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10 Types of CTAs You Need to Have on Your Website

Hubspot Marketing

Visitors, leads, customers, and promoters are likely to visit your site, so you'll need several types of CTAs to get them to accomplish different goals. To help you turn visitors into leads, leads to customers, and customers to promoters, I've put together a list of CTAs to use for each audience.

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How to Generate Leads on Social Media

Hubspot Marketing

Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations. That’s why businesses need to tune into social media for lead generation. It also doesn’t hurt to take risks.

Gen Z 114
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What is an Advertorial? 8 Examples to Help You Write One

Hubspot Marketing

In an advertorial, you're using a marketing technique that's often used for brand exposure, conversion, and lead generation. You can convert leads. This method can convert quite a few leads. Yes, advertorials help your company out, but ultimately, solving for the customer generates new ones. Here's how: 1.

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How to Use Interactive E-Books in Your Content Strategy

Rock Content

To discover these answers, I can, for example, create a quiz that helps me determine the maturity of your content strategy. The data generated in this quiz will be important not only for the result itself but also for my marketing strategy, as it allows me to identify what other content I can recommend to help you on your inbound journey.

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4 quiz ideas for your Interactive Content strategy

Rock Content

That translates to lead generation, more conversion, and higher revenue. If you want to know some quiz ideas to get started, stay with us! What are the best quiz ideas for your business? So, why is it so important to use interactive content such as a quiz? . A quiz is also shareable. Shareable.

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How to use AI to elevate social media campaigns

Search Engine Land

The brand saw a 31% reduction in cost per lead, in addition to improved relevancy scores. In response to the results from the research, Sephora introduced an engaging quiz using chatbots to assist customers in their shopping journey. They can also generate unique images and graphics based on textual descriptions.

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20 Best B2B Lead Generation Tools

Hubspot Marketing

There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. Though a complex task, having the right B2B lead generation tools can simplify and speed up the process of lead generation. Best B2B Lead Generation Tools 1.

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