Rock Content

OCTOBER 27, 2015

We all consume content, and as marketers, we should be hyperaware of the content we create for our audiences. Just because Salesforce has predicted that customers will manage 85% of their relationships without talking to a human by 2020, it does not mean that customers expect to interact with a robot. We’re human after all.

Market Research 111

Market Research Content Marketing Marketing Marketers 111

Content Marketing Institute

MAY 30, 2018

Delivering content in such a personalized, context-dependent way requires a strategic content management approach and a sophisticated tech platform most likely fueled by artificial intelligence. In other words, it requires systems and repeatable processes for creating and managing content in a way that can scale. Lack of budget (44%).

Management 104

Management Content Marketing Education Product 104

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. The next most popular were digital advertising (50%), email marketing (48%), and websites and blogs (45%).

Social Media Marketing 134

Social Media Marketing Marketing Marketers Market Research 134

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 112

Transform PR User-Generated Industry Insights 112

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks.

Social Media Marketing 107

Social Media Marketing Key Performance Indicator Influencer Marketing Management 107

Martech

OCTOBER 23, 2023

It started with the pandemic,” said Shai-Lee Spigelman, general manager of Fiverr Pro. “A Layoffs and loss of skills Fiver Pro’s research found that 85% of marketing leaders have conducted layoffs in the past two years. Then came the macroeconomics and the downturn and the layoffs.”

Transform 131

Transform Marketing Marketers Digital Marketing 131

Martech

MARCH 21, 2024

Initially used in the world of investing, alternative data went mainstream in that industry as hedge funds and investment managers began employing it to gain a leg up on competitors still heavily using its counterpart, traditional data. Another soon-to-be-essential in the toolbox. What is alternative data?

Advertising 124

Advertising Advertisers Finance Retail 124

Calvyn Lee Blog

DECEMBER 10, 2023

Identifying the Problem Conduct market research to pinpoint your target audience’s struggles. For example, Life Marketing may find that small businesses struggle to create, analyze, and refine their own marketing campaigns. Thus, Life Marketing steps in to eliminate those hurdles through [managed marketing services].

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Hubspot Marketing

MARCH 1, 2024

Start by letting the recruiter or hiring manager know that you appreciate the offer and you’re excited about the opportunity to work at the organization. Johnston recommends framing your counteroffer like this: “According to my market research, this position should pay between $75-92K a year. Affirm you want the role.

Communications 84

Communications Market Research Management Marketing 84

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones.

Social Media Marketing 129

Social Media Marketing Marketing Marketers Influencer Marketing 129

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements. How has it been for you?

Law 114

Law Management CRM Education 114

Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts. The data on data isn’t all bad.

Transform 120

Transform CRM Marketing Marketers 120

Martech

JULY 8, 2022

Growth Product Manager @ Quorum (U.S. Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps and requirements. Director of Product Management – Martech/ABM @ Databook (U.S.

User-Generated 130

User-Generated Market Trends Digital Marketing Market Research 130

Search Engine Land

MARCH 21, 2024

Initially used in the world of investing, alternative data went mainstream in that industry as hedge funds and investment managers began employing it to gain a leg up on competitors still heavily using its counterpart, traditional data. Another soon-to-be-essential in the toolbox. What is alternative data?

Advertising 102

Advertising Advertisers Finance Retail 102

SMEI

MARCH 10, 2022

By researching your target audience, you’ll be able to create marketing materials that appeal to them and begin reaching prospective consumers effectively. Developing a buyer persona is an important part of your target market research. Free Marketing Guide. Get Your Free Marketing Guide Now.

Marketing Strategy 162

Marketing Strategy Marketing Marketers Target Market 162

Martech

MAY 19, 2022

GTM strategy scope and definitions vary based on your company size and solution sophistication, the state of the markets you compete in, and how you develop, deliver and bring your products and services to market. A GTM strategy is a breathing, living thing that must constantly be fed, managed and evolved.

Management 130

Management Market Research Price Product 130

Marketing Insider Group

MARCH 9, 2023

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. As part of their work, management consulting firms conduct research to help executives understand business trends.

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Step 2: Integrate data analytics Use diverse data sources Tap into varied data sources, including sales records, customer feedback, market research, and digital footprints from online interactions.

