Adobe Experience Cloud Blog

APRIL 26, 2018

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) Imagine the following scenario: Let’s use Ann Lee from ABC, Inc.

Marketing Automation Platform

Adobe Experience Cloud Blog

JUNE 29, 2015

Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads. And you’re not alone.

Thought Leadership

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform

Adobe Experience Cloud Blog

APRIL 6, 2015

A good marketing automation platform combined with mobile insights will help you: Listen: Your marketing automation platform should help you listen to how people engage on one channel and use that knowledge on your other channels. Mobile Marketing b2b Consumer' The Benefits of Mobile Listening.

Thought Leadership

Adobe Experience Cloud Blog

MARCH 25, 2020

No one wants to sit through a commercial for your product. This can be automated using your marketing automation platform or webinar platform. Deliver a ‘thank you’ gift for attending the webinar and sharing their thoughts. A successful webinar starts with a strong webinar topic.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 4, 2013

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going. Modern Marketing'

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Thanks to a marketing automation platform that supports ABM , you can practice both, or just focus solely on ABM, at scale. Audience Management for Account-Based Marketing . For example, your campaign might target multiple criteria such as verticals, sub-verticals, product-fit, employee size, and more.

Marketing Strategy

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Since campaign success is largely tied to consistently getting the right messages in front of target audiences, a single or even dual-channel approach to marketing is quickly becoming a thing of the past. Buyers now encounter both B2B and consumer brands across multiple touchpoints within the same sales cycle or purchase evaluation.

Direct Mail

Adobe Experience Cloud Blog

JUNE 22, 2015

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. The manufacturer could market this app as a niche tool for workers, contractors, and architects, beyond the scope of its own customer base.

Manufacturing

Adobe Experience Cloud Blog

MAY 15, 2015

What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses.

Transform

Adobe Experience Cloud Blog

JULY 10, 2015

It builds the goodwill for an attendee to request a product demo or start a conversation. Thankfully, the advent of digital gifts and marketing automation platforms is making this powerful marketing approach available to companies of all sizes. Enter, Marketing Automation. Marketing: Redux.

Marketing Strategy

Adobe Experience Cloud Blog

OCTOBER 8, 2020

In these conditions, implementing a marketing automation platform is a no brainer. . A marketing automation platform that includes web personalisation features can help you discover content and choose among all the available assets, which are the most relevant according to each of your audience s. .

Whitepaper

Adobe Experience Cloud Blog

MAY 29, 2014

Author: Frank Passantino Every marketing automation platform uses some type of reporting. But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide.

Marketing Automation Platform

Adobe Experience Cloud Blog

SEPTEMBER 15, 2011

Make Sure Your Product Passes Three Critical Tests – When you design your product and/or service, it should meet the following key criteria: It should be valuable for the customer (this may appear to be painfully obvious, but you might be surprised to learn how many new companies and their products don’t really meet this test).

Thought Leadership

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *. Share Your 2020 Resolutions!

Transform

Adobe Experience Cloud Blog

NOVEMBER 12, 2015

Whether you’re a startup company with a marketing team of one or a larger enterprise, you’re always looking for ways to increase your team’s productivity. In the short-term, it actually hinders your productivity. These solutions that look very easy to use typically come at the expense of productivity.

Thought Leadership

Adobe Experience Cloud Blog

APRIL 17, 2015

People are using new methods to learn about products and services; shifting the way they navigate sales funnels. Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 25, 2016

It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. Author: Mike Stocker Last week, I attended the Facebook 2016 Global Partner Summit in San Francisco.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen. I also strongly recommend syncing leads to your marketing automation platform.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 19, 2016

Based on those cues, we altered the content of our presentation and even the order in which we presented, and we turned what could have been an unsuccessful meeting into a very productive one, with a positive outcome. To do this, it’s critical to adopt engagement marketing , leveraging a sophisticated marketing automation platform.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 19, 2017

Paired with an account-based marketing tool , you can prioritize your accounts with the highest account score that have the propensity to purchase. Marketing Automation Platform: To track each account’s activities and see the different channels and campaigns that they’ve engaged with.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 25, 2020

Without the need to move people, products, and physical displays, virtual events can often be delivered faster than in-person events. Also, attendees who attend a narrowly focused event are more likely to be serious about your product or service. They can evolve as fast as your products. Live chat and conversation marketing.

