Calvyn Lee Blog

NOVEMBER 24, 2023

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. This could significantly disrupt search behaviors and organic SEO strategy.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

SMA Marketing

NOVEMBER 10, 2022

Additionally, the work done on the site by an “SEO Expert” caused more damage to their rankings than helped them. So, how can you find the best local SEO company that will protect your business from those out there that claim to be experts? Let's cover a few of the basics of Local SEO and why it matters. Who Needs Local SEO?

SEO 98

SEO Key Performance Indicator Law Communications 98

Duct Tape Marketing

DECEMBER 19, 2023

Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy.

Marketing Strategy 69

Marketing Strategy Key Performance Indicator Marketing Marketers 69

SMA Marketing

JANUARY 11, 2024

CPA Cost per acquisition (CPA) is an essential metric used in marketing to determine the expense of acquiring new customers through a specific campaign or channel. It provides insights into how efficiently a marketing strategy converts potential prospects into actual customers. KPI KPI stands for key performance indicator.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Backlinko

MAY 8, 2024

Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. These results come from a thoughtful law firm SEO strategy. Ready to create an SEO strategy that increases your organic traffic? What Is Law Firm SEO? Is SEO Important for Lawyers?

Law 76

Law SEO PR User-Generated 76

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness.

Key Performance Indicator 86

Key Performance Indicator SEO Analytics Shipping 86

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. Think about it.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Rock Content

MARCH 11, 2024

The benefits of content marketing can be subtle, though. That can lead many companies to question whether ROI for content marketing is real. It is wise to routinely reassess your content marketing strategy and ROI for many reasons. It is also vital for your content marketing to remain cost-effective and sustainable.

Content Marketing 90

Content Marketing Key Performance Indicator Marketing Marketers 90

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers User-Generated 97

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 58

Shipping Key Performance Indicator Marketing Marketers 58

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. Key performance indicators can help: Keep high-level goals top of mind. Types of Key Performance Indicators.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Sachs Marketing Group

MARCH 18, 2023

If you’re struggling to attract traffic to your website, you may be interested in hiring a digital marketing agency that offers professional search engine optimization (SEO) services. Search engine optimization (SEO) is critical in helping businesses rank higher in search results, attract organic traffic, and build credibility.

SEO 59

SEO User-Generated Communications Social Media Marketing 59

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Pam Didner

MARCH 17, 2021

You also need to identify the content marketing landscape of your competitors. Use SEO tools to understand your competitors’ domain authority, types of keywords they tend to use, types of content they create, and content ranking. Content marketing objectives. Content Marketing strategy. Target personas.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Hubspot Marketing

JULY 28, 2023

The key to getting started is knowing the fundamentals. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Search engine optimization (SEO) The goal of SEO is to boost your website's presence in search engines like Google. Generate leads?

Price 79

Price Marketing Mix Key Performance Indicator User-Generated 79

Scoop.it!

FEBRUARY 1, 2024

Source : Twitter Understanding Content Creation Content creation is the foundation of most businesses’ marketing strategies. Source : Eachnight Original content created for your business enhances your brand authenticity and has SEO-related benefits , which is something no digital marketing campaign can afford to neglect.

Key Performance Indicator 89

Key Performance Indicator Digital Marketing Analytics Customer loyalty 89

Sachs Marketing Group

NOVEMBER 13, 2023

Services Offered by Digital Marketing Agencies Agencies offer a diverse range of digital marketing services , each targeting different aspects of digital marketing to provide a comprehensive online strategy. Fresh Perspective : Agencies offer fresh, unbiased perspectives on a business’s marketing strategy.

Digital Marketing 98

Digital Marketing Key Performance Indicator Marketing Marketers 98

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. And filled out details that would inform our small business marketing strategy. Search Engine Optimization (SEO) SEO is the process of optimizing your website to improve its search engine rankings.

PR 102

PR Customer loyalty User-Generated Marketing 102

Rock Content

APRIL 22, 2024

What is Digital Marketing? Digital marketing is any form of online marketing. It includes internet ads, social media marketing, SEO, and content marketing. In short, you need to regularly analyze any type of marketing you use on the internet. It also encompasses email and SMS promotion.

Digital Marketing 78

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 78

Sachs Marketing Group

AUGUST 30, 2023

In this article, you will discover the benefits of hiring a digital marketing agency so you can make a more informed decision for your business. Here are 10 benefits of hiring a digital marketing agency: 1. For rehab centers, understanding the nuances of local SEO, reputation management, and patient confidentiality is crucial.

Digital Marketing 96

Digital Marketing Key Performance Indicator Marketing Marketers 96

Rock Content

AUGUST 6, 2023

Below we provide seven strategic marketing goals to consider for your business, ways to achieve them, and how to measure them for effect and impact. Drive Organic Website Traffic In today’s rapidly expanding digital world, consistent organic website traffic is essential to a marketing strategy and to expand your customer base.

