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How Does Product Marketing Management Work?

OnPassive Marketing

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

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Effective Marketing Strategies: Elevate Your Brand & Maximize ROI

Vertical Response

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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5 tips to extract true value from your data

Martech

Like all good product managers, you may have to conduct market research to determine what market segments your data appeals to and how much those segments will pay for the information. Dig deeper: Why data compliance is more than consent management. Assess the quality of your product.

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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

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Crossing the line on creepy: Tuesday’s Daily Brief

Martech

Understanding different product roles in marketing technology acquisition. The relationship between internal stakeholders and a technology solution under evaluation, deployment or management, is far from simple. It can do the same for product development and research, as well. Read more here. Read more here. Quote of the day.

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AI and machine learning in marketing: Are you deploying the right models? 

Martech

For each project, we’ll briefly explore what it is, how it works for marketing, and any pitfalls – technical or cultural — that you might need to be aware of in applying it. Marketing Data Management. This function should not occur in the IT department – this is at the heart of what marketing does. What it is.

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