Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

FEBRUARY 27, 2023

Tips for New Mastodon Users We asked Crystal King , one of HubSpot's very own Senior Marketing Managers and Principal Inbound Professor, if she had any useful tips for people new to the platform. Everyone has a place to share their thoughts and opinions just as much as the next person. Here's what she had to say.

Social Media Marketing 112

Social Media Marketing Thought Leadership Marketing Marketers 112

Hubspot Marketing

OCTOBER 14, 2020

But things are a bit more sophisticated in the world of social media nowadays. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business. Promote events. Sign up for a business page.

Promotion 139

Promotion eCommerce Social Media Marketing Management 139

Hootsuite

SEPTEMBER 6, 2022

There’s no shame at all in boosting a post with the TikTok promotion feature. Not to be all “peer pressure” on you, but every social media platform today features some sort of paid boosting option. In this post, we’re digging into everything you need to know to put TikTok’s Promote feature to work for you.

Promotion 100

Promotion Analytics Social Media Marketing Advertising 100

Sprout Social

NOVEMBER 26, 2018

If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. We're thinking more ice cream might solve your problem.

Social Media Marketing 104

Social Media Marketing Marketing Marketers eCommerce 104

SocialPilot

FEBRUARY 29, 2024

Businesses turn to social media management services to leverage the expertise of professionals to help create effective social media strategies and navigate the complexities. We will help you navigate the murky waters of social media management pricing models. Phew, that’s a lot.

Management 52

Management Price Social Media Marketing Advertising 52

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Hootsuite

JULY 21, 2022

You can use them to calculate and track your marketing ROI benchmarks in one place. Next, all you need to do is show your boss and wait for that promotion! Hootsuite Impact measures social media marketing ROI across paid, owned, and earned social channels. All your social media analytics in one place.

Promotion 113

Promotion Finance Analytics User-Generated 113

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 143

Branding Social Media Marketing User-Generated Entertainment 143

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM.

Management 115

Management Gen Z CRM Shipping 115

Adobe Experience Cloud Blog

AUGUST 10, 2016

As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94

Hootsuite

APRIL 18, 2022

You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory. Who is eligible for Facebook Commerce Manager? Step 1: Create your first catalog.

Management 99

Management Shipping Health eCommerce 99

Hubspot Marketing

APRIL 22, 2019

Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy -- unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income. Pinterest Promoted Pins. Promoted Pins. Promoted Video Pins.

Promotion 145

Promotion Advertising Advertisers Product 145

Sprout Social

APRIL 16, 2020

Few people experience the same level of verbal abuse that social media managers see on the regular. Social media managers find themselves on the receiving end of everything from customer complaints to racist and sexist comments to straight-up death threats. Acknowledge the good and the bad. Support them.

Health 143

Health Management Place Social Media Marketing 143

Backlinko

MAY 22, 2024

SEO Courses by Semrush Academy Best for: Learning SEO and SEM Who is it for: Beginner to intermediate marketers Course duration: From 30 minutes to 2 hours Semrush Academy is a great place to learn everything related to SEO, SEM, and content marketing. It explains what Page promotions are and how they benefit your business.

Inbound Marketing 90

Inbound Marketing Transform Social Media Marketing Digital Marketing 90

Hootsuite

OCTOBER 11, 2022

The Snapchat Ads Manager is a valuable tool for any business wanting to create self-service ads on Snapchat. Learn more about Snapchat Ads Manager: what it is, how to navigate it, and how to use it to make effective Snapchat ads. What is Snapchat Ads Manager? Step 1: Head to Snapchat Ads Manager. promote a local place.

Management 98

Management Social Media Marketing Place Customer 98

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. come to life in your social media calendar.

Social Media Marketing 102

Social Media Marketing Key Performance Indicator Influencer Marketing Management 102

Jeff Bullas

JANUARY 22, 2023

Useviral is a Spotify promotion service. They depend on their network as a promotion service to ensure that you get high-quality plays, which is going to protect your Spotify’s reputation. Stormlikes is a Spotify promotion service. The best part is, they make the entire setup process really simple and straightforward.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 124

Social Media Marketing Marketing Marketers Influencer Marketing 124

Martech

MAY 26, 2022

Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. Read next: Ultimate guide to social media marketing.

Social Media Marketing 94

Social Media Marketing Marketing Marketers Education 94

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Adobe Experience Cloud Blog

JANUARY 13, 2012

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. 2. Marketers overlook the cost of social media. If social media has no cost, then there’s no reason to include it in your budget.

Social Media Marketing 115

Social Media Marketing Direct Mail Fashion Marketing 115

Hootsuite

JUNE 6, 2024

For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. Try Hootsuite free for 30 days Having all comments in one dashboard allowed me to reply to all fan comments from one place. Social listening tools can find common words and topics.

Management 99

Management Place User-Generated Health 99

Jeff Bullas

FEBRUARY 12, 2023

However, managing your Instagram account to keep it active and engaging every day would take tremendous time and effort. Not to mention the time you need to spend on your other social media accounts as well. When he’s not working he loves to travel to remote places of the world!

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

Hubspot Marketing

MARCH 12, 2024

According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53% Navigate to Product Management. Click on Add Products.

Shipping 84

Shipping Logistics User-Generated Social Media Marketing 84

Buffer Marketing

JUNE 6, 2024

In this article, Val explains the importance of social proof and shares tips on how small businesses can encourage social proof on Instagram.   For small businesses, Instagram isn’t the most obvious place to encourage social proof: its customer base is small, and there is a lack of samples.

User-Generated 97

User-Generated Social Media Marketing Promotion Communications 97

Hootsuite

APRIL 12, 2023

But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 1 Social Media Tool Create. Ready to streamline your social media marketing? Related hashtags. Try Hootsuite today.

Analytics 123

Analytics Social Media Marketing Promotion Place 123

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a social ad?

Advertising 107

Advertising Advertisers Thought Leadership User-Generated 107

Econsultancy

DECEMBER 6, 2021

The app topped the charts for quarter-over-quarter download growth, and jumped 21 places in worldwide download numbers for the three-month period. Global social media ad spend was up 50.3% SocialBakers’ Q4 2020 Social Media Trends report  found that global social media ad spend grew 50.3%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Orbit Media Studios

JUNE 3, 2022

Social media is a powerful tool for businesses and brands looking to grow their reach and connect with customers. Whether you’re looking to promote new products, build customer loyalty, or simply increase brand awareness, you can use many strategies and tactics to help maximize your social media presence.

Social Media Marketing 113

Social Media Marketing User-Generated Promotion Customer loyalty 113

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. What is a social media workflow? Approvals: From both internal and external stakeholders.

Copywriting 134

Copywriting Social Media Marketing Management User-Generated 134

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Examples include the number of followers, likes, or comments on social media posts. Clear data.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. Is our objective to promote our brand?

Social Media Marketing 79

Social Media Marketing Place Management Communications 79

Sprout Social

OCTOBER 6, 2016

When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? Upload & Manage Visual Assets.

Management 86

Management Social Media Marketing Communications Place 86

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. The potential audience Facebook offers is massive.

Social Media Marketing 141

Social Media Marketing User-Generated Promotion Analytics 141

Hubspot Marketing

DECEMBER 1, 2023

Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers who sell on their channels say its effective. Nearly 60% even note social media sales have increased year over year.

Price 102

Price CRM Social Media Marketing Management 102

Hubspot Marketing

MAY 16, 2023

With a greater and greater need for a social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145