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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Enter email marketing. A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. Effective email marketing focuses on sending the right emails at the right time, not just more emails.

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The top inclusive marketing trends of 2025, according to Sonia Thompson

Hubspot Marketing

If you arent investing in updating your marketing strategies to be more inclusive, I suggest making this the year that you start. In summer of 2024, retailer Forever 21 had to respond to outrage from consumers over what they felt was a substandard experience for shoppers with larger body types.

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7 Best Practices for Omnichannel Marketing

Power Digital Marketing

By maintaining a consistent brand message and experience across these touchpoints, omnichannel marketing helps brands deepen relationships and drive revenue growth. Best Practices for a Successful Omnichannel Marketing Strategy 1.

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How to Create Effective Automotive Inventory Ads (AIA) on Facebook

Neil Patel

Today, we will discuss what makes the Automotive Inventory Ad such a powerful dealership marketing tool and how you can implement one properly. Essentially, Automotive Inventory Ads leverage user engagement and show ads to in-market shoppers. Take some time to compare your top competitors and determine how their shoppers behave.

Shoppers 140
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Why You Should Audit Your YouTube Channel

Neil Patel

Roughly 50 percent of shoppers use online videos to decide between different products. Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy? YouTube Audit Phase 1: Analyze Your KPI Performance. You need to understand how your channel is performing right now.

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Email Content Automation: What It Means and Why It’s Effective

Litmus

Using HTML tags, email marketers can apply the most up-to-date data to personalize content for each subscriber based on: Past purchase behaviors. Products viewed by similar shoppers. Keep the following best practices in mind as you develop your content strategy. Popular items. Similar content.

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Adwords Consulting

Neil Patel

66% of shoppers prefer shopping online rather than from malls or stores. You see, neither the promises nor problems that come with Google AdWords can fully describe the dynamic mechanism of a marketing platform and how it works. Incorporating Google AdWords into your marketing strategy is the only way you won’t fall behind.