Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing.

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Influencer Marketing Branding B2C Marketing 142

Buffer Marketing

JANUARY 7, 2025

It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights. Partnership marketing AI tools These AI tools help automate partnership discovery and outreach so you can scale your marketing efforts.

Price 119

Price Thought Leadership Transform User-Generated 119

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

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Influencer Marketing Branding Whitepaper Thought Leadership 111

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

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Thought Leadership Whitepaper Transform Marketing 73

Hubspot Marketing

MAY 20, 2025

Over 32% of marketers say product demonstrations or tutorials perform best on social media, with user-generated (22.5%) and behind-the-scenes (22%) content right on its heels. And just 18% of marketers say influencer marketing is their top-performing content. So, whats falling behind in terms of social media performance?

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Thought Leadership Energy User-Generated Copywriting 106

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

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Influencer Marketing Whitepaper User-Generated Marketing 103

Businesses Grow

MARCH 10, 2025

A few years ago, I wrote a book about one solution to this dilemma : Belonging to the Brand: Why Community is the Last Great Marketing Strategy. As I am writing this post, I’m attending the global thought leadership conference SXSW. In the current marketing environment, this might be a hotter topic than AI.

Transform 105

Transform Influencer Marketing Thought Leadership Marketing 105

Adobe Experience Cloud Blog

MAY 5, 2016

This tactic is known as influencer marketing. Influencer marketing uses key individuals in a network to drive brand awareness and affinity. Influencer marketing is a powerful tactic, but figuring out which influencers to target, and how, can be difficult. Share them in the comments below!

Influencer Marketing 91

Influencer Marketing Thought Leadership Marketing Marketers 91

Sprout Social

APRIL 29, 2025

And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy. From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting.

Thought Leadership 93

Thought Leadership Education Promotion Entertainment 93

Sprout Social

JUNE 11, 2025

Influencer marketing is a proven driver of social media growth. Yet, critical steps in the planning phase—navigating rates, pricing structures and influencer marketing campaign details—often leave brands unsure where to begin. It’ll keep you organized and provide more context on the influencer.

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Influencer Marketing Price Key Performance Indicator Thought Leadership 58

Businesses Grow

JUNE 9, 2025

The more credible and consistent your content, the less influence a negative review or rogue influencer will have. SEO and Thought Leadership: Ensure your brand’s narrative is what appears when people search for you. Publish authoritative content that dominates search results.

Branding 97

Branding Thought Leadership PR User-Generated 97

Search Engine Land

JULY 23, 2024

Thought leadership: Establishing your brand as an authority in your field. Dig deeper: How publishers can regain traffic and revenue with affiliate marketing 7. What does influencer marketing include? Influencer partnerships: Collaborating with influencers to promote your brand to their audience.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. For influencer marketing: Use engagement + view-based EMV.

PR 95

PR User-Generated Transform Thought Leadership 95

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Influencer relations. Like SEO, influencer marketing is another area that seems simple at first but is complicated beneath the surface. Startup leaders who decide to do influencer marketing themselves may need months to establish trust with influencers.

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CMO Thought Leadership SEO Influencer Marketing 173

Sprout Social

JANUARY 30, 2025

She regularly shares highlights from her teams latest marketing campaigns on LinkedInfrom IRL events to billboard campaigns to influencer partnerships. Stay connected with Berland by following her on the platform and reading her thought leadership features.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Sprout Social

JUNE 5, 2025

A blog, often integrated within your website, allows you to publish long-form content, establish thought leadership and attract organic traffic through search engines. It’s where customers can learn about your products or services, access resources and potentially make purchases.

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Thought Leadership Finance B2C Communications 77

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Wait, hold on a second.

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Thought Leadership Influencer Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority. For a long time, “influencer marketing” was about leveraging these people to get in front of their audiences, but that’s not a long-term strategy (and it’s not very nice).

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Hubspot Marketing

NOVEMBER 25, 2024

Those traditional marketing emails are important to your overall marketing strategy, but today we’re talking about an entirely different beast. I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA.

Promotion 91

Promotion Branding Thought Leadership Marketing 91

Adobe Experience Cloud Blog

MARCH 31, 2017

Not only that but those customers who convert stick around–influencer campaigns tend to achieve a 37% increase in retention. Follow these tips to define influencers in your space and start building relationships with them: Invest in an influencer marketing program. Obtain the right tools. Think outside the box.

