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AI-powered martech news and releases: February 20

Martech

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.

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Most Effective B2B Marketing Strategies That Promote Business Growth In 2022

OnPassive Marketing

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. Account-Based Marketing.

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Podcasts now a top channel for B2B marketing

Martech

Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. Also, HubSpot also reported that 18% of U.S.

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The Power of Data Visualization: Insights, Tools, & Best Practices

Spiralytics

NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals. revealed that at least 20-50% of their overall content marketing strategy contained visual content. for every dollar spent. during the forecast period.

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4 Ways to Elevate Your Marketing with Great Content

Adobe Experience Cloud Blog

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

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Planning for ABM? Avoid These Common Challenges

Marketing Insider Group

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.”

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2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

By analyzing more than 4 million downloads, the 2020 Content Report reveals significant observations of the B2B buyer market, leading marketers to make more informed content marketing strategies with tangible downstream Marketing ROI. Retail Information Technology – Software. Manufacturing.