Rock Content

NOVEMBER 5, 2023

Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment. Here are some key steps to follow.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. What does this mean for marketing agencies?

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Customers.ai

NOVEMBER 28, 2023

Targeted Remarketing Campaigns Targeted remarketing campaigns are the perfect way to re-engage visitors who left but have displayed interest in your products. Retargeting ads let you delicately remind them of the products they explored and by leveraging personalized ad creative, you can speak directly to their preferences.

Shipping 113

Shipping Outbound Marketing eCommerce Promotion 113

Customers.ai

MARCH 6, 2024

In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to understand and nurture them through every step of the customer journey. with HighLevel is a game-changer for internet marketers, SEO companies, and all types of online businesses. Customers.ai

Transform 60

Transform Customer Journey Outbound Marketing Shipping 60

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. In some cases, there are actual legal repercussions! No easy feat.

Law 100

Law Marketing Marketers Advertising 100

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy. Why is Audience Segmentation Important?

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Customers.ai

MARCH 6, 2024

In the fast-paced world of digital marketing, businesses are constantly seeking innovative solutions to not only attract leads but to understand and nurture them through every step of the customer journey. with HighLevel is a game-changer for internet marketers, SEO companies, and all types of online businesses. Customers.ai

Transform 52

Transform Customer Journey Outbound Marketing Shipping 52

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Wouldn’t it be even better if you could capture their work email addresses, names, and company information to put into your sales and marketing funnel? It’s basically an abundance of warm leads that can be used for outbound lead gen.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated marketers face a formidable challenge— converting anonymous website visitors into loyal customers. As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity.

Transform 52

Transform Customer Journey Marketing Marketers 52

CXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. A higher ROI than any other type of marketing.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Neil Patel

APRIL 21, 2021

They are experts within a specific community who endorse or review products, software, or even thoughts within their field of expertise. If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Customers.ai

NOVEMBER 14, 2023

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective. Sounds simple enough right?

User-Generated 120

User-Generated Health B2C Analytics 120

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

CRM 116

CRM Inbound Marketing Customer Journey Marketing 116

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. In some cases, there are actual legal repercussions! No easy feat.

Law 56

Law Marketing Marketers Advertising 56

Adobe Experience Cloud Blog

FEBRUARY 23, 2012

by Maria Pergolino Are you using a mix of inbound and outbound marketing for your lead generation efforts? Outbound marketing is any paid marketing – both online and offline – used to acquire new leads. It includes everything from trade shows to pay-per-click marketing and is critical to growing inbound marketing.

Inbound Marketing 100

Inbound Marketing Outbound Marketing CMO Marketing 100

Customers.ai

DECEMBER 27, 2023

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. From CRM systems to marketing automation platforms, lead enrichment is circular. In fact, according to Sitecore , 70% of Americans crave deeper, more personal connections with brands. Enter lead enrichment.

Transform 113

Transform CRM User-Generated Management 113

Customers.ai

NOVEMBER 28, 2023

Targeted Remarketing Campaigns Targeted remarketing campaigns are the perfect way to re-engage visitors who left but have displayed interest in your products. Retargeting ads let you delicately remind them of the products they explored and by leveraging personalized ad creative, you can speak directly to their preferences.

Shipping 52

Shipping Promotion eCommerce Outbound Marketing 52

Duct Tape Marketing

APRIL 25, 2014

Creating a Strong Online Presence for Marketing Success written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is guest post day here at Duct Tape Marketing and today’s guest is from Lucy Godwin – Enjoy! . Your website. Search engine optimization.

Outbound Marketing 76

Outbound Marketing Finance Inbound Marketing Marketing 76

Adobe Experience Cloud Blog

OCTOBER 14, 2008

The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. , Tell us a little bit about how you got into B2B marketing and what you like most about it.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Duct Tape Marketing

JANUARY 8, 2015

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound.

Outbound Marketing 57

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 57

Duct Tape Marketing

OCTOBER 5, 2017

Transcript of Increase Profits Through Specialization written by John Jantsch read more at Duct Tape Marketing. John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. Market vertical would be what you said, dentists.

Manufacturing 46

Manufacturing Whitepaper Inbound Marketing Retail 46

Neil Patel

JUNE 14, 2021

If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Inbound Marketing Strategies for Start-Ups. Use Facebook to Create a Target Persona.

Inbound Marketing 140

Inbound Marketing Marketing Strategy Marketing Marketers 140

Marketing Insider Group

DECEMBER 18, 2023

Let’s talk about the unsung hero of small business advertising: content marketing. Did you know that content marketing generates over three times as many leads as outbound marketing and costs 62% less? The versatility of content marketing enhances reach and engagement across multiple platforms.

Advertising 80

Advertising Advertisers Outbound Marketing Market Trends 80

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145