Hubspot Marketing

OCTOBER 11, 2024

In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What is B2B2C marketing? For one, it engages in different B2B2C strategies related to both hardware and digital services.

Manufacturing 129

Manufacturing B2C eCommerce Marketing 129

Kuno Creative

MAY 10, 2022

The same idea applies to manufacturing products versus commodities. That’s why it’s key for manufacturing companies to come up with a powerful marketing strategy — one that leans into what separates your product from a commodity.

Manufacturing 116

Manufacturing Marketing Strategy Product Marketing 116

Tiecas

JANUARY 14, 2025

A well-defined marketing strategy for manufacturers is critical to achieving success in todays globally competitive industrial markets. Lets dive in.

Manufacturing 52

Manufacturing Marketing Strategy Marketing Marketers 52

Lynton Web

FEBRUARY 7, 2025

Manufacturing operations teams grapple with an increasingly complex web of disconnected systems that actively hinder their potential for growth. Even manufacturers using HubSpot often struggle to integrate it effectively with their existing tech stack, leaving valuable data underutilized.

Transform 52

Transform Manufacturing Copywriting CRM 52

SMA Marketing

NOVEMBER 21, 2024

Manufacturers operate under distinctly different dynamics than consumer-facing industries. As a loyal partner of other brands, your marketing uniquely focuses on B2B strategies.

Manufacturing 52

Manufacturing Marketing Strategy Marketing Marketers 52

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. For one of my B2B SaaS clients, instead of competing for the best CRM software, we developed material on how to integrate CRM with ERP for manufacturing. Think about it. Go beyond exact matches.

Marketing Strategy 102

Marketing Strategy Thought Leadership Marketing Marketers 102

Tiecas

APRIL 10, 2025

Youre probably familiar with the term industrial buyers journey if you are a Marketing or Sales Manager at a manufacturing company. Like most such people I talk to, youre under constant pressure to generate high-quality leads in increasingly complex and slow-moving target markets.

Manufacturing 52

Manufacturing Marketing Strategy Marketing Marketers 52

Tiecas

MAY 19, 2025

Many small to mid-size manufacturing companies are turning to fractional leadership to gain the strategic marketing expertise they need without the overhead of a full-time hire.

Manufacturing 52

Manufacturing CMO Traditional Marketing Management 52

Tiecas

JULY 23, 2024

Industrial marketing agencies are the strategic advantage for manufacturers aiming to thrive in globally competitive markets. General Marketing Agency While general marketing agencies may have broad marketing knowledge, they often lack the specialized expertise needed to navigate the complexities of industrial marketing.

Manufacturing 52

Manufacturing Whitepaper Marketing Marketers 52

Martech

APRIL 28, 2025

From manufacturing to craft stores, they’re finally diving in. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. ” It’s not easy to connect with digital natives without making older, longtime customers cringe.

Transform 117

Transform Gen Z Manufacturing Millennials 117

Hubspot Marketing

OCTOBER 29, 2024

Here’s how to get your B2B ecommerce strategy right, according to industry experts. Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce.

eCommerce 124

eCommerce B2C Manufacturing Retail 124

Zumvu

DECEMBER 30, 2022

85% of fabricators utilize marketing strategies for manufacturers to boost traffic, conversion rate optimization, and sales.

Manufacturing 98

Manufacturing Marketing Strategy Digital Marketing Marketing 98

Tiecas

JANUARY 21, 2025

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

Manufacturing 52

Manufacturing Content Marketing B2C Traditional Marketing 52

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer).

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Tiecas

APRIL 21, 2025

When it comes to industrial lead generation, I often hear, We just need more prospects to talk to our sales team, when speaking with marketing managers, business development professionals, and company leaders at manufacturing and industrial companies. The intent is clearget in front of more qualified prospects.

Manufacturing 52

Manufacturing Marketing Marketers Management 52

Industrial Marketer

MAY 10, 2022

Organic traffic is one of the principal lead-generation approaches for many industries, which means that SEO for manufacturers should be of primary importance. However, most manufacturing firms are still behind the curve when it comes to this invaluable marketing channel.

Manufacturing 110

Manufacturing SEO Marketing Marketers 110

Industrial Marketer

JULY 13, 2021

Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company.

Manufacturing 111

Manufacturing Digital Marketing Marketing Marketers 111

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? 10% #manufacturing marketers in young/first steps have a documented #contentmarketing strategy.

