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Why Is Personalized Marketing Important?

Litmus

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

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6 strategies to increase revenue with cross-channel product recommendations

Use Insider

Personalized product recommendations for the win. Building cross-channel marketing campaigns has become a necessity for today’s brands if they are to maximize engagement, conversions, and retention. The emphasis is now on marketers to nurture the customer’s interest and nudge them closer to purchase.

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How To Personalize The Customer Experience For Your E-Commerce Store?

OnPassive Marketing

Online shoppers expect personalization. They expect a certain level of service and appreciate receiving personalized offers. Brands can treat each customer like a VIP with e-commerce personalization. A successful e-commerce marketing strategy requires personalization.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples. What is AI Marketing? AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Wait, you want to do that as well??

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5 Digital Marketing Trends To Dial Up In Uncertain Times?

Marketing Insider Group

Today’s shoppers have grown impatient and we demand swift, seamless experiences across digital platforms. In addition to personalized marketing messages, find ways to listen and respond to their questions. Permission to post content on social media and elsewhere about your company’s culture, products, and services.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Source: [link].

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3 Ways COVID-19 Has Changed Marketing for 2021 and Beyond

Girl Power Marketing

The same is true for marketing strategies. Now that we’re months into the pandemic, those strategies have taken hold and helped brands not just maintain their bottom line but often increase it. Ecommerce Marketing. Most, if not all, of these changes are sure to remain in place and even continue to evolve even further.