article thumbnail

Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

Millennials and Gen Z aren’t waiting for a brochure in the post they’re comparing providers on their phones, looking for fast answers, and judging you based on your digital presence (or lack of one). Email marketing is what keeps your brand front of mind during these different stages.

article thumbnail

How to market your brand to budget-conscious prospects

Hubspot Marketing

Where should marketers begin? Benjamin Samaey , AI-driven performance marketeer at Benjamin Samaey Marketing , has seen effort as a framing device work well with his clients. Outgrow I’ve taken my fair share of Buzzfeed Quizzes before — mainly to remind me that millennials are approaching middle age.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Purpose, Proof + Personalization | Secrets to Marketing in the Beauty Industry

Set Up

As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic. This echoes a 2025 Ad Age trend report that found campaigns centered on storytelling and lived experience drove more loyalty and engagement than traditional performance marketing efforts.

Gen Z 59
article thumbnail

B2B marketing on X: What you need to know

Martech

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen.

Gen Z 112
article thumbnail

How tariffs are reshaping long-term strategies for brands and buyers

Martech

consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. Consumers Price, not brand, is driving decisions: 76% of U.S.

Branding 114
article thumbnail

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Social marketing and performance marketing collide. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. Social marketing and performance marketing collide. Enter social performance marketing.

Gen Z 145
article thumbnail

Salesforce partners with TikTok for social commerce

Martech

And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. It’s where audiences are and the ability to help them discover and purchase products without sending them to a different channel is priceless.

Gen Z 107