Manufacturing 111

Manufacturing Content Marketing Marketing Marketers 111

ConsumerTalk

OCTOBER 22, 2024

Frozen Desserts Marketing Strategies for 2025 As the frozen desserts industry continues to evolve, businesses must adapt their marketing strategies to stay competitive. Whether you're a small artisan producer or a large-scale manufacturer, these strategies can enhance your brand's visibility and appeal.

Marketing Strategy 52

Marketing Strategy Manufacturing Marketing Marketers 52

Tiecas

SEPTEMBER 6, 2024

The Challenge of Generating High-Quality Industrial Leads Industrial marketing strategies for lead generation are critical for manufacturers aiming to stand out in a crowded marketplace. Manufacturers I work with regularly struggle to generate high-quality industrial leads.

Marketing Strategy 52

Marketing Strategy Manufacturing Marketing Marketers 52

Content Marketing Institute

NOVEMBER 7, 2018

Too many manufacturing organizations are still talking about themselves in the content they create. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content. CMIContent Click To Tweet.

Manufacturing 105

Manufacturing Content Marketing Marketing Marketers 105

Martech

NOVEMBER 4, 2024

Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands.

Transform 123

Transform Retail Manufacturing eCommerce 123

Kuno Creative

NOVEMBER 1, 2024

More manufacturers are seeing the value in a strong social media presence—but in an industry that is focused on technical details, executing on this is easier said than done. With years of delivering manufacturing marketing solutions to clients, we’ve seen the impact of these strategies firsthand.

Manufacturing 98

Manufacturing Product Marketing Marketers 98

Industrial Marketer

DECEMBER 14, 2022

Since we focus on manufacturing. Read more » The post Social Media Advertising for Manufacturers appeared first on Industrial Marketer. That would be some rich data, wouldn’t it? The fact, is you can do something like that via social media advertising.

Manufacturing 98

Manufacturing Advertisers Advertising Social Media Marketing 98

Industrial Marketer

JULY 27, 2021

Manufacturer lead generation is vital to the success of any manufacturing business. With the rise of digital marketing technologies, lead generation can be better targeted, more effective and less expensive than ever before.

Manufacturing 105

Manufacturing Inbound Marketing Digital Marketing Marketing 105

Tiecas

JANUARY 7, 2025

Searching for an industrial marketing agency isnt just a matter of semantics. The needs of manufacturers are vastly different from those of other industries, requiring a specialized approach that truly understands their challenges.

Manufacturing 52

Manufacturing Marketing Marketers Product 52

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: Gen Z can be reached more via influencer marketing than any other generation.

Gen Z 109

Gen Z Transform Health Entertainment 109

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. Do you have a clear target persona? Job Function: All.

Manufacturing 99

Manufacturing Customer Whitepaper Finance 99

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Advertisers 104

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. This understanding is the bedrock of your manufacturing branding.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Industrial Marketer

JUNE 23, 2021

That’s why it’s important to have a handle on email best practices when it comes to manufacturing marketing. Before we dive in, Read more » The post Top 5 Email Best Practices for Manufacturing Marketing appeared first on Industrial Marketer.

Manufacturing 95

Manufacturing Marketing Marketers Email Marketing 95

Industrial Marketer

JUNE 8, 2021

Social media for manufacturers presents quite the dilemma. Many manufacturers are resource constrained and are not likely to close a big industrial deal through social channels, and being active on social media is a commitment that requires time that could be directed elsewhere.

Manufacturing 98

Manufacturing Social Media Marketing Marketing Marketers 98

Industrial Marketer

JUNE 28, 2022

Read more » The post Why SEO for Manufacturing Companies Is So Important appeared first on Industrial Marketer. One of the key ways this is achieved is through search engine optimization, or SEO, which will increase sales, draw more traffic and attention to your website, and.

Manufacturing 98

Manufacturing SEO Marketing Marketers 98

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 138

Marketing Strategy Manufacturing PR Marketing 138

Adobe Experience Cloud Blog

DECEMBER 2, 2016

So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Are you currently implementing ABM with a marketing automation platform?

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

SmartBrief - Marketing

APRIL 2, 2025

Thought leadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. But how do you execute a thought leadership strategy that truly opens doors to new opportunities? Simply publishing content is not enough.

Thought Leadership 88

Thought Leadership Manufacturing Customer Journey Promotion 88

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145