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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Get the daily newsletter digital marketers rely on. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

You can use AI to predict customer behavior and trends, allowing for data-driven marketing strategies. AI Marketing Automation Basics On a basic level, AI marketing automation refers to using artificial intelligence technologies to automate and enhance marketing tasks.

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The data disconnect: Why understanding your data landscape matters more than ever

Martech

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. For example: You could identify marketable contacts or leads that aren’t currently getting worked by any marketing channels. Under what conditions?

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Top 5 Marketing Must-Haves for Asset Managers and More

Adobe Experience Cloud Blog

Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. No firm wants to get audited or fined.

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Why data-driven decision-making is the foundation of successful CX

Martech

Marketers have a responsibility to add more data into their decision-making processes, especially given the technologies available. Marketing automation platforms have made decision-making more effective by streamlining tasks that used to take up much of marketers’ time. Click here to download! .”

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Does ‘always-on’ marketing improve customer experiences?

Martech

.” He added, “So right now, marketing is really failing and letting its customers down more often than it works.” One idea is to create an “always-on” marketing strategy to approach customers better, but it’s important to remember that “always on” doesn’t mean “always communicating.”

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There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation

Adobe Experience Cloud Blog

The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. The good news is that services-oriented marketing automation platforms, which leverage APIs to connect disparate data and information, can deliver true multi-channel communication.

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