Key Performance Indicator 66

Key Performance Indicator Marketing Marketers Whitepaper 66

Marketing Insider Group

MARCH 6, 2023

With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. You Can Amp Up Your SEO By Creating Video Content Have you ever noticed that Google often features YouTube videos at the top of Page 1?

Content Marketing 110

Content Marketing Education Key Performance Indicator Marketing 110

Hubspot Marketing

MAY 30, 2022

They will also provide you with a tool for identifying your most prominent marketing needs. On-Page SEO Template. When it comes to SEO, there's a lot for marketers to remember to see results. In other words, there is a lot for marketers to forget. However, SEO should never be an afterthought.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Neil Patel

SEPTEMBER 23, 2020

In addition to the above, experts found that email marketing is 40 times better than running social media PPC for increasing customers and gives you an average ROI of $38 for every dollar spent. So why not incorporate the brilliance of email into your marketing strategy to achieve your business objectives?

Email Marketing 143

Email Marketing Key Performance Indicator Marketing Marketers 143

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. And why is it important to incorporate them into your strategy? Other goals for your content audit may include: Improve SEO performance. Stay accountable.

Key Performance Indicator 129

Key Performance Indicator User-Generated Analytics SEO 129

Lynton Web

OCTOBER 9, 2023

Are your key performance indicators being met? If they're pushing services or campaigns that don't propel your goals, it's a mismatch made in marketing hell. Cookie-Cutter Strategies Are you getting a one-size-fits-all approach? Your business is unique, and your marketing strategy should be, too.

Customer Acquisition 64

Customer Acquisition Key Performance Indicator Communications Marketing 64

Digital Marketer

MARCH 25, 2024

I am guilty as charged — my talk at T&C 2024 was chock-full of recommendations guiding marketers on their path to generating over 800% ROAS… Should our marketing strategy or business’s bottom line deviate then ? After all, within these groups resides a wealth of knowledge and expertise, tried-and-true insights, and wins.

Transform 85

Transform Key Performance Indicator Direct Mail CMO 85

Hubspot Marketing

NOVEMBER 30, 2022

Overall, digital marketing is defined by using numerous digital tactics and channels to connect with customers where they spend much of their time: online. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. Digital marketing is measurable.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Sachs Marketing Group

SEPTEMBER 12, 2023

In this article, you will discover how to start marketing your business online in 10 easy steps. 10 Steps to Marketing Your Business Online In today’s digital age, marketing your business online isn’t just an option – it’s a necessity. From SEO to social media advertising, there are multiple avenues to explore.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Buffer Marketing

NOVEMBER 8, 2023

In it, I’ll walk you through what are widely considered the key metrics to track when it comes to measuring your content marketing ROI (return on investment) , KPIs (key performance indicators), and all the other acronyms business leaders love.

Content Marketing 123

Content Marketing User-Generated Analytics Marketing 123

Neil Patel

NOVEMBER 16, 2021

From a local SEO perspective , make sure you’ve effectively managed your online visibility. What key performance indicators ( KPIs ) should you focus on? These are the building blocks of your social media marketing strategy. Take Location Into Account in Your Ads. Typically, car shoppers purchase locally.

Shoppers 122

Shoppers Key Performance Indicator Promotion Analytics 122

Rock Content

JANUARY 8, 2024

Also, look at how you can compete via SEO or your website. If you can figure out how to improve on their marketing tactics, you can position your own business to excel. You need to know what your business’s mission statement is and how your marketing is going to be designed to support your business’s end goals.

Marketing Plan 60

Marketing Plan Key Performance Indicator Marketing Marketers 60

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. The Q3 2023 Pulse Survey showed that 24% of marketers use SEO tools (e.g.,

Influencer Marketing 94

Influencer Marketing User-Generated Key Performance Indicator Analytics 94

Rock Content

NOVEMBER 5, 2023

If you run a small or new business, are working with a limited budget, or are completely new to marketing budgets, going quarterly may give you a better chance to figure out what works best for your company and goals. Examples include blog posts, ebooks, SEO content, and video marketing content.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Rock Content

FEBRUARY 5, 2021

Your strategy should also include KPIs (Key Performance Indicators) that will indicate whether or not your brand has reached its goals in a specific time frame. From copywriters and editors to SEO specialists and graphic designers, several people will likely handle your content before going live.

Key Performance Indicator 118

Key Performance Indicator Transform Copywriting Entertainment 118

TechWyse

JUNE 28, 2022

To learn more about the strategies paid media marketers use to fight spam, check out the link above. The Pros and Cons of SEO vs. PPC: How to Choose the Right Marketing Strategy. Within digital marketing, there are several strategies marketers use to generate leads and drive conversions.

Key Performance Indicator 52

Key Performance Indicator User-Generated Digital Marketing SEO 52

Neil Patel

DECEMBER 17, 2020

While it’s easy to get lost in the sheer amount of mobile app analytics available, there are seven crucial key performance indicators (KPIs) you should be tracking to gauge user engagement and your mobile app’s overall success. SEO vs. ASO. What KPIs You Should Track for Your Mobile App Analytics.

Analytics 143

Analytics Key Performance Indicator SEO Customer Journey 143