Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. and Canada found on LinkedIn. Building on video. Measurement. Live Event Ads.

Advertising 103

Advertising Advertisers Management Promotion 103

Calvyn Lee Blog

APRIL 24, 2023

LinkedIn is the largest professional network on the internet. LinkedIn offers a basic membership at no cost, to any person who wishes to create and maintain a professional profile online. Why Use LinkedIn for Your Marketing Campaign? The LinkedIn platform offers several budgeting options. What is the campaign objective?

Price 130

Price Advertising Advertisers Branding 130

Search Engine Land

JANUARY 24, 2024

LinkedIn will discontinue lookalike audiences on February 29. Audience expansion: For Matched Audiences and LinkedIn attribute targeting, such as by skill or interest. LinkedIn is providing a 30-day grace period during which unused lookalike audiences can still be accessed before being archived. Why we care.

Advertising 115

Advertising Advertisers Search Marketers Customer 115

Buffer Marketing

APRIL 17, 2024

LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. The caveat with LinkedIn is that its content is very much driven by the individuals on it. I asked my followers what B2B companies are making the most of LinkedIn, and they delivered.

Thought Leadership 91

Thought Leadership User-Generated Communications Promotion 91

Search Engine Land

FEBRUARY 23, 2024

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Create a robust first-party data strategy LinkedIn recommends setting up a strong framework for collecting and using first-party data. Why we care.

Finance 119

Finance Health CRM New Technology 119

Social Media Examiner

MARCH 26, 2024

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1:

Social Media Marketing 101

Social Media Marketing Marketing Marketers 101

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Hashtags may be the answer.

Analytics 103

Analytics User-Generated Social Media Marketing Promotion 103

Search Engine Land

MARCH 26, 2024

LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Read LinkedIn’s announcement in full for more information. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy.

Search Marketers 107

Search Marketers Customer Marketing Marketers 107

Search Engine Land

MARCH 14, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. What LinkedIn is saying. Read LinkedIn’s announcement in full for more information. Availability.

Branding 113

Branding Thought Leadership Promotion Management 113

Buffer Marketing

JANUARY 8, 2024

In November 2023, LinkedIn reached a huge milestone: it passed the one-billion-user mark. But only 1 percent of LinkedIn users actively publish content on the platform, meaning there’s still a lot of growth waiting to happen – and many potential followers to gather.

Analytics 111

Analytics Thought Leadership Industry Insights Education 111

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Most have switched over to LinkedIn over the past year . . . A LinkedIn ad revenue.

Price 128

Price Advertising Advertisers Digital Marketing 128

Aspiration Marketing

NOVEMBER 8, 2022

LinkedIn continues to be the number one platform for B2B networking, offering profile numerous configuration elements that are often criminally underutilized. We are sharing some of the core areas to focus on when looking to establish a great LinkedIn profile.

Social Media Marketing 209

Social Media Marketing Marketing Marketers 209

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. Audience insights : LinkedIn’s Media Planning API provides detailed data on user demographics, job roles, industries, and online behaviors for more precise ad targeting. What LinkedIn is saying.

Analytics 105

Analytics Global Marketing Education Advertising 105

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.

Analytics 115

Analytics Finance CRM Place 115

Social Media Examiner

JANUARY 11, 2024

Want to develop more LinkedIn connections that lead to sales? In this article, we’ll explore a creative way to get more out of your LinkedIn activities. Why Should Marketers Focus on LinkedIn? Looking for a strategy to guide your outreach and networking?

Social Media Marketing 108

Social Media Marketing Marketing Marketers 108

Search Engine Land

FEBRUARY 1, 2024

LinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. What LinkedIn is saying.

Advertising 104

Advertising Advertisers Product Marketing Management 104

Calvyn Lee Blog

JANUARY 24, 2023

If social ads are the depths of a cave, then the G2 Buyer Intent + LinkedIn Matched Audiences Integration is your flashlight. G2 customers see massive results in increasing conversions and lowering customer acquisition costs (CAC) when they plug this high-quality intent data into their LinkedIn campaigns. Who uses buyer intent?

Customer Acquisition 130

Customer Acquisition CMO Customer Product 130

Buffer Marketing

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kinds of content should you be posting to LinkedIn? And how does all of this impact LinkedIn’s algorithm?

Health 127

Health Place Product Marketing Product 127

Aspiration Marketing

OCTOBER 21, 2022

Are you ready to leverage LinkedIn to help grow your new business or personal brand? We've got a few tips (and some helpful additional resources) to help you get noticed on LinkedIn now.

Marketing 167

Marketing Marketers Branding Inbound Marketing 167

Hootsuite

MARCH 27, 2024

Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post.