Product 119

Product Transform Price Market Trends 119

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Otherwise, hiring managers will gloss over your resume, like the other 54% of job applicants who don’t tailor their resumes for each employer or position. Sometimes, it’s not there, making it even worse.

CRM 90

CRM Digital Marketing Management User-Generated 90

Martech

DECEMBER 1, 2023

Extract actionable insights for the marketing manager’s budgeting. Generation: Creating content Most marketers use generative AI to create brand-new content. Consider the various market research reports (like the CMO Survey) we use and cite. You are a data analyst. Include a chart of the data.

User-Generated 143

User-Generated CMO Marketing Marketers 143

SMEI

MARCH 10, 2022

By researching your target audience, you’ll be able to create marketing materials that appeal to them and begin reaching prospective consumers effectively. Developing a buyer persona is an important part of your target market research. Free Marketing Guide. Get Your Free Marketing Guide Now.

Marketing Strategy 130

Marketing Strategy Marketing Marketers Target Market 130

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 102

Marketing Strategy Manufacturing PR Marketing 102

Martech

OCTOBER 23, 2023

followers) Website: The Futurum G roup Ted Schadler Ted is VP and principal analyst at Forrester Research and the author of two books on digital transformation and leadership. He advises CIOs and technology managers on disruptive technologies and how to engage customers in this changing climate, especially on mobile.

Transform 126

Transform Pharmaceutical B2C Event Marketing 126

Sprout Social

JANUARY 29, 2024

A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy. What is online reputation management? Why does online reputation management matter?

Management 118

Management Shipping Health Market Research 118

Martech

NOVEMBER 2, 2021

” More technology options aren’t enough to transform marketing operations teams. Farnsworth pointed to marketing research from Lawless Research that found manual tasks actually increased as tool adoption grew. Image: Lawless Research and Workato. Why data compliance is more than consent management.

Transform 127

Transform Marketing Automation Platform Marketing Marketers 127

Hootsuite

NOVEMBER 28, 2022

Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. Social listening.

Branding 100

Branding Gen Z Affiliate Marketing User-Generated 100

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketing Marketers Price 109

Sprout Social

FEBRUARY 29, 2024

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. AI-powered automation is critical for Business Process Management (BPM). It saves time and reduces errors.

Transform 118

Transform User-Generated Analytics Market Trends 118

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Market Research 123

Market Research Social Media Marketing Real Estate Fashion 123

Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 120

Transform Content Marketing Marketing Marketers 120

Neil Patel

JANUARY 5, 2022

For instance, the Bureau of Labor predicts that management jobs in marketing and advertising will rise in the coming decade. Those who are interested in that management career path may want to have a degree behind them as they get started and as they grow into management. Where can I study marketing online?

Retail 114

Retail Marketing Marketers Communications 114

Internet Marketing Ninjas

MARCH 21, 2022

How to identify your target market? YouTube video player” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen>. The consumer doesn’t come to play in your sandbox, you come to play in their sandbox.

SEO 128

SEO Market Research Analytics Target Market 128

The CMO Survey

SEPTEMBER 13, 2022

Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation. Changing use of channels: The pandemic has changed the use of channels—65% of marketers are now using a larger number of channels while 41% using social channels to sell.

CMO 130

CMO Analytics Marketing Marketers 130

Industrial Marketer

MAY 11, 2021

Many small and medium manufacturers struggle with committing time to work “on” the business, whether it’s for market research, sales enablement, scouting for opportunities with product enhancements or supply chain management. A competitive analysis can be a great opportunity to focus the company on a key aspect of the business.

Manufacturing 92

Manufacturing Market Research Management Product 92

Hubspot Marketing

FEBRUARY 20, 2023

Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you've done — much less on communicating those accomplishments to marketing executives.

CMO 89

CMO Communications SEO Marketing 89

Hubspot Marketing

FEBRUARY 19, 2024

Just like you have a minimum number in mind, hiring managers also have their limit. Justify your desired salary with market research and by demonstrating the value you’d bring to the role and company. Hiring teams will walk away if you don’t have a grounded number in mind,” Smith states. Communicate your value prop.

Communications 98

Communications Law Market Research Management 98

Martech

MAY 2, 2022

Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI. Get the daily newsletter digital marketers rely on. Instead, they can manage the reach and traction that ad impressions are making on users and households watching Roku. What it does.

Advertising 102

Advertising Advertisers Retail Partner Marketing 102