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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

When done right, short-form content is quick but concise, enabling fast-paced web users to quickly get most of the information they need. And, if a short-form video doesn't pack all the information a person needs to convert, it usually forces marketers to point out the most important facts that will make viewers eager to learn more.

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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

Worries about data privacy, the complexity of AI systems, and the need for skilled pros to handle AI tools are just some of the hurdles marketers face. AI opens up new doors for creativity, efficiency, and personalized marketing, making it a must-have tool for marketers aiming to stay on top in a cutthroat market.

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This week’s new AI-powered martech products, platforms and features

Martech

Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign. NICE’s Enlighten Actions combines its proprietary AI for customer experience and OpenAI’s generative models. Five9’s Agent Assist 2.0

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2023’s Digital Marketing Trends for Small Business

Digital Marketer

Get the Digital Marketing Blueprint … With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers. Attract Users Through Video-Based Content. Videos are captivating and successfully capture the attention of the user. Click here. GET CERTIFIED.

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What Is Demand Generation? [FAQs]

Hubspot Marketing

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

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How to supercharge your marketing strategy with AI automation

Sprout Social

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. They also serve to influence other departments, including product or PR, to enhance brand engagement and ensure growth.