Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Does the vendor seem to understand our business and our marketing needs? Base data management, cleansing and enrichment options.

Marketing Automation Platform 118

Marketing Automation Platform Price Marketing Marketers 118

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. This is essentially a way for data-driven marketers to: Understand how data is created in their CRM (people, information, etc.).

Direct Mail 110

Direct Mail CRM Marketing Automation Platform Advertising 110

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Transform 119

Transform Marketing Automation Platform CMO Marketing 119

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Transform 122

Transform Gen Z Shoppers Retail 122

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

Transform 98

Transform Marketing Marketers Analytics 98

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. Q: We know where we’re at in the AI hype cycle, but where are we in terms of its use and development in marketing? A: We’re still in the experimentation phase. A: Literacy.

Transform 90

Transform New Technology Marketing Automation Platform SEO 90

Customers.ai

OCTOBER 20, 2023

For years, marketers have spent countless hours perfecting personalized targeted email campaigns. As with any new technology, it makes sense to be skeptical of the claims about just how life-changing these tools are. This allows you to focus on the most important aspects of your email marketing campaigns.

Marketing Automation Platform 52

Marketing Automation Platform CRM Marketing Marketers 52

Adobe Experience Cloud Blog

JULY 8, 2016

The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. In the past, technology and marketing often had opposing business constraints and objectives. Multi-channel marketing with a larger marketing team and more complex execution.

Place 91

Place Marketing Automation Platform Thought Leadership Marketing 91

Martech

MARCH 9, 2022

All in all, the manual tasks required by A/B testing can place a heavy burden on marketers. Marketers need a solution that allows them to test a growing number of campaign variables while simultaneously giving them enough time to analyze the data. Get the daily newsletter digital marketers rely on. Source: George Khachatryan.

Marketing Automation Platform 139

Marketing Automation Platform New Technology Digital Marketing Place 139

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. How a CRM platform helps sales and marketing teams collaborate effectively.

CRM 97

CRM Finance Marketing Marketers 97

Martech

OCTOBER 8, 2021

If marketers don’t take control of how customers perceive their brands, customers will. Perception is a major factor in marketing success. Building an always-on marketing machine. Making the case for marketing technology within your organization. Snapshot: Marketing automation. Coordination.

Branding 140

Branding Marketing Automation Platform Communications CRM 140

Adobe Experience Cloud Blog

MAY 2, 2013

Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. Buyers have changed forever, and marketers need to adapt. Executives are demanding that marketers prove ROI from their investments. As anyone who uses marketing automation knows, now more than ever it’s important to work smarter.

Marketing Automation Platform 134

Marketing Automation Platform New Technology Marketing Marketers 134

Litmus

NOVEMBER 19, 2020

November’s Litmus Live Day provided insights on not only selecting the platform that best fits your needs but also real-world perspectives on organizing project work and documentation, identifying the “why” to move platforms, and helpful tips on managing questions and ideas. Real-life insights from marketers.

Marketing Automation Platform 68

Marketing Automation Platform New Technology eBook Education 68

Adobe Experience Cloud Blog

JUNE 13, 2017

It seems though that people have tended to shy away from applying those same data-driven marketing principles to the consumer marketing world or may not have even known that it’s possible. B2B marketers have the art of prospecting down to a science. New Data Economy. Using rich data is commonplace in the B2B world.

B2C 126

B2C Real Estate Marketing Marketers 126

Adobe Experience Cloud Blog

MAY 15, 2013

Once clients of mine get their marketing automation platform in place their entire focus changes. Up to this point, their lives were dominated by focusing on what the new technology is and how can they get it up and running. Revenue Performance Management' Now, let’s say you are the client.

Thought Leadership 134

Thought Leadership Marketing Automation Platform New Technology Price 134

Adobe Experience Cloud Blog

APRIL 29, 2016

Advisors who were once paid on transactions are now be paid a percentage of all the money that they manage. This not only has implications for their business models but their marketing models as well. Impact to Marketers. While there are ways to implement segmentation outside of marketing automation (excel, CRM, etc.),

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Martech

DECEMBER 15, 2023

Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is that small business platforms are streamlined and more affordable.

Marketing Automation Platform 123

Marketing Automation Platform Price Marketing Marketers 123

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. Marketing automation software actually automates workflows.

CRM 101

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 101

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Click here to download! Product overview.

Marketing Automation Platform 122

Marketing Automation Platform CRM Direct Mail Price 122

Martech

SEPTEMBER 22, 2021

No marketer wants to overcommunicate with their target customers. “If you put yourself in the customer’s shoes, it’s like a nonstop barrage of sales stuff flying at you all the time, and it can be really off-putting for all of us,” said Matthew Camuso, Product Marketing Manager at Pegasystems, speaking at MarTech.

Customer 113

Customer Marketing Automation Platform Marketing Marketers 113

Martech

DECEMBER 28, 2022

This series presents a framework that describes the roles and responsibilities of marketing operations leaders. An idea in marketing is analogous to a hypothesis. Incorporating a scientific-discovery mindset is integral to the success of marketing teams and professionals. Many marketers consider A/B testing a starting point.

Key Performance Indicator 108

Key Performance Indicator Marketing Automation Platform New Technology Email Marketing 108

Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

Transform 107

Transform Law Marketing Marketers 107

Adobe Experience Cloud Blog

AUGUST 3, 2016

Have your attempts to bring together account-based marketing (ABM) strategies felt like something straight out of an Animaniacs episode of Pinky and the Brain—and ultimately ended in failure? For many B2B marketers, account-level strategies have been as elusive and large as the goal of two mice trying to take over the world.

Marketing Automation Platform 91

Marketing Automation Platform Thought Leadership Communications Marketing Strategy 91

Adobe Experience Cloud Blog

OCTOBER 6, 2016

Shared drives, social file sharing, and cloud document delivery services can hurt our ability to effectively enable sales because they feed the beast of one-off, random, reactive content management. The fact is, 90% of content goes unused by sales, according to the American Marketing Association. Get on the Training Train.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Communications New Technology 134

Adobe Experience Cloud Blog

OCTOBER 10, 2017

You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. The answer lies in using technology to create segments, and tailor your marketing to each persona by assigning it a segment. Map Personas to Segments.

Thought Leadership 134

Thought Leadership Marketing Automation Platform User-Generated New Technology 134

Martech

JULY 22, 2021

There are many reasons for this, but in my experience, most technology problems originate in the critical early stages of an initiative. Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in those early stages. Define business success. Just do it.

Marketing Automation Platform 120

Marketing Automation Platform Price New Technology Place 120

Adobe Experience Cloud Blog

SEPTEMBER 6, 2016

A marketing automation platform will allow you to track their activity to understand their buyer’s journey, but asking them directly doesn’t hurt either if you do it the right way. Innovative B2B marketers are using surveys as the perfect complement to lead forms. That’s where surveys come in.

Marketing Automation Platform 94

Marketing Automation Platform Thought Leadership Customer loyalty New Technology 94

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report. Target customers.

Marketing Automation Platform 120

Marketing Automation Platform CRM Manufacturing B2C 120