The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. just one year ago.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

OCTOBER 16, 2024

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law 131

Law Education Digital Marketing SEO 131

Martech

APRIL 15, 2025

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. It will undoubtedly favor performance marketing channels. The result? Processing.

Whitepaper 86

Whitepaper Branding Performance Marketing Finance 86

The Marketing Operations Leader

JANUARY 20, 2025

By the end of this workshop, you’ll know how to: ✅ Structure and scale a high-performing marketing ops team. ✅ Manage resources, technology, and campaigns with ease. AI-powered tools and templates to fast-track your success. ✅ Build roadmaps that leadership actually buys into. 20% off MOps-Apalooza.

Marketing 130

Marketing Marketers Performance Marketing Management 130

Martech

JULY 26, 2024

Here’s a look at critical technologies and their strategic roles: Advanced CMS : Utilize enterprise-grade CMS platforms like Adobe Experience Manager or Sitecore for robust content management and personalized user experiences.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Martech

JANUARY 29, 2025

Some days, the ability to make this claim can be a managers highest achievement. It can be uncomfortable, especially for people with order-creating jobs, such as managers, MOps and technical specialists. If you fill management ranks with order-givers you end up with employees who are order-takers. I left other people alone.

CMO 124

CMO Marketing Marketers Management 124

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes.

CRM 113

CRM Analytics Key Performance Indicator Transform 113

Martech

FEBRUARY 21, 2023

Next steps to becoming a high-performing marketing organization By answering the questions above, you can define a positioning strategy to increase your organizations’ value and relevance. The post Why focus is the way forward for high-performing marketing organizations appeared first on MarTech. Get MarTech!

Performance Marketing 98

Performance Marketing Market Segmentation Marketing Marketers 98

Martech

APRIL 23, 2025

If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. ” Use: “Grab the 3-step playbook that helps B2B marketers cut lead cost by 40% (no email required).”

Whitepaper 121

Whitepaper Thought Leadership CRM Performance Marketing 121

Martech

JULY 26, 2024

Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Digital marketing specialist Robert Brady said removing the foreboding deadline (that kept getting pushed back) is a positive.

Non-Profit 128

Non-Profit Advertising Advertisers Digital Marketing 128

Martech

JULY 25, 2023

Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing these diverse assets effectively becomes increasingly critical.

Management 98

Management Performance Marketing Marketing Marketers 98

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. Core customer-centric messaging.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Martech

FEBRUARY 6, 2025

LinkedIn’s revenue attribution reports can connect LinkedIn engagement data with CRM revenue data to track leads, opportunities and closed-won deals influenced by LinkedIn marketing plus insights into deal size and time to close.

Marketing 83

Marketing Marketers CRM Customer Journey 83

Martech

AUGUST 13, 2024

The singular focus on short-term gains and customer acquisition in the “performance marketing” era is alienating consumers. The era of one-way, intrusive marketing is over. In essence, the decline of performance marketing is creating a space for companies with a strong sense of deep purpose to thrive.

Transform 133

Transform Marketing Marketers Traditional Marketing 133

Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result?

Customer Acquisition 85

Customer Acquisition Transform Customer Journey Finance 85

Martech

MARCH 17, 2025

Exception management : Handling edge cases that fall outside defined parameters. A smarter approach to growth Rather than chasing the next big thing, high-performing marketing teams take a selective approach to growth. Quality control : Reviewing automated outputs to ensure accuracy and relevance.

Marketing 108

Marketing Marketers User-Generated Performance Marketing 108

Orbit Media Studios

APRIL 30, 2025

You need a shared prompt library to manage these prompts. Imagine interviewing for a job in 2027 Hiring Manager: We use Sparkbot AI to optimize our ad copy. Hiring Manager: Wait you write your own automations? Stage Six: The Agentic AI Manager Its such a common prediction, its almost a prophecy. Tech changes fast.

Transform 109

Transform User-Generated CMO Copywriting 109

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include? Drop & Hook.

Management 98

Management Real Estate Branding Food 98

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone.

Communications 122

Communications CRM Target Market Price 122

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 109

CMO Transform Price Education 109

Martech

FEBRUARY 19, 2025

What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Its possible your organization isnt here yet, though this isnt science fiction either.

