Calvyn Lee Blog

DECEMBER 3, 2023

And content marketing provides exceptional leverage. Some of the content marketing tactics I’ll outline shortly can generate leads indefinitely with minimal ongoing input. Elevate Your Team as Thought Leaders Thought leadership is one particular content marketing approach that can work brilliantly. Think again!

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Girl Power Marketing

FEBRUARY 1, 2023

Don’t just demonstrate how your product works. Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time. User-generated content works hard for your brand on many levels, the most powerful of which is word-of-mouth marketing. And throw in some helpful hints.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

MARCH 20, 2023

What types of content do consumers prefer for learning about products and services? When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. What can marketers do? snackable content for any platform.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Customers.ai

JANUARY 17, 2024

What Are the Top Marketing Agency Trends for 2024? A complaint occurs when a user marks an email as spam, not when they unsubscribe. Marketing Agency Trend #5: Generative AI & Content Creation Just like cookie deprecation, AI is not a thing of the future…it is here. New Complaint Rate Threshold.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

SocialPilot

JANUARY 9, 2024

With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly.

Transform 88

Transform Social Media Marketing User-Generated Advertising 88

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. What factors influence your loyalty to a hair salon? Lastly, offer an incentive, like a discount or free product, to boost completion rates. Gyubee also uses video marketing to showcase menu items.

PR 74

PR Customer loyalty User-Generated Marketing 74

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Global influencer marketing was valued at $16.4

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 6.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Sachs Marketing Group

DECEMBER 1, 2023

Embrace SEO Search engine optimization (SEO) will remain a cornerstone of effective small business marketing in 2024. Despite the major changes on the horizon, including the rollout of Google’s Search Generative Experience (SGE), SEO will still be one of the most powerful forms of increasing your visibility online organically.

Key Performance Indicator 96

Key Performance Indicator Marketing Marketers User-Generated 96

Hootsuite

MAY 18, 2023

Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind. Source: Hootsuite Similarly: 91% of Instagram users report watching videos daily Snapchat recently saw a 55% increase in time spent watching Spotlight content YouTube shorts see 30 billion (!) daily views globally Whoa.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. TikTok has 689 million monthly active users.

Gen Z 139

Gen Z User-Generated Millennials Marketing 139

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 142

eBook Promotion User-Generated Inbound Marketing 142

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 76

Entertainment Video Marketing Thought Leadership Education 76

Exposure Ninja

JULY 6, 2023

Understand Your Audience The foundation of any B2C marketing campaign is a good understanding of your audience. In today’s world, there’s more competition, more noise, more products…the list goes on. You need to consider what drives them, what they value and why they need your product or service.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Just how big is the market size of the fintech industry? Experiential marketing.

Transform 107

Transform B2C Finance Affiliate Marketing 107

SMA Marketing

APRIL 13, 2023

By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads. Why Is Internet Marketing Important for Business? Podcasting and Video Marketing - The preferred learning method continues to evolve.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. Get the daily newsletter digital marketers rely on. Being able to reply via a Short can keep users engaged on the platform for longer.

User-Generated 115

User-Generated Influencer Marketing Analytics Digital Marketing 115

Exposure Ninja

JUNE 23, 2022

According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Customers.ai

FEBRUARY 6, 2024

Content that’s educational or entertaining without being overly detailed or salesy usually works best to increase awareness of brands, products, and services. What are the parts of a marketing funnel? A complete marketing funnel has three stages: top, middle, and bottom. Why is the top of the funnel marketing important?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Exposure Ninja

OCTOBER 16, 2023

The type of printed media used in your marketing campaigns will vary depending on business type, target customers and more. If you know your target customer reads a particular type of magazine, you want to get your product in that magazine. Even the shopping bag your customers take away from your business is print marketing.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Rock Content

JUNE 27, 2023

Today, having a strong online presence is equivalent to having your website, product, or content appear at the top of search results when a consumer searches for a relevant keyword. Its goal is to make Google recognize the value and relevance of what you have to offer , so it favors your brand when users search for specific keywords.

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40

Exposure Ninja

JULY 5, 2023

Attracting the right crowd: By creating targeted content that addresses your audience’s specific needs and pain points, you’ll draw in the folks who are most likely to benefit from your products or services. A well-crafted content marketing strategy is the cornerstone of an effective B2B marketing campaign.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Neil Patel

JANUARY 18, 2023

Google continues to be the gold standard that drives priorities for digital marketing. The priorities for 2022 continued to be informative, useful content that answered user search queries. March : Product Review Update: The first of several updates this year focused on identifying high-quality reviews.

SEO 113

SEO Gen Z User-Generated Advertising 113

Vertical Response

MARCH 22, 2024

A business website serves as your digital storefront and should clearly showcase your services or products. This involves implementing strategies to drive traffic to your website through various channels like: influencer marketing social media SEO email marketing Remember, online businesses can operate 24/7.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges.

Advertising 141

Advertising Advertisers Health User-Generated 141

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Orbit Media Studios

JULY 27, 2022

Obviously you’d like to rank for a keyword like “best vacuum cleaners”, but the truth is, creating a page targeting that keyword isn’t likely to result in your site ranking, because you’re not a great result for a user. If user generated content (UGC) sites are in the SERP…. But it’s also SEO.

SEO 97

SEO PR Manufacturing Analytics 97

Scoop.it!

FEBRUARY 7, 2023

As businesses adapt to embrace new technologies, they’ve started to use influencers and user-generated content for marketing purposes. Influencers carry a lot of trust and clout with their followers as user-generated content tends to feel more authentic and shared than corporate messaging.

User-Generated 96

User-Generated Customer Journey Customer Affiliate Marketing 96

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . According to the latest numbers, the video platform has 2.2 billion monthly average users across the globe—more than twice TikTok’s (no-less-shabby) 1 billion. 81% – 18 to 25 years.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Neil Patel

OCTOBER 13, 2021

Fifty-four percent of social media users research products on different platforms. Seventy-one percent of users will make a purchase based on social media referrals. When talking about your product or service online, focus on the result someone gets from working with you. Develop a Strong Email Marketing Strategy.

Transform 135

Transform Price Shoppers User-Generated 135

Exposure Ninja

OCTOBER 16, 2023

Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more. Outbound Marketing Outbound marketing is where you make first contact with consumers.

PR 52

PR Marketing Marketers User-Generated 52

Hubspot Marketing

DECEMBER 11, 2019

Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? Sure, many millennials and Gen Zers are considered "young adults."

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

OCTOBER 16, 2018

.” As a result, the beauty brands thriving on social media aren’t the ones blindly blasting deals and bland product photos. Most beauty content on social media is undoubtedly product-centric, but what keeps this from being excessive or off-putting is the way these brands also add value for their audience. Personable posts.

User-Generated 101

User-Generated Promotion Entertainment Branding 101

Content Marketing Institute

JULY 24, 2018

With an extra $1,000 I’d buy a better microphone and camera for my video productions. With an extra $50,000, I’d hire an editor to ensure my video content isn’t backlogged. With that sweet, sweet $100,000, I’d buy some ads to market my marketing content. Develop a new product or offering.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105