Advertising 107

Advertising Advertisers Thought Leadership User-Generated 107

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. and repurpose that content to increase my LinkedIn visibility. Showcase expertise: LinkedIn is an online resume and portfolio highlighting your work history and domain expertise.

Thought Leadership 104

Thought Leadership Inbound Marketing Promotion User-Generated 104

Calvyn Lee Blog

JANUARY 24, 2023

LinkedIn recommends targeting a minimum of 1,000 accounts, so using that number as a baseline is a good place to start. Shine a light on your prospects The G2 Buyer Intent + LinkedIn Matched Audiences Integration makes it easy to reach in-market buyers who are actively searching for software solutions like yours.

Whitepaper 130

Whitepaper Education CRM User-Generated 130

Hubspot Marketing

DECEMBER 5, 2023

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. I'll cover: What is a LinkedIn endorsement? Here's how: 1.

Thought Leadership 108

Thought Leadership Copywriting Education Email Marketing 108

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. and Canada found on LinkedIn. Image: LinkedIn.

Advertising 81

Advertising Advertisers Management Promotion 81

Search Engine Land

NOVEMBER 29, 2023

LinkedIn introduced tools and upgrades to assist marketers in measuring their ad campaigns more effectively: Conversions API (CAPI). LinkedIn’s new campaign performance measurement promises “more precision and clarity” as there is no need for cookie tracking. white papers, infographics) in the LinkedIn feed.

Whitepaper 114

Whitepaper Law Advertising Advertisers 114

Businesses Grow

NOVEMBER 20, 2023

In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. Just LinkedIn. Today I’m turning you from the dark side and explaining why LinkedIn cannot be your primary content platform. So why is LinkedIn your content platform?

SEO 127

SEO Branding Place Education 127

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Beehiiv uses LinkedIn carousels to welcome new hires. It creates a sense of community and shows that the company values its employees.

Transform 117

Transform User-Generated Thought Leadership Copywriting 117

Buffer Marketing

MARCH 27, 2024

In our article on the best type of content to post per platform , we discovered something interesting: LinkedIn carousels get the third highest engagement after videos and images. Perhaps more interestingly, we also discovered that LinkedIn is the social media channel where we saw the smallest difference between the various media types.

Management 83

Management Social Media Marketing Content Marketing Product 83

Customers.ai

FEBRUARY 2, 2024

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. For many, Linkedin became the defacto ABM platform. Including LinkedIn. Moving Your LinkedIn Campaigns Beyond ABM For years, ABM has been the hot buzzword. Let’s get into it. And look, I got it. Now, here’s where it gets fun.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Social Media Examiner

OCTOBER 3, 2023

Are you up to date on changes from LinkedIn? Wondering which LinkedIn updates are important to marketers? In this article, we explore LinkedIn changes that affect your marketing. #1: 1: LinkedIn Algorithm LinkedIn has recently updated its algorithm to further their vision to create an authentic, relationship-based platform.

Marketing 110

Marketing Marketers Social Media Marketing 110

Social Media Examiner

FEBRUARY 20, 2024

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1:

Social Media Marketing 103

Social Media Marketing Marketing Marketers 103

Social Media Examiner

NOVEMBER 23, 2023

Want to leverage the reputation of your company’s leadership on LinkedIn? In this article, we’ll explore how to position leaders to take advantage of LinkedIn. Why Should Business Leaders Focus on LinkedIn? Wondering what types of content your owner or CEO can write about?

Social Media Marketing 103

Social Media Marketing Marketing Marketers 103

Search Engine Land

OCTOBER 19, 2023

LinkedIn is giving users more incentives to contribute to Collaborative Articles , promising greater visibility in search, feeds and notifications, the company announced today. LinkedIn plans to include more Collaborative Articles when people search for specific problems or topics. More visibility. Smart SEO play.

SEO 121

SEO User-Generated Branding Marketing 121

Martech

MARCH 6, 2024

LinkedIn is back up and running after a global outage prevented users from accessing their accounts. If you were running ad campaigns on LinkedIn, expect a significant decrease in reach, engagement, and conversions from when the error began until it was resolved. What LinkedIn is saying. Why we care. Why we care. Error message.

Management 85

Management Social Media Marketing Marketing Marketers 85

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. LinkedIn’s business data is much richer.

2023 Trends 123

2023 Trends Thought Leadership Advertising Advertisers 123

Buffer Marketing

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

Thought Leadership 127

Thought Leadership Transform Communications Branding 127

Buffer Marketing

FEBRUARY 8, 2024

2023 was a big year for LinkedIn and its top creators. The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, most notably making the “Creator Mode” feature the default for every user.

Gen Z 99

Gen Z User-Generated Social Media Marketing Analytics 99