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Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

Hubspot Marketing

I wouldn’t recommend that every law firm and pharmaceutical company start lip-synching to trending sounds (even though some do and make the trend their own). At the end of the day, you’ll have a more loyal and engaged, though potentially smaller, community. So, what should you do? That entirely depends on your brand.

Gen Z 75
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How to protect your brand from AI dupes

Martech

From luxury goods to pharmaceuticals, no industry is immune. This is where forward-thinking law firms like Caldwell come into play. They’re at the forefront of navigating the complex intersections of AI, innovation and IP law. Nearly 70% of consumers unknowingly purchased counterfeit products online in the past year alone.

Branding 124
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Global Business: The Basics of Data Protection and Data Privacy

Adobe Experience Cloud Blog

Data Protection Law generally classifies the following important categories that I refer to in this blog. A data controller has obligations under local laws to protect the privacy of the data they collect. This is a key prerequisite of the European Cookie Law, but is also another example of best in class transparency.

Law 133
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Why we care about compliance in marketing

Martech

Marketing laws and regulations are nothing new. Common privacy law provisions. Other laws. The law was notable for governing behavior that did not actually take place in the EU. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws. GDPR analogs.

Law 139
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7 risks of not prioritizing social media governance

Sprout Social

Companies in the financial, medical and pharmaceutical industries all have additional considerations. If you cannot say definitively who had access to your accounts at a given time or who posted a specific item or comment, you may find yourself unable to defend yourself to your supervisors, your legal team or a court of law.

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Do You Need to Worry About CAN-SPAM Lawsuits?

Adobe Experience Cloud Blog

As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business. In another case, a pharmaceutical manufacturer was fined as much as $2.5 How CAN-SPAM Works, and What it Requires.

Law 103
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A guide to Google Ads for regulated and sensitive categories

Search Engine Land

Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. For instance: Pharmaceutical advertisers must be certified by Google and can only promote in certain countries.