Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Consider a social media marketing consultant your business’s Yoda. Project Management.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Key Performance Indicator 141

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 78

Social Media Marketing User-Generated Marketing Marketers 78

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Hootsuite

AUGUST 16, 2021

Easily manage all your social media in one place and save time with Hootsuite. The post Quiz: What Type of Social Media Marketer Are You in Friends Characters? appeared first on Social Media Marketing & Management Dashboard. Click me if you got Ross! Try it for Free.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Management 127

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. What do you want to see?

Social Media Marketing 127

Social Media Marketing Gen Z Direct Mail Communications 127

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 105

Social Media Marketing Retail Branding Shoppers 105

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Rock Content

NOVEMBER 21, 2023

Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. A practical place to start this discussion is by debunking some of those myths. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Four More Reasons to Use Reddit for Digital Marketing 1. Reddit is a great place to get quality (and free) feedback. That’s Reddit. Is there anything in the beta stage?

Management 96

Management Branding Social Media Marketing Place 96

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Download Now.

Social Media Marketing 98

Social Media Marketing Marketing Marketers User-Generated 98

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 95

Social Media Marketing PR User-Generated Marketing 95

Hubspot Marketing

FEBRUARY 27, 2023

Tips for New Mastodon Users We asked Crystal King , one of HubSpot's very own Senior Marketing Managers and Principal Inbound Professor, if she had any useful tips for people new to the platform. Everyone has a place to share their thoughts and opinions just as much as the next person. Here's what she had to say.

Social Media Marketing 113

Social Media Marketing Thought Leadership Marketing Marketers 113

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. Attribution modeling in social media doesn’t give credit to just the social channel as a whole.

Social Media Marketing 93

Social Media Marketing Whitepaper Marketing Marketers 93

Hootsuite

MARCH 11, 2020

In fact, 45% of LinkedIn users are in upper management. It’s part of the reason why 58% of B2B marketers prefer LinkedIn ads compared to other social organizations. LinkedIn is a great place to network and find jobs. Most of LinkedIn’s US users earn more than $75,000 —and that only tells part of the story. Get Started.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. Top 10 places to find TikTok templates. You’ve come to the right place.

Place 104

Place User-Generated Price Entertainment 104

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

Management 126

Management Social Media Marketing Education Communications 126

Martech

OCTOBER 4, 2023

It’s worth noting that X doesn’t have the same strict advertising guidelines and practices in place around ad placement, and there is a risk your campaign could appear alongside unrestricted and even offensive content. The post X (Twitter) partners with Google Ad Manager appeared first on MarTech. What has Google said? Stay tuned.

Management 133

Management User-Generated Advertising Advertisers 133

Hootsuite

APRIL 25, 2024

Free 30-Day Trial 5 content curation tools for social media 1. Need to create and schedule all of your social posts in one place? Reputation management. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities.

Management 89

Management Price Analytics User-Generated 89

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

Management 104

Management Social Media Marketing Communications Analytics 104

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. System requirements and the assets managed by the DAM are going to change over time. Later, when building out the DAM, managers will be able to refer to these sticky notes to determine how assets should be defined.

Management 103

Management Finance User-Generated Advertising 103

Buffer Marketing

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. Enthusiasm, personality, accountability.

Management 97

Management PR Social Media Marketing Analytics 97

SocialPilot

FEBRUARY 29, 2024

Businesses turn to social media management services to leverage the expertise of professionals to help create effective social media strategies and navigate the complexities. We will help you navigate the murky waters of social media management pricing models. Phew, that’s a lot.

Management 52

Management Price Social Media Marketing Advertising 52

Sprout Social

NOVEMBER 26, 2018

If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. We're thinking more ice cream might solve your problem.

Social Media Marketing 105

Social Media Marketing Marketing Marketers eCommerce 105

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. RIP, traditional marketing.

Management 145

Management Social Media Marketing Entertainment Communications 145

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

Management 136

Management Copywriting Real Estate Logistics 136

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM.

Management 118

Management Gen Z CRM Shipping 118

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Management 89

Management Real Estate Branding Food 89

Hootsuite

DECEMBER 20, 2019

In some places, Facebook’s audience has shrunk. Europe places second last, with a 17% share of daily Facebook users. In third place is Indonesia with a reach of 123 million. The post 27 Top Facebook Demographics that Matter to Social Media Marketers appeared first on Hootsuite Social Media Management.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Adobe Experience Cloud Blog

AUGUST 10, 2016

As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94

Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment. Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day.

Management 137

Management Social Media Marketing User-Generated Fashion 137

Hootsuite

APRIL 18, 2022

You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. What is Facebook Commerce Manager? Manage inventory. Who is eligible for Facebook Commerce Manager? Step 1: Create your first catalog.

Management 101

Management Shipping Health eCommerce 101

Neil Patel

OCTOBER 2, 2020

Most know how to ask customers for reviews, but they’re unsure how to handle the other important parts of reputation management. If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in The World.

Management 141

Management Law Manufacturing Price 141

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Management 109

Management CMO Marketing Marketers 109