Marketing Insider Group

JULY 14, 2021

You know the ins and outs of what makes your product awesome. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets.

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

OnPassive Marketing

JUNE 6, 2022

Email marketing is one of the most cost-effective ways to get your message out there, but it can be hard to find the time to develop a cohesive email marketing strategy that will drive sales. The Five Most Effective Email Marketing Strategies. Several effective email marketing strategies can be used to drive sales.

Email Marketing 63

Email Marketing Marketing Strategy Whitepaper Shipping 63

Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. These can also be people who have no need or desire for your product.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Martech

AUGUST 3, 2023

Ad revenue from web traffic that was generated by an email campaign Direct sales, including product sales, subscription sales, events, etc. You have: Company emails Personal emails Emails you acquired with a paid transaction Emails somebody gave you to get a free white paper Emails from append services They don’t all have the same value.

Whitepaper 97

Whitepaper Price Email Marketing Marketing Strategy 97

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service?

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 65

Digital Marketing Marketing Strategy Whitepaper Marketing 65

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 129

Marketing Strategy Content Marketing Gen Z Whitepaper 129

Trade Press Services Newsletter

MARCH 2, 2023

Within just a few seconds, a visitor should be able to answer three questions: What products and/or services do you offer? Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Marketing Insider Group

JANUARY 27, 2020

Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. worry monsters?

Marketing Strategy 133

Marketing Strategy Content Marketing Whitepaper Manufacturing 133

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. Defined as any content created by users of an online platform, UGC is popular in B2C markets.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

NOVEMBER 9, 2022

companies plan to leverage podcasts and audio content in their marketing strategies. This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. Also, HubSpot also reported that 18% of U.S.

Whitepaper 133

Whitepaper Information Technology Retail Marketing 133

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Get started creating optimized and authoritative blog posts, white papers, e-books, and more!

Place 72

Place Whitepaper Finance Price 72

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. And they are continuing to expand their production capabilities. Shifting from a product company to a solution provider: A 5-step program 1.

Whitepaper 86

Whitepaper Manufacturing Customer Pharmaceutical 86

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions.

Whitepaper 123

Whitepaper eBook User-Generated Marketing 123

Search Engine Land

MAY 12, 2023

What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? Here they can learn more about your niche, find solutions to their problems, get relevant information, and even discover more about your products or services.

Whitepaper 101

Whitepaper eBook SEO Education 101

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

Product 61

Product Whitepaper Product Marketing Management 61

Pam Didner

MARCH 17, 2021

They can include sales, different marketing groups, including region and country teams, product teams, business units, and even specific senior executives. Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts. Content marketing objectives. Target personas.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

SmartBrief - Marketing

JULY 20, 2023

Discuss internally with your team You’re probably meeting regularly as a marketing team. Whether it’s product, content, design or sales, it’s important to take a pulse on how other teams are doing. For example, we created a whitepaper called The Media Consumption Habits of the C-Suite. Last year, we updated it.

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Exposure Ninja

JUNE 7, 2022

LinkedIn is a different landscape from other social media platforms – users have joined the platform to look at professional content rather than entertainment content, so it’s important to keep that in mind when creating your LinkedIn marketing strategy. Setting goals for your LinkedIn marketing strategy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Martech

APRIL 23, 2024

Has your vendor changed their product or marketing strategy? After your company invests in marketing technology, you might think your research into such solutions is over. Also, subscribe to product updates and maintenance releases and huddle often with everyone engaged in day-to-day development.

Whitepaper 103

Whitepaper New Technology Price Product 103

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 131

Influencer Marketing Whitepaper User-Generated Marketing 131

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Go beyond one-dimensional content such as standard blogs, canned webinars and white papers, which tend to clog our sales and nurture process instead of inspiring buyers along their journey.

Whitepaper 114

Whitepaper Education Content Marketing Marketing Strategy 114

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Rock Content

APRIL 6, 2023

Outstanding products and excellent customer service are no longer enough to help a business succeed. That depends on your content needs and current goals for your digital marketing strategy. Their primary job is crafting compelling written content designed to market a product or otherwise interest an audience in a brand.

Whitepaper 85

Whitepaper Finance Copywriting Law 85

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. New products they love. This suggests that SEO needs to be tied more closely to influencer marketing. Social media is not a strategy.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. A broader perspective on marketing: Agency writers have a greater perspective of the marketing world at large.

Content Marketing 108

Content Marketing Whitepaper Marketing Marketers 108

Rock Content

DECEMBER 14, 2023

Focus on the sales funnel Look at SEO statistics that help you better understand the sales funnel associated with your products. You may need to take a deep dive into the sales and marketing data. This will help you stay ahead of the trends and fix non-performing marketing assets.

SEO 70

SEO Whitepaper B2C eBook 70

Martech

AUGUST 10, 2021

Over the last few days, I’ve had one of those personalized marketing experiences which, if it doesn’t cross the line, gets pretty close. As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. A product owner may work with several development teams.

Whitepaper 114

Whitepaper Transform CMO Market Segmentation 114

OnDemand CMO

NOVEMBER 15, 2022

While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. So what are the advantages of ebooks , and how can they enhance your content marketing? Plus, since ebooks are designed to be read on a screen, they are perfect for marketing to today’s omnichannel shoppers. .

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 122

Inbound Marketing Whitepaper Real Estate Non-Profit 122

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. From conception to airing took about two years, with a production time of three to four months. Click To Tweet.

Education 98

Education Marketing Strategy Branding Energy 98

Digital Marketer

JANUARY 27, 2023

Some things you might leverage to build your email list are A Downloadable Report or a White Paper. For Hazel & Hems Boutique, a great way to get customers to subscribe is to offer exclusive discounts, products, and promotions that require subscription.

Whitepaper 69

Whitepaper Promotion Place Customer 69

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. For a marketing competitor analysis, you should focus on your direct competitors.

CRM 103

CRM Whitepaper Marketing Marketers 103

Martech

APRIL 28, 2023

Doing so will completely change your approach to how you market products and services across the digital ecosystem, leaving competitors who are not up to speed in the dust. Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports.

Whitepaper 132

Whitepaper User-Generated Transform Marketing 132

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123