OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. It involves working with influential people in the targeted industry or category to promote the product. This can be done through social media, email marketing, or even in-person meetings. What Is Influencer Marketing?

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness.

Influencer Marketing 116

Influencer Marketing Whitepaper User-Generated Marketing 116

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing.

Influencer Marketing 116

Influencer Marketing Branding B2C Marketing 116

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 91

Influencer Marketing Fashion Marketing Marketers 91

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 104

Influencer Marketing Transform Marketing Marketers 104

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 97

Influencer Marketing User-Generated Key Performance Indicator Analytics 97

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 136

Influencer Marketing Gen Z Millennials Price 136

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 104

Influencer Marketing Customer Journey Health Marketing 104

Hubspot Marketing

MAY 8, 2023

The same can be said if you're an influencer looking for a brand that will take your career to the next level. Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing. Its influencer index is especially helpful for creators.

Influencer Marketing 125

Influencer Marketing Marketing Marketers CRM 125

Hubspot Marketing

NOVEMBER 18, 2022

As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.

Influencer Marketing 129

Influencer Marketing Marketing Marketers Market Trends 129

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 81

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 81

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. of the whole influencer population. While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. They make up 47.3%

Influencer Marketing 77

Influencer Marketing Marketing Marketers Price 77

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 95

Influencer Marketing Gen Z Marketing Marketers 95

Rock Content

AUGUST 14, 2023

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. What Is Influencer Marketing? million followers.

Influencer Marketing 95

Influencer Marketing Fashion Promotion Marketing 95

OnPassive Marketing

OCTOBER 13, 2022

Influencer marketing uses social media influencers in a marketing campaign to promote or endorse brands. One of the main reasons for its popularity is that it has been proven to be highly effective at getting consumers to buy products, according to reports by Forbes and AdWeek.

Traditional Marketing 81

Traditional Marketing Influencer Marketing Marketing Marketers 81

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Hubspot Marketing

JULY 21, 2023

The right video can boost a product's visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. Additionally, we have a list of impressive product videos for inspiration. What is a product video? Include context.

Product 142

Product Promotion Food Influencer Marketing 142

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Influencer Marketing 52

Influencer Marketing Transform Finance Marketing 52

OnPassive Marketing

AUGUST 16, 2022

Social media is filled with some form of influencer marketing. Only a decade ago, the arena of influencer marketing was only limited to a few celebrities. But presently, social media influencers are on a considerable rise. There are ample benefits of influencer marketing campaigns.

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketing Marketers 89

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Influencer Marketing 52

Influencer Marketing Transform Marketing Marketers 52

Hubspot Marketing

FEBRUARY 16, 2023

The initial de-influencing videos that began circulating in January featured social media users talking about the viral products they wouldn’t recommend to discourage overconsumption. There have also been concerns over the authenticity of influencer recommendations. So does that mean influencer marketing is no longer effective?

Influencer Marketing 122

Influencer Marketing Social Media Marketing Marketing Marketers 122

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing 111

Influencer Marketing Price Analytics Marketing 111

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. It’s no surprise that Instagram is the go-to network for influencers. The concept is simple enough.

Influencer Marketing 109

Influencer Marketing Branding User-Generated Promotion 109

OnPassive Marketing

SEPTEMBER 8, 2022

Influencer marketing is in high demand these days. It’s a valuable tool for social media marketers and brands alike, but how does it differ from advertising? The Difference Between Advertising And Influencer Marketing. It’s no secret that advertising and marketing are two completely different beasts.

Influencer Marketing 69

Influencer Marketing Advertising Advertisers Marketing 69

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion in 2022.

PR 129

PR Influencer Marketing Marketing Marketers 129

Traackr

MAY 1, 2023

Influencer marketing experts share their best practices for balancing mental health and productivity.

Health 105

Health Influencer Marketing Marketing Marketers 105

Power Digital Marketing

DECEMBER 9, 2022

Influencer marketing has unequivocally proved it isn’t just a passing trend. . The marketing tactic—a collaboration between a company and an influencer to boost brand awareness and sell a product or service—has skyrocketed in popularity. The basics of influencer marketing. What are influencers?

Influencer Marketing 52

Influencer Marketing Marketing Marketers Promotion 52

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Promotion 121

Neil Patel

DECEMBER 22, 2020

How Using Social Media Influencers Can Grow Your E-commerce Brand. Influencer marketing is the practice of working with well-known social media users to grow your brand. For example, if you have a popular skincare line, you might have a well-known lifestyle influencer try your product and tell their audience about their results.

Influencer Marketing 139

Influencer Marketing Branding Shoppers Retail 139

Girl Power Marketing

OCTOBER 20, 2022

Instead, targeting is crucial, especially during a recession, because you need to reach the audience most likely to engage with and buy your products. So, what can you do to ensure you’re reaching the people who are most likely to engage with your brand, buy your product and then tell their network about it?

Influencer Marketing 97

Influencer Marketing Branding Millennials Retail 97