SocialPilot

AUGUST 5, 2025

social platforms each month, social media has become a frontline for consumer insights. And businesses must leverage these insights to stay ahead of their competitors. So, if you’re a B2B SaaS company, you must most likely use platforms like LinkedIn and Twitter (X). billion people using an average of 6.83 Drive traffic?

Analytics

Welcome Software

FEBRUARY 20, 2025

A tailor-made B2B online sales solution can offer endless pluses if you roll it out the right way. Top 10 advantages of having an e-commerce site purpose-built for B2B businesses 1. More revenue per customer AA B2B e-commerce platform isn't just about reaching more customers with a digital channel.

eCommerce

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customer

Martech

DECEMBER 13, 2023

Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. If you’re on the B2B side, you’re trying to get in every sale you can to achieve your goals. Well, friends, we have reached the end of 2023.

eCommerce

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed.

Digital Marketing

Litmus

DECEMBER 13, 2024

As artificial intelligence (AI) continues to advance, we can anticipate a wave of similar legislation emerging across the globe (like the European AI Act , which came into force on August 2024). In contrast to open rates (more on this later), its reliable data to glean insights from. What does privacy-proofing look like in practice?

Market Trends

Search Engine Land

JANUARY 3, 2024

Below is a summary of the insights and advice she shared. For our B2B clients, we usually turn off Search Partners because we don’t tend to get good results and there’s not enough control. Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. For example: 1.

Health

Unbounce

JANUARY 3, 2025

/ A/B Testing The ultimate guide to ecommerce A/B testing: Expert tips, tools and examples By Josh Gallant. In ecommerce, making every click count is crucial. With somewhere between 12 to 24 million ecommerce stores currently online, calling the industry competitive is putting it mildly. Updated on January 3, 2025.

eCommerce

Unbounce

JUNE 5, 2024

Updated on June 5, 2024. SaaS examples Professional services examples B2B examples Ecommerce examples SaaS lead generation form examples Lead generation forms in SaaS are typically focused on one of two actions: Request a demo: Fill out some info on you and your company before a live demo call with a sales team. Let’s fix that.

eCommerce

Customers.ai

OCTOBER 29, 2024

If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! Before we get into the specific tools, it’s important to understand what email capture software is and why it’s a must for ecommerce marketers. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving.

eCommerce

Customers.ai

OCTOBER 17, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. And it’s exciting to see those numbers go up—more visitors, more clicks, more engagement!

eCommerce

Customers.ai

OCTOBER 17, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. And it’s exciting to see those numbers go up—more visitors, more clicks, more engagement!

eCommerce

Unbounce

OCTOBER 24, 2023

There are actually thousands (and thousands and thousands) of different SaaS organizations out there—most are geared to B2B, but as consumers we’re used to seeing them as well. billion by 2024. And I’m willing to bet you’ve used at least one of them before. Did you know there’s an industry name for them too?

Marketing Strategy

Unbounce

OCTOBER 24, 2023

There are actually thousands (and thousands and thousands) of different SaaS organizations out there—most are geared to B2B, but as consumers we’re used to seeing them as well. billion by 2024. And I’m willing to bet you’ve used at least one of them before. Did you know there’s an industry name for them too?

Marketing Strategy

Econsultancy

MARCH 4, 2022

We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry. Ecommerce penetration. And for more on ecommerce, you can explore the following Econsultancy resources: Ecommerce Best Practice Guide. Ecommerce Microlearning.

eCommerce

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. UA reported what users did; GA4 generates predictive insights. This will appear as a key event metric in Analytics reports.” A key event is an event that you mark as important to your business.

Whitepaper

Martech

JANUARY 5, 2023

Experience, Ecommerce and Transformation. Changes like Google’s delayed third-party cookie wind down, and new legislation in states like Virginia, will put extra pressure on organizations in the coming year. How organizations will transform their martech stacks and digital experiences. Digital media and advertising.

Transform

Search Engine Land

DECEMBER 26, 2022

Streamline Results took Small Agency of the Year, and Workshop Digital blew us away with Best B2B Search Marketing Initiative. Lawsuits were also filed in additional states. The bigger picture. We asked and you answered. Google dominates that spend, holding over 56% of ad revenue. Congrats to all of our winners! .

Advertisers

Customers.ai

OCTOBER 29, 2024

If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! Before we get into the specific tools, it’s important to understand what email capture software is and why it’s a must for ecommerce marketers. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving.

eCommerce