Remove Millennials Remove Performance Marketing Remove Shoppers
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Top 5 Black Friday Email Campaigns & Winning Strategies

Litmus

” — Performance Marketing Manager, Kate Spade The results spoke for themselves: 84% increase in click-through rates (CTR) 12% increase in overall CTR 47% increase in revenue 140% growth in users year-over-year Endy: Leveraging social proof in Black Friday emails People trust people, and the power of social proof harnesses this very aspect.

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Why ecommerce needs to shift from acquisition to nurture

Econsultancy

Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked. Brand loyalty among millennials, in particular, increases by 28% if personalised communications are used.

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Filipino Online Shopping Behavior: Statistics & Trends You Need to Know

Spiralytics

Demographics To get started, you should know the demographics of your shoppers and your competition. This information can help you target your marketing and sales efforts more accurately. Millennials are the main drivers of ecommerce. According to research, 52% of Filipino online shoppers are in the 25-34 age range.

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13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Hubspot Marketing

Among them was the IQ Mart: A "retail" setting that represented the online shopper's conversion path when using social media for buying decisions. There was also a quintessential Instagram cafe, chock full of millennial-esque photo opportunities and people snapping them — latte art and all. The campaign wasn't just memorable.