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Is Your Marketing Data Missing Your Most Powerful Data Set?

Adobe Experience Cloud Blog

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? Measure your impact.

Logistics 133
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Retail media: Why growth is moving off-site and in-store

SmartBrief - Marketing

As retailers continue to fortify their media ecosystems and influence, growth will depend on how fast they can unlock new in-store marketing tactics, their efforts to earn valuable first-party data and expand off-site, and their ability to standardize their processes and measurement.

Retail 52
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Is Your Marketing Data Missing Your Most Powerful Data Set?

Adobe Experience Cloud Blog

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem? Measure your impact.

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Your Company has Graduated to Marketing Automation– Now What?

Adobe Experience Cloud Blog

Author: Justin Gray When a brand seeks to harness the power of marketing automation, it’s easy to be distracted by expecting dramatic results right away. You’re ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign.

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Ramping Your Brand For Exponential Growth

Duct Tape Marketing

Ramping Your Brand For Exponential Growth written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dr. James Richardson. In this episode of the Duct Tape Marketing Podcast , I interview Dr. James Richardson. More About Certified Marketing Manager Program Powered By Duct Tape Marketing: Check it out here.

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Episode 25: Fun with Feature Flags

Welcome Software

Transcript: Hey everyone! Before we jump into today’s episode, I want to remind you that registration for Opticon 2022, Optimizely’s annual flagship conference, is still available. The event will be back in-person this year in San Diego, CA from October 3-5. So please go to optimizely.com/opticon to save your seat! Welcome, Griffin.

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Episode 25: Fun with Feature Flags

Welcome Software

Transcript: Hey everyone! Before we jump into today’s episode, I want to remind you that registration for Opticon 2022, Optimizely’s annual flagship conference, is still available. The event will be back in-person this year in San Diego, CA from October 3-5. So please go to optimizely.com/opticon to save your seat! Welcome, Griffin.