Martech

OCTOBER 13, 2021

Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Digital Asset Management is a complex business.

Management 112

Management Transform New Technology Analytics 112

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. That’s no surprise.

Copywriting 126

Copywriting User-Generated CRM Marketing 126

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Author: Joe Paone One of the first interviews I had in college was with a local money manager who was looking for a new recruit to make calls and drive business. Not a sophisticated strategy, but referrals were obviously effective and this was a time before the demand generation marketer even existed (at least under that moniker).

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Buffer Marketing

MAY 30, 2023

Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. Additionally, our values-led approach and commitment to long-term profitability over short-term growth set us apart from other tools in the market. So, what are you waiting for?

Management 80

Management User-Generated Analytics New Technology 80

Martech

FEBRUARY 8, 2024

Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing.

Transform 114

Transform Finance Marketing Marketers 114

Martech

MAY 23, 2023

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. Become a strategist, not a firefighter Developing effective marketing leadership skills begins with learning to think and plan strategically. It effectively manages that data and empowers its team to use it.”

Communications 112

Communications Marketing Marketers New Technology 112

Trade Press Services Newsletter

AUGUST 4, 2022

While it is uncertain whether the bill will pass, the message to marketers is clear—national privacy regulations are on the horizon and now is the time to get ready. What the ADPPA Means for Marketers Privacy regulations aren’t new. The bipartisan bill is the U.S.

Law 130

Law Energy New Technology CRM 130

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. She also knew her management wanted to reduce her staff by 20%. What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? Marketing and sales were two good examples.

Marketing 106

Marketing Marketers Telemarketing Customer Journey 106

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this.

Marketing Automation Platform 117

Marketing Automation Platform Marketing Marketers Traditional Marketing 117

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. billion in 2020 to $23.6

CMO 96

CMO Marketing Marketers New Technology 96

Martech

DECEMBER 12, 2023

” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. What features matter most for your marketing stack?

Marketing 125

Marketing Marketers New Technology Management 125

SmartBrief - Marketing

APRIL 21, 2024

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. It’s time for a reboot and reimagining of the marketing operating model and focusing on the benefits it can bring.

Transform 84

Transform CMO Marketing Marketers 84

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. Marketing software implementations can be especially intimidating, but that effort doesn't have to be scary.

Management 40

Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. Marketing software implementations can be especially intimidating, but that effort doesn't have to be scary.

Management 40

Management Transform CMO Communications 40

Martech

MAY 17, 2023

In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition?

Performance Marketing 110

Performance Marketing Marketing Marketers New Technology 110

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” said Milicevic. “It’s

Transform 125

Transform Marketing Marketers Analytics 125

Martech

NOVEMBER 28, 2022

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. This comes at a time when multiple studies show marketers losing faith in their data. Why we care. Get MarTech!

Law 114

Law New Technology Marketing Marketers 114

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. The incumbent IT team had signed a two-year contract for Marketing Cloud.

Transform 103

Transform New Technology User-Generated Communications 103

Martech

MAY 15, 2024

We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer. Q: How did you first get into marketing and technology? A: Oh boy, I started out in direct marketing. I got pretty quickly into the world of digital marketing.

Direct Mail 59

Direct Mail Transform eCommerce New Technology 59

Martech

OCTOBER 26, 2021

Both challenges to innovation and opportunities to advance it do exist within the organizational structure, however, and it’s up to marketers to understand the key drivers to get a transformational win. When a company has decided to invest in new technology, for example, failure or success can hinge on avoiding the following mistakes.

Transform 127

Transform New Markets Retail New Technology 127

Martech

MARCH 31, 2023

Is there also a separate marketing organization? “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” ” Modern marketing is a many-headed beast. “It’s hard unless you have a full-time marketing expert,” she said.

Marketing 101

Marketing Marketers Food Email Marketing 101

Martech

DECEMBER 8, 2022

The changes in customer behavior during the pandemic forced organizations to improve and update their engagement technology. Now, marketers are looking below the engagement layer in their stack, evaluating and replacing the foundational technology that powers the other layers. Avoid managing data in the wrong place.

Marketing Automation Platform 70

Marketing Automation Platform Fashion Marketing Marketers 70

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. Image: Capgemini.

Transform 120

Transform Marketing Marketers New Technology 120

Martech

NOVEMBER 2, 2021

Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting. Growth through marketing automation and integration.

Transform 127

Transform Marketing Automation Platform Marketing Marketers 127

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Attributing sales to marketing is a challenge. Competition.

User-Generated 116

User-Generated Finance Marketing Marketers 116

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. Here are my takeaways. The B2BMX event app.

New Technology 96

New Technology Entertainment Promotion Management 96

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development.

Law 112

Law Communications Management Analytics 112

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.

eCommerce 91

eCommerce User-Generated Manufacturing Finance 91

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Again, this doesn’t mean you should take on work you’re not staffed to manage appropriately.

Digital Marketing 98

Digital Marketing Marketing Marketers Price 98

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. As a modern marketer, you will need to: Be accountable for revenue. Measure against new metrics.

Transform 131

Transform Management CMO eBook 131

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Digital ownership shifts have diminished marketing’s influence.

Non-Profit 105

Non-Profit CMO Health Marketing 105

OnPassive Marketing

SEPTEMBER 18, 2022

Many people are wondering what the future of affiliate marketing will be in 2022. Or will it continue to be lucrative and effective for marketers to market their products? Reading this article will determine the future of the affiliate marketing industry. What Will Affiliate Marketing Look Like in 2022?

Affiliate Marketing 72

Affiliate Marketing New Technology Law Marketing 72

Martech

MARCH 31, 2023

Is there also a separate marketing organization? “We run the business and provide quotes and consultations — but yes, you’re looking at the marketing department right here.” ” Modern marketing is a many-headed beast. “It’s hard unless you have a full-time marketing expert,” she said.

Marketing 102

Marketing Marketers Food Email Marketing 102

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Thought Leadership 142

Thought Leadership Telemarketing Transform Direct Mail 142

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Transform 119

Transform Marketing Automation Platform CMO Marketing 119

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. For example, many online stores don’t provide all the variables necessary to manage subscriptions. Marketers want to do a million things at one time.

Customer 113

Customer Marketing Marketers Law 113