Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing?

Content Marketing 89

Content Marketing Traditional Marketing Whitepaper Real Estate 89

SMA Marketing

APRIL 14, 2022

If you've spent any amount of time online looking for help with digital marketing strategies, you will inevitably find yourself inundated with terms and acronyms that probably seem like a bunch of gibberish. What are the Benefits of Using PPC Marketing? Building a Successful PPC Digital Marketing Campaign.

Whitepaper 52

Whitepaper Traditional Marketing Marketing Marketers 52

Hubspot Marketing

NOVEMBER 30, 2022

Overall, digital marketing is defined by using numerous digital tactics and channels to connect with customers where they spend much of their time: online. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. Digital marketing is measurable.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Duct Tape Marketing

AUGUST 23, 2023

07:05] There are some people suggesting that advertising and some of the traditional marketing ways have become less effective, that they even do not work at all, and that community is in the last frontier. Would you support to that idea, that notion that you think it's going to really be the way that everybody has to market?

Energy 51

Energy Whitepaper Health Transform 51

Unbounce

MARCH 23, 2023

Here’s what you need to know about digital marketing and how to do it right. What is digital marketing? What are the benefits of digital marketing? What are some types of digital marketing? How do you create a digital marketing strategy? Um, what exactly is digital marketing? It’s super agile.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Duct Tape Marketing

AUGUST 8, 2014

A haircut may come with a beer, great conversation, hairstyling tips, full shampoo and conditioning with top-notch mens hair products, and a massage chair. In some ways, correcting course on a social media program may be easier than on other marketing platforms. Photo Credit: Marketing. The logo speaks for itself.

Whitepaper 63

Whitepaper Real Estate Copywriting Shipping 63

Customers.ai

JANUARY 26, 2024

B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about. And its email platform does a few things that are not only super useful for B2B marketing and sales but are also rare features to find on one platform. How do B2B and B2C marketing tools differ?

CRM 111

CRM User-Generated Analytics Marketing 111

Rock Content

JANUARY 28, 2019

This research process should be a joint initiative between your marketing and sales departments. Start by determining your definition of an ideal prospect, and brainstorm ideas as a group—what industries are a logical fit for your product or service? . Measuring results frequently is crucial in building your ABM strategy.

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. It can include 140 character tweets, photos, brief product updates or FAQs. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Martech

FEBRUARY 16, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

Whitepaper 96

Whitepaper Education Marketing Mix Traditional Marketing 96

Martech

FEBRUARY 19, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

Whitepaper 95

Whitepaper Education Marketing Mix Traditional Marketing 95

Martech

FEBRUARY 12, 2024

By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

Whitepaper 84

Whitepaper Education Marketing Mix Traditional Marketing 84

Tiecas

APRIL 1, 2024

The challenges of B2B industrial marketing are unique and can frustrate even the most seasoned marketers. From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies.

Manufacturing 88

Manufacturing Thought Leadership Whitepaper Marketing 88

Marketing Insider Group

OCTOBER 18, 2021

Traditional marketing tactics of the past — catchy taglines, salesy language and the like — are not enough anymore to capture their interest. They rated it above any other company factor or attribute outside of direct product quality and value. Your blog is the foundation of your content marketing strategy.

Customer Acquisition 131

Customer Acquisition Content Marketing Customer Whitepaper 131

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 120

B2C Whitepaper Marketing Marketers 120

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

FEBRUARY 8, 2021

Content marketing builds brand awareness in a crowded field and drives ROI. With a comprehensive content marketing strategy, SaaS brands can showcase their products’ unique value. SaaS Brands Need a Long-Term Marketing Strategy. Strategy Is the Key to SaaS Content Marketing Success.

Content Marketing 133

Content Marketing Whitepaper Marketing Marketers 133

Hubspot Marketing

MARCH 28, 2019

Marketing is the process of getting people interested in your company's product or service, while sales encompasses any activities involved in selling that product or service to a consumer or business. Marketing uses both emotion and analytics to reach an audience, and convert curious viewers into qualified leads.

Whitepaper 141

Whitepaper Marketing Marketers CRM 141

Marketing Insider Group

FEBRUARY 2, 2021

For example, posting on social media can be virtually free, but paying for Google Ads or investing in a comprehensive content marketing strategy can be pricey. General costs for each digital marketing channel (to compare). If their digital marketing strategies are more successful than yours, go where they are to catch up.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing flips the traditional marketing and sales funnel upside down. How complex is your product?

Customer 82

Customer Direct Mail Marketing Marketers 82

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Today, we’re diving into how to get better content marketing results for your business. Source: Moz.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Adobe Experience Cloud Blog

JULY 19, 2013

Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. Whitepapers, stats & reports, infographics. Further Education & Courses (MBAs are a large market). And remember don’t “sell” your product.

Whitepaper 134

Whitepaper Thought Leadership B2C Traditional Marketing 134

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Take Demandbase for example.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Duct Tape Marketing

SEPTEMBER 5, 2014

Traditional marketing may be summed up in three words: sell, sell, sell. But product pitches often perform far worse than presentations that contribute more value. Great marketing is less self-centered and more buyer-centric. That’s right – mix industry, product, and personal information. Commitment Is Key.

Content Marketing 69

Content Marketing Whitepaper Marketing Marketers 69

Hubspot Marketing

JULY 10, 2018

Best of all, we'll show you effective strategies and impressive real-world examples for each. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage.

User-Generated 131

User-Generated Inbound Marketing Whitepaper Email Marketing 131

Tiecas

OCTOBER 16, 2023

With the advent of digital transformation and the changing landscape of the manufacturing sector, traditional marketing methods are no longer sufficient. It’s no wonder why more and more manufacturers are turning to content marketing to reach their target audience, build trust, and generate leads.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52

Hubspot Marketing

AUGUST 7, 2018

That marketing strategy guide. You’re also generating some major ROI for your company, as these content marketing stats demonstrate: Content marketing brings in 3X as many leads as traditional marketing and costs 62% less. SMBs that use content marketing get 126% more leads than those that don’t.

User-Generated 141

User-Generated Whitepaper Promotion eBook 141