Hubspot Marketing

MAY 1, 2024

Professional Goals Examples Tips for Achieving Professional Goals Work Towards Your Professional Goals What Are Professional Goals? The difference between “Learn five new Spanish vocabulary words” and “Learn Spanish” is that you now have something to work on. By adjusting your goals to your ability, you have something to work towards.

Management 109

Management Promotion Thought Leadership Education 109

Marketing Insider Group

MAY 10, 2023

Your hard work providing an excellent product or service goes to waste if no one knows about it. However, you can only get those results if you work with a proven winner and not a pretender. What a Digital Marketing Agency Does Of course, before you hire a digital marketing agency, you need to understand what they do.

Digital Marketing 104

Digital Marketing Price Marketing Marketers 104

Marketing Insider Group

SEPTEMBER 12, 2023

But what does this mean for us, the marketers and content creators? We can create reports, summaries, and basic blog posts in seconds. AI does a good job analyzing this data, identifying trends , and predicting user behaviors. Read more about our work with Nutanix here. Here’s what we recommend: Precise Distribution.

Content Marketing 109

Content Marketing User-Generated Marketing Marketers 109

Hubspot Marketing

APRIL 2, 2024

If you want to curate others' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. before we get into the nitty-gritty of this tip, what the heck does "embed" mean? What does embed mean?

User-Generated 96

User-Generated Place Management Customer 96

Marketing Insider Group

DECEMBER 19, 2022

Not only does emotional marketing encourage engagement, but it has also proven to play an important role in buyer decisions. Image Source: Blogging Lift. Read your competitors’ blogs to find inspiration for headlines that evoke emotion. Read your competitors’ blogs to find inspiration for headlines that evoke emotion.

Copywriting 107

Copywriting SEO Content Marketing Advertising 107

Hubspot Marketing

OCTOBER 20, 2022

However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Let's go over some strategies to use when naming a blog, that will give your blogs longstanding relevance.

Branding 145

Branding Food User-Generated SEO 145

Hubspot Marketing

OCTOBER 31, 2023

Create Blog Outlines and Edit Drafts Using ChatGPT to make outlines for blog content is another great way to fast-track your marketing workflows. You can convert: A blog post into a shorter copy for social media. A short video script into a longer blog. A podcast into a blog or email. The possibilities are endless.

User-Generated 113

User-Generated Education Market Research Customer 113

Sachs Marketing Group

JULY 8, 2022

Note that authoritative does not necessarily mean good. There may be dozens of smaller content producers, blogs, industry insiders, review channels, and other sources of content that may have an interest in hosting a link to your stuff. Let’s go over some key pointers to making backlinks work for you.

SEO 105

SEO Product Branding Customer 105

Marketing Insider Group

JUNE 22, 2023

How Does Automated Marketing Work? How Does Automated Marketing Improve the Buyer’s Journey? You have to walk a tightrope so that your automated marketing does not come across as robotic spam. You can be sure that if we discover anything else that’s a real winner, we’ll tell you about it here on the blog.

Real Estate 101

Real Estate CRM Inbound Marketing Marketing 101

Marketing Insider Group

AUGUST 15, 2023

But how exactly does fresh content impact your SEO ? Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. A recent study shows that companies publishing at least 4 blog posts per week saw 3.5

SEO 93

SEO Non-Profit User-Generated Content Marketing 93

Marketing Insider Group

FEBRUARY 27, 2023

That’s why we’re sharing how a marketing workshop can get your team on the same page and working towards the same goals. We know this 5-step model works because we’ve seen it produce results over and over again – even for our own business. But how long does it take to see results?

Thought Leadership 99

Thought Leadership Marketing Marketers Marketing Strategy 99

Hubspot Marketing

JUNE 16, 2023

Curiosity Subject lines sometimes work because they can send the message, "You will benefit from opening this email." But take heed: This tactic only works when it aligns with your brand, product, or service. The best impression you can make on your customers is that they're working with you, the individual. "If

Email Marketing 144

Email Marketing eBook Food Communications 144

Rock Content

APRIL 17, 2024

According to the Content Marketing Institute , the top three content types that B2B markets utilize are social media (95%), blog posts or short articles (89%), and email newsletters (81%). What does my target audience look for in products or services? Where does my target audience spend the most time online?

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ Why We Undertook This Study At Marketing Insider Group, we’re constantly exploring new frontiers in content creation. Image Source: Blogging Guide Experts in the field echo this sentiment.

User-Generated 104

User-Generated CMO SEO Product 104

Martech

MARCH 1, 2023

“We’ve already warned businesses to avoid using automated tools that have biased or discriminatory impacts,” Michael Atleson, an attorney in the division of advertising practices, wrote in a post on the commission’s blog. But the fact is that some products with AI claims might not even work as advertised in the first place.

Advertising 90

Advertising Advertisers Place Product 90

Marketing Insider Group

SEPTEMBER 17, 2020

What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Only 17% of marketing chiefs have work environments that encourage a transformative approach to their job. It’s easier said than done, but it works. .

CMO 135

CMO Transform Marketing Marketers 135

Search Engine Land

JANUARY 3, 2024

” “If I then go back to Google Ads, and we go into our tools and then to the shared library, the audience manager is inside here, and this is where we can see all of our GA4 audiences. We have access to every dimension, every metric, every event that our user does – and we call these ‘rich conditions.'”

Analytics 114

Analytics Place Advertising Advertisers 114

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? When faced with difficulty keeping up with its content marketing strategy, Contract Logix contacted the experts at Marketing Insider Group.

Marketing Strategy 57

Marketing Strategy Content Marketing Marketing Marketers 57

Marketing Insider Group

APRIL 1, 2019

Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. The post How Often Should You Blog?

