Martech

JULY 30, 2025

GenStudio integration : Adobe GenStudio will soon integrate into email workflows, allowing performance marketers to build and deploy brand-aligned emails faster. REST API and field management enhancements APIs and admin interfaces received important visibility and usability upgrades during the July release.

Management

Martech

MARCH 17, 2025

Exception management : Handling edge cases that fall outside defined parameters. A smarter approach to growth Rather than chasing the next big thing, high-performing marketing teams take a selective approach to growth. Quality control : Reviewing automated outputs to ensure accuracy and relevance.

Marketing

Martech

OCTOBER 1, 2024

Nonlinear multipliers: Why marketing’s impact is different The need for this is particularly acute for functions that are nonlinear multipliers of business performance. Marketing, product development, IT, data science and HR are five examples. It’s time for that to be the case in all the functions of your company.

Finance

Martech

AUGUST 13, 2024

The singular focus on short-term gains and customer acquisition in the “performance marketing” era is alienating consumers. The era of one-way, intrusive marketing is over. In essence, the decline of performance marketing is creating a space for companies with a strong sense of deep purpose to thrive.

Transform

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM

Martech

JULY 26, 2024

Here’s a look at critical technologies and their strategic roles: Advanced CMS : Utilize enterprise-grade CMS platforms like Adobe Experience Manager or Sitecore for robust content management and personalized user experiences.

Transform

Martech

FEBRUARY 6, 2025

LinkedIn’s revenue attribution reports can connect LinkedIn engagement data with CRM revenue data to track leads, opportunities and closed-won deals influenced by LinkedIn marketing plus insights into deal size and time to close.

Marketing

Hubspot Marketing

DECEMBER 20, 2024

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. Maryam Banikarim, Managing director of Fortune Media: When something works really well, I dont like holding onto it. (Plus, a bonus rip in the spacetime continuum.) Browning cooked up this one: Malrt is one of Chicagos mascots.

Transform

Martech

JANUARY 8, 2025

For instance: Senior management needs clear performance indicators like percent against sales targets or YoY comparisons. A use case methodology helps streamline dashboard views by ensuring each report connects with specific business decisions. Tailoring reports to their audience is also essential.

Analytics

Martech

JUNE 25, 2025

And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies. Streamline, save time, boost ROI When demand generation and brand awareness work together, your marketing becomes more effective and easier to manage. Marketing work management tools: Help track progress.

Branding

Hootsuite

OCTOBER 2, 2024

For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media management and AI tools can help streamline your efforts and boost productivity. A social media management dashboard is a must for anyone running campaigns on more than one channel.

B2C

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Another alternative is that they simply don’t have a solution, but I think it’s likely a delay.”

Advertisers

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We think we know what were doing. But its all a lie.

Marketing Strategy

Martech

OCTOBER 16, 2024

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Only 24% of CMOs feel confident about their 2024 funding.

Transform

Orbit Media Studios

APRIL 30, 2025

You need a shared prompt library to manage these prompts. Imagine interviewing for a job in 2027 Hiring Manager: We use Sparkbot AI to optimize our ad copy. Hiring Manager: Wait you write your own automations? Stage Six: The Agentic AI Manager Its such a common prediction, its almost a prophecy. Tech changes fast.

Transform

Martech

JULY 26, 2024

Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Digital marketing specialist Robert Brady said removing the foreboding deadline (that kept getting pushed back) is a positive.

Non-Profit

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to.

Price

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the true cost-per-lead?

User-Generated

Martech

APRIL 1, 2025

Here are key considerations for building and maintaining an effective website, based on one I recently managed as part of a rebrand. But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting.

Transform

Martech

NOVEMBER 15, 2024

Here’s how to manage data overload, respect privacy and combine data for a well-rounded view. Overcoming common challenges in behavioral analytics Behavioral analytics is powerful, so it’s important to understand some of the common challenges along the way. Handling data overload: Focus on metrics directly related to your goals.

Analytics

SmartBrief - Marketing

JUNE 11, 2025

Let’s be honest: The quality of the output is only as good as the prompt — and most brands don’t yet have the internal expertise to manage that process effectively. Final thoughts Meta’s move signals the start of a new era in performance marketing — one that blends machine efficiency with human creativity.

Retail

Martech

JANUARY 29, 2025

Some days, the ability to make this claim can be a managers highest achievement. It can be uncomfortable, especially for people with order-creating jobs, such as managers, MOps and technical specialists. If you fill management ranks with order-givers you end up with employees who are order-takers. I left other people alone.

CMO

Search Engine Land

JULY 22, 2024

Search incrementality: How paid and organic work together for better performance 7 paid media reporting tips when tracking is messy Take measurement tools and attribution models into account when collecting data. This will help map CRO opportunities and manage expectations so that each channel’s results are properly segmented and analyzed.

Price

Martech

MAY 7, 2025

The solution to that disconnect is deeper integration between marketing platforms and customer data systems. The link between customer acquisition and long-term value remains frustratingly opaque.

CRM

Martech

JULY 14, 2025

High-performing marketers do things differently: they don’t avoid comparison — they use it strategically. You copy, chase, overthink. You treat their win like your loss, and waste time reacting instead of investing in what works. That’s not strategy. That’s self-sabotage. They reverse-engineer it.

Energy

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes.

CRM

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. Issues with the market Market conditions can significantly impact your PPC performance.

Communications

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it.

Transform

Martech

JUNE 10, 2025

Dig deeper: Guardrails and governance — How to protect your brand while using AI The GEO opportunity How can brands manage the newest narrative threat? In the marketing mix, generative engine optimization is at the intersection of SEO, content strategy, customer experience and data science disciplines. AI optimization.

Transform

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Customer Acquisition

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. This diminishes the research’s value and weakens marketing’s credibility. However, many organizations fail to take advantage of all of them.

Market Research

Martech

APRIL 23, 2025

If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. ” Use: “Grab the 3-step playbook that helps B2B marketers cut lead cost by 40% (no email required).”

Whitepaper

Martech

APRIL 18, 2025

Pitfall 2: Siloed and underutilized proprietary data science initiatives The marketing team should be the primary target for partnering with data science teams. Yet marketing and data science are often completely disconnected, restricting your ability to leverage your data science investment. The former is much easier to manage.

Transform

Duct Tape Marketing

AUGUST 22, 2024

Hey, digital marketers, this one's for you. So here are a few things that you can do in 30 seconds or less when you manage projects on Wix Studio. Gardner found 74% of high performing marketing teams used data analytics to make informed decisions. Alright, acquisition and retention.

CMO