Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. Set the key performance indicators that bring in the most business and plan to check them often. Make sure you use your chosen keywords to get more eyes on your posts. We tricked you!

Marketing Strategy 131

Marketing Strategy Content Marketing Whitepaper Manufacturing 131

Adobe Experience Cloud Blog

JANUARY 17, 2017

The Content Strategist suggests an inverted approach to identifying engagement objectives: Ultimately, it helps to work backwards from business goals to determine content objectives, before listing KPIs [Key Performance Indicators], to measure whether those objectives are being met. Draft a tweet.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Duct Tape Marketing

SEPTEMBER 4, 2018

Some people will be willing to take online reviews, social media posts, and offers like white papers or webinars as enough to convince them to become a customer. It can’t be commissions based on sales; instead you should identify key performance indicators (KPIs) and create a bonus structure around them.

Whitepaper 63

Whitepaper Key Performance Indicator CRM Communications 63

Customers.ai

AUGUST 30, 2022

With the right sales and marketing automation tools , you can also amplify your revenue and other key performance indicators (KPIs). We’ll use the Free E-book/Whitepaper Download Offer. Now you’ve got your lead collection automation in place. Can automation really affect your bottom line?

CRM 60

CRM Key Performance Indicator Transform User-Generated 60

Customers.ai

AUGUST 30, 2022

With the right sales and marketing automation tools , you can also amplify your revenue and other key performance indicators (KPIs). We’ll use the Free E-book/Whitepaper Download Offer. How to Automate Your Sales Process Step #3: Promote the lead magnet Now you’ve got your lead collection automation in place.

CRM 52

CRM Key Performance Indicator Transform User-Generated 52

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Influencer marketing can take place on pretty much any content distribution channel. Owned content channels can include your: Website and blog.

Whitepaper 101

Whitepaper Key Performance Indicator Food Influencer Marketing 101

Search Engine Land

MAY 13, 2024

Sometimes, it might be as simple as encouraging the reader to check out a blog post, download a whitepaper or register for a webinar. The key is to make sure your CTA is relevant to the content of the email and provides value to the reader. The more places your content appears, the more mileage you’ll get out of it.

Whitepaper 119

Whitepaper Thought Leadership User-Generated Key Performance Indicator 119

Marketing Insider Group

DECEMBER 20, 2021

They show how effectively campaigns are tracking for Key Performance Indicators (KPIs) and help marketers develop a clear picture of their strategy, continuously optimize it, and plan for the future. What Are Marketing Metrics? Marketing metrics are quantifiable data points that help measure the success of a marketing campaign.

Key Performance Indicator 120

Key Performance Indicator Whitepaper User-Generated Marketing 120

Scoop.it!

MARCH 17, 2022

Google Analytics is one place to see where most of your traffic and engagement comes from, and you can promote more content through that channel. The fancy term here is KPIs, i.e., Key Performance Indicators. HubSpot also places CTAs strategically throughout their blog posts. Here are some examples: Share a Coke.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. For example, customers who regularly open emails or who have downloaded an ebook or white paper would receive different email content than those who only engage occasionally or who are inactive. Measure performance to ensure it’s always delivering the best marketing ROI.

Whitepaper 120

Whitepaper eBook Key Performance Indicator User-Generated 120

Marketing Insider Group

JUNE 22, 2021

But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. It involves publishing, sharing, and promoting quality content in the right places so people can actively engage with it. Whitepapers. Then you’ll have a roadmap to follow from beginning to end.

Key Performance Indicator 123

Key Performance Indicator Whitepaper Promotion eBook 123

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Whitepaper 125

Whitepaper Key Performance Indicator Transform PR 125

SMA Marketing

APRIL 18, 2024

This may include blog posts, articles, whitepapers, e-books, videos, podcasts, infographics, and case studies. By implementing a comprehensive PPC advertising strategy, lawyers can reach potential clients at the right time and place, increase brand visibility, and drive qualified leads and inquiries for their practice.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Marketing Insider Group

APRIL 14, 2020

When you’re setting goals, it’s best to focus on a few main key performance indicators or KPIs. Achieving a specific number of whitepaper or e-book downloads each month. Content marketing isn’t just about publishing content, and it’s also important to make sure you’re promoting your content in the right places.

Content Marketing 129

Content Marketing Key Performance Indicator Whitepaper Marketing 129

Content Marketing Institute

OCTOBER 8, 2018

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). The old model of video marketing doesn’t do much to support regular metric tracking, a key to long-term success. The model often forgoes the proactive inclusion of key performance indicators and regularly scheduled analyses.

Video Marketing 109

Video Marketing Key Performance Indicator Whitepaper Marketing 109

Hootsuite

OCTOBER 21, 2020

No matter the size or scale of your business, having a B2B social media strategy in place is important. Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. Multiple teams members can manage multiple accounts in one place with Hootsuite. Tag them here, we want to follow them.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Content Marketing Institute

APRIL 9, 2018

Don’t have a documented content marketing strategy or editorial plan in place? Key performance indicators ( KPIs ): What metrics will gauge content performance against your goals? Put all the pieces in place. Match your channel to the audience, goals & priorities defined in #contentmarketing strategy.

Promotion 103

Promotion Whitepaper Key Performance Indicator Influencer Marketing 103

Marketing Insider Group

FEBRUARY 9, 2021

Start by defining your top KPIs ( key performance indicators ). Maybe you’re always experimenting with different content formats – like infographics, ebooks, and whitepapers – hoping something will resonate better with your audience and attract visitors from search engines. We recommend focusing on the following metrics.

Content Marketing 144

Content Marketing eBook Marketing Marketers 144

Hubspot Marketing

NOVEMBER 30, 2022

Marketing has always been about connecting with your audience in the right place and at the right time. If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Hubspot Marketing

JULY 31, 2019

White papers. Your content distribution strategy should involve setting goals for your content key performance indicators (KPIs) and their subsequent metrics: key performance indicators. Case studies. Testimonials. Checklists and listicles. Datasheets. related metrics. related metrics.

PR 144

PR Key Performance Indicator Price Whitepaper 144

Hootsuite

MARCH 31, 2020

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Marketing Insider Group

SEPTEMBER 14, 2023

Sure, a documented content strategy helps you plan goals, meet KPIs, drive traffic, and overall make your work appear valuable on paper. But then you can’t put a strategy in place and forget all about it. Map Your Goals and KPIs with Content Before you can place content in your growth strategy, you need a growth strategy.

Content Marketing 107

Content Marketing Thought Leadership Gen Z Marketing 107

Backlinko

MAY 14, 2024

Like white papers and case studies. The more places your content appears, the more likely it is to be seen, shared, and linked to— boosting your SEO and brand authority. Set up tracking and analytics, closely monitor your key performance indicators (KPIs), and use that data to optimize your marketing strategy continually.

PR 102

PR Customer loyalty User-Generated Marketing 102