Neil Patel
MAY 30, 2025
Wonder why manufacturers with inferior products and processes regularly outsell your company? Instead, it’s a marketing issue. Which means you need to invest in marketing for your manufacturing business. Key Takeaways: Manufacturing marketing has to account for long sales cycles and large buying committees.
Hubspot Marketing
OCTOBER 29, 2024
Another report found that B2B industries like manufacturing have a 67% customer retention rate. Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. Distributors Distributors work with manufacturers to sell the manufactured product to customers.
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Hubspot Marketing
MAY 12, 2025
The Shaken Ess campaign embraced Sabrinas playful, tongue-in-cheek persona perfectly, which made the campaign feel more authentic and less manufactured. Source Even if you wouldnt personally market your brands product in this way, neither of us can hate too much on Billies swag. Tone-matching is everything.
Pam Didner
APRIL 30, 2019
By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources and budget. Although sales and marketing support the same business objectives, the priorities and approaches are different. 1 reason for sales and marketing misalignment.
Tiecas
MARCH 11, 2024
In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. These essential questions are not simply a marketing exercise. While a fresh design matters, it’s only one piece of the puzzle.
Use Insider
NOVEMBER 8, 2023
What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Survey answers, CRM IDs, and much more.
Marketing Insider Group
MARCH 31, 2020
From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.
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