The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. Try UTM.io

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Adobe Experience Cloud Blog

SEPTEMBER 28, 2017

Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based marketing (ABM) reflects this tenet. The marketer’s job as they practice ABM is no longer to capture and qualify a lead, then pass it off to sales.

Succession Planning 134

Succession Planning Transform Thought Leadership Finance 134

Adobe Experience Cloud Blog

MARCH 22, 2019

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. Regardless of how people feel about email communications, many marketers’ email campaigns are failing to connect with customers. It’s been around for years.

Email Marketing 134

Email Marketing Thought Leadership Communications eCommerce 134

Adobe Experience Cloud Blog

OCTOBER 22, 2013

With a 360-view of how customers are using our marketing automation software , we gain insight into each one’s progression with their success plan. This is the perfect way to increase your marketing reach, with no extra strain on your marketing budget. Lifecycle Marketing' Renewal date.

Customer 134

Customer Thought Leadership Customer loyalty Succession Management 134

Adobe Experience Cloud Blog

JUNE 12, 2017

Marketers live and die by their automation solutions. It would seem marketers don’t need any other tools. However, marketers often work with other teams across the organization like developers, product management, and even the accounting folks. Pulling together these plans can take months (or longer).

Management 117

Management Marketing Automation Platform Thought Leadership Communications 117

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Using marketing campaigns to achieve clean data. Strengthening marketing’s leadership voice. Brenda is one of her best marketers. Third, consider the power of succession planning as it relates to your key roles and critical processes. Using marketing campaigns to achieve clean data. “As

Energy 90

Energy Transform Thought Leadership Marketing 90