Econsultancy

JANUARY 28, 2022

Brand loyalty among millennials, in particular, increases by 28% if personalised communications are used. A campaign carried out by performance marketing engine Wunderkind and Tinyclues for leading skincare brand Clarins sought to optimise the brand’s ability to target certain customers within their existing database.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Litmus

JUNE 23, 2022

When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.

B2C 68

B2C Gen Z Millennials eCommerce 68

Spiralytics

MARCH 7, 2023

This information can help you target your marketing and sales efforts more accurately. Millennials are the main drivers of ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. According to research, 52% of Filipino online shoppers are in the 25-34 age range.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Rock Content

SEPTEMBER 18, 2017

There are radical changes happening in technology right now that are reshaping how people consume media and how brands do marketing. Research shows that high-performing marketers emphasize people over data, technology and even strategy. Take NBC’s Olympics debacle and a projection that fell short and was blamed on Millennials.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Martech

MAY 6, 2022

Coca-Cola’s campaign demonstrates that tech will invariably play a significant role in innovative marketing techniques. By using disruptive technology and catering to the desires of its millennial customers, Coca-Cola has effectively combined tech, creativity, marketing, and product development to improve the returns on its campaigns.

Social Media Marketing 115

Social Media Marketing Non-Profit User-Generated Transform 115

Buffer Marketing

JANUARY 9, 2024

“It is a celebration of resilience — not a marketing moment, carefully crafted social media post, or latest African American-targeted innovation drop.” ” Rather than a performative marketing campaign, Williams suggests diverting these resources.

Fashion 132

Fashion Health Food Millennials 132

Hubspot Marketing

MARCH 31, 2025

Which is how I feel about high-performing marketing teams: Hard to describe, but easy to spot. So Ive uncovered the seven surprising ways top-performing marketing teams are winning in 2025, based on HubSpots 2025 State of Marketing report and why others are missing the mark. you get the gist.

Gen Z 116

Gen Z Transform Millennials Performance Marketing 116

Buffer Marketing

JANUARY 9, 2024

“It is a celebration of resilience — not a marketing moment, carefully crafted social media post, or latest African American-targeted innovation drop.” ” Rather than a performative marketing campaign, Williams suggests diverting these resources.

Fashion 52

Fashion Health Food Millennials 52

Buffer Marketing

DECEMBER 10, 2024

“It is a celebration of resilience — not a marketing moment, carefully crafted social media post, or latest African American-targeted innovation drop.” ” Rather than a performative marketing campaign, Williams suggests diverting these resources.

Health 111

Health Transform Fashion Gen Z 111

Martech

MAY 27, 2025

consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. Consumers Price, not brand, is driving decisions: 76% of U.S.

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