SocialPilot

MARCH 26, 2025

You can publish blogs, white papers, or case studies demonstrating your expertise. With a strategic digital marketing plan, you can create experiences that resonate with your audience and spark conversations, thereby, improving your brand’s share of voice. So, get started!

PR

Backlinko

MAY 31, 2025

Siloed Planning Siloed planning = Missed opportunities. When you isolate social from your broader marketing plan, it creates a disconnect. As a result, your marketing channels compete against each other. You end up driving attention to different messages.

User-Generated

Hootsuite

APRIL 29, 2025

Teams that want to seamlessly fold an employee advocacy strategy into their larger social marketing plan. It continually reviews your digital assets (blog posts, white papers, etc.) Small to large businesses looking for a way to make employee advocacy easy, fun, and trackable. and your advocates engagement.

Price

SocialPilot

JULY 16, 2025

Break Down a Marketing Strategy Complex strategies can overwhelm your audience if dumped in a single post. A LinkedIn carousel lets you break down a marketing plan or case study into bite-sized, easy-to-digest slides. Break down white papers or complex research into bite-sized, engaging visuals.

Thought Leadership

Litmus

DECEMBER 2, 2024

Source: Really Good Emails In your email marketing plan, make a note of when to check on the email and refresh the content. This is also a good time to test your campaign in Litmus to make sure everything is still in good shape.

Copywriting

Martech

NOVEMBER 13, 2024

This session will guide your 2025 marketing plans with real-world applications and expert insights, ensuring your platform is scalable, future-proof, and equipped with leading Data and AI capabilities. Don’t miss it!

Retail

Hootsuite

FEBRUARY 14, 2025

If you already have a YouTube marketing plan in place, these 16 data-backed strategies will increase your videos chances of getting recommended. In 2016, YouTube released a whitepaper describing some of the inner workings of its AI: Deep Neural Networks for YouTube Recommendations. Soon, YouTube changed tack again.

Analytics

Rock Content

JUNE 5, 2020

Content Marketing is a strategy that has been helping many companies to increase market share and authority, in addition to educating the market about their product or services. Within a marketing plan, you can use various materials at different stages of the sales funnel. What is an interactive white paper?

Whitepaper

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

Marketing Plan

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan.

Marketing Plan

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Let’s revisit our two previously mentioned lead magnet examples: the product demo and the marketing plan template.

Whitepaper

Scoop.it!

NOVEMBER 29, 2022

Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. Content marketing publications should engage prospective customers, provide valuable information, and ultimately turn them into paying customers. Your SaaS content marketing plan needs a content distribution strategy.

Marketing Plan

Marketing Insider Group

AUGUST 24, 2015

This simple guide can help you overcome the most common problems in content marketing plans and get to a successful and continuous process to deliver successful and rewarding content marketing plans. What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.

Marketing Plan

Marketing Insider Group

JULY 17, 2012

You can use these answers to develop testimonial videos, blog posts, webcasts, whitepapers and more marketing content for each stage of the buying journey. So my suggestion is for every business to build a search-driven marketing plan. What stops your business from moving to a customer-driven marketing plan?

Marketing Plan

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

Also make sure you put a plan in place that will enable you to consistently produce social marketing-worthy content—including blog posts, infographics, videos, and white papers. An example is a webinar can be re-purposed into video clips, whitepapers, infographics, blog posts etc.

Whitepaper

Scoop.it!

APRIL 20, 2023

From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. If you’re ready to improve your content marketing plan this year, but you’re not sure where to start, read on for eight of our top tips! That’s it for today. To your success!

Marketing Plan

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper

Rock Content

MAY 8, 2016

A case study on McGladrey shows that stepping back and re-defining the purpose of your content can have a significant impact on your content marketing success. One of the most important components of a solid content marketing plan is audience profiling. Understand your audience. Create a calendar.

Marketing Plan

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. How to avoid it: There are many different types of content that B2B marketers create, and each type needs its own distribution plan. A failure to plan is a surefire plan for failure.