Analytics 132

Analytics Marketing Marketers User-Generated 132

Search Engine Land

JULY 16, 2024

Google is encouraging merchants to try out its new “Merchant Center Next” platform, promising enhanced features and simplified product management. In the “Discover” tab, select Activate for the Advanced data source management card. However advertisers are citing issues with this evolution of Merchant Center.

Advertising 74

Advertising Advertisers eCommerce Management 74

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Martech

JANUARY 8, 2025

For instance: Senior management needs clear performance indicators like percent against sales targets or YoY comparisons. A use case methodology helps streamline dashboard views by ensuring each report connects with specific business decisions. Tailoring reports to their audience is also essential.

Analytics 109

Analytics eCommerce CRM Retail 109

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Another alternative is that they simply don’t have a solution, but I think it’s likely a delay.”

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Marketing Insider Group

APRIL 7, 2025

Did you know that 40-60% of digital ad spend is wasted due to inefficiencies and poor management? With proper campaign management, you can refine your strategy, reach the right audience, and improve your return on investment. Facebook Ads Manager Provides engagement and conversion insights. Video source 9.

Advertising 65

Advertising Advertisers Management Performance Marketing 65

Martech

OCTOBER 31, 2024

Artificial intelligence is critical for managing and analyzing this information effectively. The razor’s edge of artificial intelligence When you have the data, the next challenge is figuring out how to use these large data sets. However, with the power of AI comes the responsibility to implement proper data governance.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Martech

FEBRUARY 4, 2022

Everything you need to know about email marketing deliverability that your customers want and that inboxes won’t block. Get MarTech’s Email Marketing Periodic Table. The post MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist appeared first on MarTech.

Email Marketing 112

Email Marketing Management Law Marketing 112

Martech

OCTOBER 1, 2024

Nonlinear multipliers: Why marketing’s impact is different The need for this is particularly acute for functions that are nonlinear multipliers of business performance. Marketing, product development, IT, data science and HR are five examples. It’s time for that to be the case in all the functions of your company.

Finance 117

Finance Marketing Marketers CMO 117

Martech

APRIL 1, 2025

Here are key considerations for building and maintaining an effective website, based on one I recently managed as part of a rebrand. But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting.

Transform 128

Transform SEO Copywriting User-Generated 128

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. Issues with the market Market conditions can significantly impact your PPC performance.

Communications 96

Communications Market Trends Management Customer Journey 96

Martech

MAY 6, 2025

High-performing marketing teams today are investing in data enrichment and hygiene platforms that: Cleanse duplicate or incorrect records. T he ROI of clean, enriched data When your data is off, everything else suffers. Email bounces increase. Lead scores miss the mark. Targeting and personalization fall flat.

CRM 93

CRM Performance Marketing Marketing Strategy Product 93

Sprout Social

JANUARY 30, 2025

Kaplan has shared in many interviews that he believes in balancing brand and performance marketing , and its clear the team is using that as a launch pad to unleash more brand building. In her role, Mason leads a team focused exclusively on social listening and community management.

CMO 105

CMO Gen Z Thought Leadership Entertainment 105

Search Engine Land

JULY 22, 2024

Search incrementality: How paid and organic work together for better performance 7 paid media reporting tips when tracking is messy Take measurement tools and attribution models into account when collecting data. This will help map CRO opportunities and manage expectations so that each channel’s results are properly segmented and analyzed.

Price 96

Price eCommerce Customer Journey Copywriting 96

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage.

Influencer Marketing 142

Influencer Marketing Customer Journey Health Marketing 142

Martech

JANUARY 7, 2022

Did the tactic perform as expected? Be willing to pivot and change work that under-performs. Double down on high-performing marketing. Read my recent article, Living the 5 values of agile marketing and visit the Agile Marketing Manifesto for more in-depth information. Marketing work management: A snapshot.

Whitepaper 135

Whitepaper Marketing Marketers Management 135

Martech

OCTOBER 1, 2021

MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce. Perkuto will expand MERGE’s marketing operations offerings, bringing Marketo and Workato managed services to MERGE clients. Why we care. It had technology.

Health 115

Health Performance Marketing Promotion Management 115