article thumbnail

Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

Twice a year, his team surveys more than 500 B2B marketers and turns the findings into a flagship white paper. whitepapers and find out how to set the new benchmark for your industry. So, you know, we syndicate white papers and other forms of content through, you know, common syndication practices.

57
article thumbnail

3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Adobe Experience Cloud Blog

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Endicia, an SMB package logistics company, repurposed static content to make it into an interactive quiz. Exchanging Value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 kinds of data to optimize digital events

Martech

“Whether you’re building a net new event or deploying an existing event, utilizing data when building your digital event is critical,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a session at The MarTech Conference. Audience data from these sources will help you create personas.

Logistics 120
article thumbnail

LinkedIn Responsiveness Drops 44% – Why Businesses Are Losing the Social Selling Game

Marketing Insider Group

Most of the people downloading white papers, registering for webinars, and giving their names and emails for other offerings are mostly at the operational level. The VP of Commercial for Schneider Logistics coined the phrase “Prospect Compliance Momentum” to discuss the pulling effect from buyers that she never experienced before.

article thumbnail

B2B SaaS SEO: Mapping your keywords to the customer journey

Search Engine Land

Create whitepapers and customer stories to connect with customers facing the problem. Validate choice Users validate their choice in this stage by seeking management support and evaluating implementation logistics, costs, and ongoing support. Address implementation logistics and highlight ongoing support.

article thumbnail

9 Key Steps When Going From Concept to Content

Marketing Insider Group

Will this be a blog post, a white paper, an infographic, a video … ? Meet with your team and make sure you have accounted for all the logistics of content creation and publication. So consider it in your content strategy – and discuss it with your writer before creating your project timeline. Content Type.

article thumbnail

11 ways to use AI in social media (not just for content creation)

Hootsuite

That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. We used it to identify niche buyer personas for a B2B client in the logistics sector, then craft targeted LinkedIn campaigns that drove a 20% increase in lead generation.