Whitepaper

Marketing Insider Group

APRIL 4, 2023

Key Takeaways: Imitating and adapting examples of proven inbound marketing campaigns gets you the kind of clients you want. You can attract high-value prospects with blogs, SEO, case studies, e-books, and whitepapers. Webinars, visual aids, podcasts, email newsletters, and videos are other excellent inbound marketing examples.

Inbound Marketing

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Email marketing is the go-to channel for many B2B marketers. Revisit your marketing plan.

Whitepaper

Trade Press Services Newsletter

MAY 4, 2023

This course teaches marketers how buyers use social platforms to research the products and services they need, and students will also learn how to communicate with buyers on each social channel. Take the first step in your continuing education journey by checking out our resource s page featuring white papers, infographics, and more!

Education

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace.

Thought Leadership

Trade Press Services Newsletter

DECEMBER 1, 2022

In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Costs are on the rise and staffing is on the decline, yet marketers are expected to achieve the same or better results each year.

Whitepaper

Calvyn Lee Blog

AUGUST 25, 2021

This includes the development of a strategy, set a marketing plan as well as measurement and KPIs, followed by creating high-quality content, and then finishing with the distribution of this content to relevant audiences on social media and optimize it. Creating Marketing Plan. Digital marketing measurement and KPIs.

Advertisers

Scoop.it!

OCTOBER 20, 2022

As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits. What is B2B Content Marketing? B2B content marketing is the art of using any content related to business transactions between two companies. That includes white papers, case studies, ebooks, infographics, etc.

Content Marketing

Hubspot Marketing

DECEMBER 19, 2022

You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. What is influencer marketing? Influencer marketing is the practice of brands collaborating with influencers. Here’s what you need to know. Prioritize your partner's experience.

Whitepaper

Marketing Insider Group

JANUARY 19, 2021

One of the first steps to building a solid content marketing plan is researching your audience. If you are, here are some other forms of content to consider adding to your marketing plan: Ebooks. White papers. Research Your Target Audience and Create Buyer Personas. Pillar pages. Infographics. Case studies.

Content Marketing

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper

Vertical Response

JULY 11, 2022

Below are five email marketing ideas that can take your small business to the next level. But first, you must assess your needs and plan things out. Create an Email Marketing Plan. Like most things, email marketing requires some planning. Freebies (eBooks, white papers, reports, coupons, etc.).

Email Marketing

Rock Content

APRIL 20, 2023

While you might think your product will sell itself, conventional marketing (such as email campaigns, PR activities, and targeted ads) is a great way to reach potential customers and build brand awareness. Work with your sales team to develop a product marketing plan that continues to market to your existing customers as well as to new ones.

Product Marketing

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning. Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem.

Whitepaper

Marketing Insider Group

JULY 19, 2011

Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results. Because customers want it, because it’s cheaper than other marketing tactics and because it works. And I’m not talking about a little bit.

Inbound Marketing

Marketing Insider Group

DECEMBER 20, 2021

But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough analysis is necessary to gather the crucial insights that will help perfect your marketing plan. What Are Marketing Metrics?

Key Performance Indicator

Rock Content

JUNE 30, 2020

Here are some tips and examples that you can integrate into your Digital Marketing plan. Have you ever thought that you can transform white papers and ebooks into an interactive experience for your users? Data shows that interactive content increase the time users spend on your website. Interactive ebooks.

Whitepaper

Rock Content

SEPTEMBER 28, 2016

Examples include (bulkier) blog posts, whitepapers, e-books, case studies, and webinars. A 2,000-word whitepaper that looks like a high school essay is not appetizing. Long-form content is longer, more insightful and requires 1,500–2,000 words. How to Ensure Short-form Content Captures and Engages. Get a designer involved.

Whitepaper

SMA Marketing

APRIL 20, 2023

Ways to Answer the “How” Question Web pages, blog articles, infographics, emails, white papers, videos, podcasts, and social media interactions are all avenues to present curated content. But, content marketing is about more than scheduling tweets or writing a great blog post. Hint: It's Not Just for Search Engines.

Content Marketing