Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? So why is it so popular?

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. In general, you should think about strategy, not simply tactics. This year, Amazon’s core belief behind its algorithm remains straightforward.

Marketing Strategy 125

Marketing Strategy Shoppers eCommerce Advertising 125

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Luxury Brand Marketing Strategies.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Sachs Marketing Group

SEPTEMBER 1, 2023

There are several digital marketing strategies for e-commerce that can effectively drive traffic, increase conversion rates, and boost sales. From search engine optimization to influencer marketing, there are myriad ways to engage consumers and promote your products or services.

Digital Marketing 52

Digital Marketing Marketing Strategy Key Performance Indicator Transform 52

Neil Patel

JUNE 14, 2021

If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Inbound Marketing Strategies for Start-Ups. Are you ready to skyrocket your success?

Inbound Marketing 140

Inbound Marketing Marketing Strategy Marketing Marketers 140

OnPassive Marketing

JUNE 4, 2022

A landing page plays a crucial role in mobile marketing techniques on the mobile web and desktop because it allows users to learn about your app. This is a low-cost approach to attracting new users through SEO. Another approach to using SEO to find new consumers and reach your target demographic is through social media.

Marketing Strategy 70

Marketing Strategy Whitepaper Social Media Marketing Influencer Marketing 70

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

Customer Journey 114

Customer Journey SEO Logistics Customer 114

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Girl Power Marketing

JANUARY 26, 2021

Here are some of the influencer marketing trends predicted for 2021. View this post on Instagram A post shared by Summit Brands (@hellosummitbrands) Performance-Based Influencer Marketing Gone are the days of measuring the success of posts simply by how much engagement they receive.

Influencer Marketing 52

Influencer Marketing Food Key Performance Indicator User-Generated 52

Digital Marketer

APRIL 30, 2024

Enhance SEO and Content Discoverability Tagging content can have a profound impact on search engine optimization (SEO) and content discoverability. Using these tools in addition to a tagging strategy can help optimize your SEO strategies and boost content discoverability.

Transform 91

Transform User-Generated Influencer Marketing Marketing 91

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. TABLE OF CONTENTS What is SaaS marketing? How to create an effective SaaS marketing strategy As with any business, your software as a service needs a marketing plan. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. The result? Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. For SEO, sub-topics could include on-page optimization, backlink building, keyword research, etc. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing 130

Digital Marketing Marketing Marketers Transform 130

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Search Engine Land

JULY 11, 2023

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape. What are market types?

SEO 77

SEO Non-Profit Price Marketing 77

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. Looking for B2B marketing strategies ?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Rock Content

JUNE 27, 2023

Search Engine Optimization (SEO) One of the most powerful ways of bringing constant visibility to your brand isn’t paid. The techniques, actions, and tools that make your brand climb those spots are called Search Engine Optimization , or SEO. Thus, SEO is essential when it comes to Digital Marketing for small businesses.

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40

Orbit Media Studios

MARCH 29, 2023

It includes the various formats for publishing, the promotion channels, the influencers and the timing. Clearly, when we build in the other key aspects of a good content marketing strategy, success is easy to imagine. If not your entire content strategy, what about one part of it? Success seems inevitable! Impossible!

Marketing Strategy 99

Marketing Strategy Content Marketing PR Non-Profit 99

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. As search marketers, the onus is on us to: Delve deeper into these emerging marketing channels. Learn their mechanics.

Retail 101

Retail Branding User-Generated SEO 101

Search Engine Land

FEBRUARY 26, 2024

Top digital marketing goals for 2024. Content marketing trends. Emerging trends and data in Amazon marketing. Transformation in the SEO space. Influencer marketing. Video marketing tactics and strategy. Marketers aren’t backing down this year in their quest for growth, with 46.2%

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Read on to learn: Trends Marketing Leaders are Following. Marketing Strategies Marketing Leaders Use.

Inbound Marketing 125

Inbound Marketing Influencer Marketing Social Media Marketing B2C 125

Hubspot Marketing

APRIL 5, 2024

Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question.

B2C 119

B2C SEO Transform Marketing 119

Rock Content

JUNE 18, 2020

So, why not take a moment to talk about examples of a great online marketing strategy? Even with a lot of changes Google promoted in the last years, Search Engine Optimization still is one of the best strategies for Digital Marketing. Remember to always use the SEO on page and off page techniques. Keep reading!

Marketing Strategy 72

Marketing Strategy User-Generated Marketing Marketers 72

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 107

Marketing Marketers User-Generated Influencer Marketing 107

Rock Content

JULY 13, 2020

Therefore, it is always important to be updated on the SEO trends of the moment. Mastering SEO parameters and current trends are essential to succeed with content strategies and positioning pages on Google. Because of this, we will bring in this post the top 10 SEO trends for 2020. Mobile SEO. Voice search.

SEO 113

SEO User-Generated Transform Food 113

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Even people who use the terms don’t always understand what they mean.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83

Exposure Ninja

MAY 13, 2022

Digital PR, short for “digital public relations”, is an online marketing strategy used by businesses to increase their online presence. Digital PR is, in the words of Google’s Search Advocate John Mueller, probably more critical than technical SEO. Interested in digital PR services for your business?

PR 105

PR SEO Affiliate Marketing Analytics 105

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

MARCH 21, 2024

In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. Build awareness with SEO content.

Marketing 110

Marketing Marketers User-Generated Promotion 110

Rock Content

APRIL 12, 2024

As Giuseppe Caltabiano, VP of Marketing at Rock Content, says, “ AI is transcending its role as a mere tool, becoming the cornerstone of innovative and effective marketing strategies. “ Ready to explore the main trends of 2024 in marketing, from AI to a cookieless world?

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Neil Patel

JANUARY 18, 2023

Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. Every year sees new trends and priorities for SEOs, and 2022 was no exception. Google continues to be the gold standard that drives priorities for digital marketing.

SEO 113

SEO Gen Z User-Generated Advertising 113

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. This is important considering skill gap is a major issue in many marketing teams. So, you must set aside a budget to outsource this task to a backlinks expert.

Social Media Marketing 126

Social Media Marketing Marketing Marketers Influencer Marketing 126

Power Digital Marketing

JANUARY 19, 2023

Alternatively, businesses can work with a digital marketing agency that pairs them with the candidates that will best help meet their TikTok marketing goals. #3 3 Harness analytics to monitor the campaign’s progress They say what is not measured can’t be managed, and this certainly holds true for TikTok affiliate marketing.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Influence & Co

MARCH 15, 2023

Not long ago, HubSpot released its 2023 marketing strategy and trends report. Among the report’s highlights were predictions for a rise in video content, influencer marketing, and owned media SEO.

Influencer Marketing 98

Influencer Marketing SEO Marketing Strategy Marketing 98