Content Marketing 111

Content Marketing Marketing Marketers 111

Marketing Insider Group

FEBRUARY 5, 2024

As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. So, let’s unravel the mystery of GA4 together and discover how to make this tool work for you, not against you. Dedicate time to explore the dashboard, click around, see what each tab does.

Transform 101

Transform Analytics Education SEO 101

Digital Marketer

MAY 23, 2022

You shouldn’t chase new customers until you’ve already optimized everything you can inside your sales funnel. You’ve already done the hard work of attracting these people. Now let’s work on getting them to buy. An example sales funnel inside Funnelytics. Nicola Moors ?. Is that accurate?

Copywriting 92

Copywriting Transform Customer Journey Customer 92

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Read the QuickBooks blog.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Buffer Marketing

SEPTEMBER 28, 2023

At Buffer, we’ve long had teammates who have side projects in addition to working at Buffer. It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Gaining new skills.

Non-Profit 70

Non-Profit Shipping Management Promotion 70

Marketing Insider Group

AUGUST 21, 2023

In this blog post, we’re diving right into the new GA4 features. Not only does this save you time, but it also reduces the risk of errors that can happen when you’re transferring data between different platforms. Marketing Insider Group can help you create top-tier marketing content.

Digital Marketing 87

Digital Marketing Management Marketing Strategy Analytics 87

Hubspot Marketing

AUGUST 11, 2022

They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. The ideal channels for the awareness stage may include: Blogging. Blog Post. A blog post is an ideal piece of content targeting the awareness stage. Search Engine Marketing. Image Source.

Whitepaper 144

Whitepaper eBook Education Price 144

Marketing Insider Group

MAY 12, 2021

Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. One of these challenges is that business owners may not see the value in creating content that does not have immediate sales conversion. It’s not a sales pitch.

Content Marketing 111

Content Marketing Thought Leadership Marketing Marketers 111

Search Engine Land

APRIL 28, 2023

Here's a good formula for describing the resources on your page: Introduce the product/service/tool/resource and explain what it does. For example, if you have a list of media to consume to learn more about a topic, you could categorize the links by type of media, e.g., books, podcasts, videos, blog posts, courses, etc.

eBook 102

eBook Promotion Product Education 102

Use Insider

APRIL 17, 2023

What’s also clear is that martech investments don’t always live up to their promises—as we explored in a previous blog. When reviewing testimonials from Insider clients, for example, many of them emphasize the importance of being able to personalize their marketing messaging. “The Insider team is very hands-on.

Customer Acquisition 52

Customer Acquisition eCommerce CRM Management 52

Businesses Grow

SEPTEMBER 11, 2023

Chances are you’re working hard to create amazing content. There are even sites out there selling my blog posts as aids in writing student term papers. That’s not exactly how it works. ’ Does it matter, in either direction? It is your original and distinctive work. That’s fair use.

Thought Leadership 116

Thought Leadership Content Marketing New Technology Education 116

Marketing Insider Group

OCTOBER 11, 2023

In this blog post, we’re exploring the hub and spoke content model, its benefits, and how you can start using it today to enhance your content strategy. The hub and spoke content model works in a similar way, and it’s a great method to organize and link related pieces of content on a website. These are the spokes.

Whitepaper 105

Whitepaper SEO eBook Promotion 105

Businesses Grow

APRIL 3, 2023

A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world. ” Measurement was almost impossible, blogging was a new rage, and Twitter was just building steam. The “loner workforce.”

Marketing 134

Marketing Marketers Social Media Marketing Education 134

Search Engine Land

JULY 20, 2023

This is especially true for those looking to hire qualified SEO help for their blogs, websites and campaigns. Unlike most professional fields, search engine optimization (SEO) does not have: A governing body. What does that involve? What strategies does that involve? Admin access to your site or blog.

SEO 75

SEO Energy Analytics Education 75

Marketing Insider Group

JULY 14, 2021

If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. But it’s not as easy as offering extra blog content or more details on your product. This time, it’s the product demo that does the job naturally. Sound right? Traits of an Irresistible Lead Magnet.

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Unbounce

SEPTEMBER 4, 2023

More blog posts by Steve Young Banafshe Salehi Banafshe is a writer and creator who loves long walks on the beach (kidding?). More blog posts by Banafshe Salehi Email subject lines are the gatekeepers of your email campaigns. That’s a big call… but nailing your subject line really does pay off. Follow Steve on Twitter.

Email Marketing 98

Email Marketing Customer Product eBook 98

Search Engine Land

MAY 19, 2023

It’s all inside this guide. It’s great for a paperback novel but terrible for your blog. That said, sometimes passive voice works if you need to emphasize the action of the sentence vs. the subject. Here’s a good example of a blog with a table of contents by Ahrefs – a brand that uses them often: 7.

Transform 110

Transform Search Marketers Content Marketing Branding 110

Hubspot Marketing

SEPTEMBER 6, 2022

Many companies are doing this by launching customer education programs and online learning academies that give their customers access to resources, blog posts, webinars, knowledge centers, and certification courses that help them learn about their product, troubleshoot problems, and ultimately realize product value.

Customer 104

Customer Inbound Marketing CRM Communications 104

Rock Content

APRIL 12, 2023

We have blogs in English, Portuguese, and Spanish that surpass 8 million monthly sessions. So, in this blog post, I will not discuss SEO tips and techniques. Currently, we count on three team members: one audiovisual specialist and two editors/writers who work together to build content in English, Portuguese, and Spanish.

Thought Leadership 91

Thought Leadership SEO Customer Journey Product 91