Marketing Insider Group

NOVEMBER 9, 2020

In some cases, however, marketing spend is up. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. The priority of these dollars was: Adopting new marketing technology. Developing new capabilities to fulfill transactions. That’s roughly nine pieces a month.

CMO 110

CMO Marketing Marketers SEO 110

Sprout Social

NOVEMBER 21, 2019

Again, today’s marketing world evolves at a rate that’s difficult to keep up with. New marketing tools. There’s a reason why 55% of people are overwhelmed when trying to learn about a new product. Considering that a staggering 50% of online purchases start with a Google search, there’s perhaps no better place to start.

Market Research 96

Market Research Gen Z Price B2C 96

Duct Tape Marketing

JUNE 7, 2017

Physical loyalty cards are inefficient (and disliked by 33% of millennials) because it’s way too easy for customers to accidentally leave their card at home. They may, for example, be powered by Flash or third party plugins that don’t place nice with mobile devices. The good news is that many of these are fairly new disciplines.

Customer loyalty 49

Customer loyalty Millennials Digital Marketing Promotion 49

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. You might feel a little extra pressure.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Hubspot Marketing

NOVEMBER 6, 2019

Balter explained that the podcast audience demographic, which is generally made up of "affluent educated millennials" is a "good audience for brands pretty much regardless of what show you’re on.". Additionally, these topics might be interesting to the millennial podcast audience which is highly tuned into smartphone and computer technology.

Advertising 102

Advertising Advertisers Millennials Promotion 102

Marketing Insider Group

SEPTEMBER 17, 2019

But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market. Your target market is millennial and Gen Z women. You want to get that content some extra traction—so you want to reach out to people in your target market who aren’t your social media followers.

Gen Z 82

Gen Z B2C Whitepaper Content Placement 82

Scoop.it!

MARCH 17, 2022

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. A successful content marketing strategy is one that has a clearly defined audience. HubSpot also places CTAs strategically throughout their blog posts.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Moz

OCTOBER 12, 2020

But I argue that search and content marketing aren’t dead. Google is still the main place people turn to for information and answers, and humans will continue to search. If you can copy and paste any brand name in place of yours, it's not defensible. It's enough to make any search expert feel like it's impossible to win.

Non-Profit 66

Non-Profit Price Millennials Shipping 66

Marketing Insider Group

OCTOBER 28, 2019

If your business develops a new product or finds a new market for an existing product, research those customers’ needs and goals. Customer data or personas that you need to replace or update: If your target customer research needs an update, it might be that your content has targeted the wrong people in the wrong place.

Marketing Strategy 88

Marketing Strategy Content Marketing Whitepaper Transform 88

Marketing Insider Group

MARCH 4, 2020

Perhaps Coke doesn’t need blog posts to fish for new markets. No matter how large your company is, it can always grow through discovering new markets. Those markets aren’t likely to switch their beverage of choice from a catchy ad. Outsourcing to a content marketing agency is a great place to start.

Content Marketing 105

Content Marketing User-Generated Marketing Marketers 105