Logistics

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. The best way to do this is by using a marketing automation platform. Engage in Linked Multi-Channel Marketing.

Automobile

Adobe Experience Cloud Blog

OCTOBER 13, 2015

A third of respondents say that direct mail is the most effective way to get them to remember a product or service. Email, web personalization , and direct mail combine to form a marketing hat trick (had to sneak a hockey reference in…). Not Using Direct Mail? Two Words: You Should.

Direct Mail

Adobe Experience Cloud Blog

JUNE 7, 2013

Sync leads to your marketing automation platform. Similar to forms on your landing pages, syncing the data from Twitter’s Lead Generation Cards will automatically bring leads into your marketing automation platform. Now that you know what a Lead Generation Card is, let’s get into the 6 tips! Email Address.

User-Generated

Adobe Experience Cloud Blog

FEBRUARY 25, 2020

Video marketing platforms integrate with your marketing automation platform (MAP) or customer relationship management (CRM) system to show you which leads have watched which videos and for how long. Get the overview with this short explainer video. Scoring Leads Based on Video Consumption.

Marketing Automation Platform

Adobe Experience Cloud Blog

NOVEMBER 10, 2016

In the past, it was hard for marketers to identify individuals in the journey, let alone react to where they are in the journey. That’s changed, however, with the emergence of more sophisticated marketing automation platforms and complementary technologies, and the model needs to evolve to reflect that reality.

Customer

Adobe Experience Cloud Blog

JANUARY 17, 2014

Your competitors are using marketing automation, and are therefore getting to the prospects before you do. If you have a good product or service, you need to be able to be able to present your story at the right time, not after they’ve purchased a competitive product or service. Sign #7: You Are “Marketing at Random”.

Law

Adobe Experience Cloud Blog

AUGUST 14, 2014

Marketing Operations is the Liaison to Your Marketing Automation Partner. At Marketo, we obviously use our own marketing automation platform, but MOPS still serves as liaison to our product and engineering team. Marketing Automation' Let us know what you think in the comments below. .

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 3, 2016

Customers are the ultimate source of ideas, and sales may be closer to them than marketing. Marketing managers plan campaigns, content, product launches, promotions, and events to capture the attention of busy buyers, but this also routinely stretches their team’s bandwidth. Make sure you are closely in tune with both.

Management

Adobe Experience Cloud Blog

MAY 15, 2013

Once clients of mine get their marketing automation platform in place their entire focus changes. You are capable (obviously) and have setup key processes including lifecycle, scoring, marketing activities, and analytics. And then the product comes out (“revenue”). Product quality = E. Product” quality = E.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

How are you leveraging data to help your team create marketing assets that will most greatly affect the bottom line?” With a marketing automation platform working in the background, it’s easy for a salesperson to become a fanatic. Know the role of the person you’re reaching out to and how your product affects them.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 12, 2016

Many brands use cookies or login systems to learn about their buyers, but even in those cases, they know very little about their interests and preferences, and it’s difficult to reach them outside of a single platform, not to mention across devices.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. Integrating a sales program and consistent marketing messaging can only improve sales productivity.

CMO

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. What type of information is important for your marketing and sales team to know about your leads? and leverage v-lookups in excel to match back activity to specific investors (in an imperfect way).

Management

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Do you want to promote a product or service to help educate your customers? The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. Do you want to drive new leads or nurture existing prospects?

Marketing Automation Platform

Adobe Experience Cloud Blog

OCTOBER 20, 2016

In-depth product reviews and walkthroughs, in the form of videos or blog posts, help drive buyers further down the purchasing funnel than typical ads because they’re perceived as being educational, not promotional. Influencers can produce recurring content to demonstrate loyalty to products that they love.

Thought Leadership