2022

Better Success with Influencer Marketing. When it comes to influencer marketing , B2B companies are reporting much higher return on investment than B2C companies. In fact, 25% of B2B marketers say it’s the marketing strategy they plan to leverage the most in 2022, compared to only 10% of B2C marketers.

B2C 130

B2C Market Trends Marketers Marketing 130

Hubspot Marketing

JANUARY 22, 2024

Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Let's dive in.

eCommerce 136

eCommerce Marketers Marketing Influencer Marketing 136

Neil Patel

DECEMBER 15, 2021

Well, it’s possible, if you give performance-based marketing a shot. Let me break down how it works so you can decide if it’s a viable way to run your next digital marketing campaign. What Is Performance-Based Marketing? Performance marketing is essentially “results-based” marketing.

Marketers 140

Marketers Marketing Performance Marketing Digital Marketing 140

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. We’ll only see it grow throughout 2024 as half of those using it plan to increase their investments. Want to leverage influencer marketing but don't know where to start?

Thought Leadership 105

Thought Leadership Marketers Marketing B2C 105

Hubspot Marketing

DECEMBER 13, 2023

Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects. Influencer Marketing People have always bought things that other people like. With the rise of Instagram, TikTok, and other social media platforms, influencer marketing is big business.

Inbound Marketing 104

Inbound Marketing PR Manufacturing Marketers 104