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Thought Leadership Social Media Marketing Influencer Marketing B2C 134

Adobe Experience Cloud Blog

JUNE 23, 2017

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” Why Should Marketers Invest in Influencer Marketing? Why Should Marketers Invest in Influencer Marketing?

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Influencer Marketing Thought Leadership eBook Management 134

SocialPilot

JUNE 19, 2025

Unlike short-form content, long videos build authority and deepen connection, great for thought leadership, product education, or storytelling. Audio and video podcasts are ideal for thought leadership and storytelling, while webinars are more interactive and great for education, product demos, or Q&A sessions.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

SocialPilot

JANUARY 16, 2025

Share Authoritative Content :Sharing authoritative content such as data-driven updates, thought leadership pieces or in-depth guides establishes your credibility and increases shares and engagement, which are crucial ranking signals. 69% of consumers trust the influencer recommendations over the brand.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Adobe Experience Cloud Blog

APRIL 23, 2015

It’s one thing being creative and generating a warm fuzzy feeling for your brand, it’s quite another being able to measure the immediate influence. Marketing automation systems are making this possible by letting marketers deliver personalized content to audiences at scale and measure the response in real-time.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Marketing Insider Group

JANUARY 21, 2020

Step Four: Supporting Thought Leadership and Influencer Marketing. Thought leadership will continue to become even more critical to content marketing. And while thought leadership should be an organic strategy, that doesn’t mean it won’t require funds. Step Five: Checking for Gaps.

Content Marketing 106

Content Marketing Thought Leadership Influencer Marketing Marketing 106

Marketing Insider Group

MAY 9, 2023

Established thought leadership. 54% of decision makers say they spend more than one hour per week reviewing thought leadership content. Sharing valuable insights with your audience will help establish your brand as a thought leader in your industry, ultimately establishing trust and credibility with your audience.

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Thought Leadership Customer loyalty Analytics User-Generated 130

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Takeaways: LinkedIns user growth in Australia signals an opportunity for thought leadership and B2B marketing.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Search Engine Land

FEBRUARY 26, 2024

Top digital marketing goals for 2024. Content marketing trends. Emerging trends and data in Amazon marketing. Influencer marketing. Video marketing tactics and strategy. The biggest barrier to entry for thought leadership is actually having the best ideas and insight.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Calvyn Lee Blog

DECEMBER 3, 2023

And content marketing provides exceptional leverage. Some of the content marketing tactics I’ll outline shortly can generate leads indefinitely with minimal ongoing input. Elevate Your Team as Thought Leaders Thought leadership is one particular content marketing approach that can work brilliantly.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

Marketers are going to face a new digital reality going into the next decade, and traditional practices will no longer suffice. A key progression that has actively influenced marketing over the past 10 years is the tighter alignment of messaging to unique interests and personas vs. generic groupings. Engagement Defined.

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Thought Leadership Marketing Marketers B2C 132

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

These sessions fall within a wide range of categories from thought leadership, to Marketo@Marketo, to digital marketing, to demand generation, and more. Put simply, by the end of this session, you’ll be prepared to pick your target accounts and begin marketing to them. The options are endless! Comment below!

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Thought Leadership Transform Influencer Marketing Marketing 91

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

APRIL 11, 2018

Story Is the Heart of Influencer Marketing. How do influencers become influencers in the first place? And as a marketer, you want to tap into that influence to create buzz for your product. I’d love to hear your thoughts on how it has changed your tactics and processes.

Thought Leadership 134

Thought Leadership Marketing Marketers Price 134

Adobe Experience Cloud Blog

AUGUST 27, 2014

Consider thought leaders/speakers who hold special significance to your audience, and check out our infographic on influencer marketing for more tips. Lastly, it’s important to make your marketing campaigns fun! Make it Fun. Social Media'

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eBook Whitepaper Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. 2017 Trends for CMOs: Ignite Content Performance with Influencers https://t.co/jrAtcpeOge Influencer marketing? Chris Brogan. VUd3N9H84y.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to establish thought leadership, keep your audience informed, or maintain a consistent posting schedule, Quuu can save time while keeping you up-to-date and relevant. month per social media profile Partnership marketing tools Partnership marketing is great for businesses of all sizes.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Martech

JANUARY 26, 2023

By working with influencers, enterprises can tap into their networks and gain access to a wider audience that may not have been exposed to the brand’s messaging before. An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142